Trainee reporter Guan Yue
On the eve of the Spring Festival in 2024, keywords such as "reverse Spring Festival", "New Year's host" and "north-south exchange tour" for young people to celebrate the Spring Festival have set off a wave of discussion on the Internet. This year, what are the new festive tricks for young people? In the past few days, a reporter from Qilu Evening News has investigated and found that young people represented by the "post-90s" and "post-00s" have brought a different flavor to this traditional festival in an infinitely creative way.
"Fight" with strangers for a Spring Festival
The young ** line is looking for a "partner" to accompany the New Year
Drop, you have a new friend verification request. On the afternoon of February 5, the WeChat prompt sound of Zhang Yan (pseudonym), a young man from Jinan, kept ringing, and someone sent friends to verify the application one after another. Just a few hours ago, he just posted a post on social platforms "Jinan is looking for a partner for the Spring Festival", and there are quite a few young people who don't want to come to "partner".
Zhang Yan works in a supermarket in Jinan and cannot go home for the Spring Festival this year because of work. He didn't want to spend Chinese New Year's Eve alone, and wanted to find "rice partners" to have a meal and chat, so he came up with the idea of "looking for New Year's partners". To this end, he also gave full play to his professional expertise and made a "missing person poster", which was sent out one after another by people for consultation.
I didn't expect that there were quite a lot of people who came home for the New Year, and there were no less than 50 people to add me. Zhang Yan was also surprised by the popularity of the consultation. Among them, he said, are medical workers, migrant workers who need to be on duty during the Chinese New Year, and young people who are afraid to go home and be urged to marry. In the end, the ten "destined people" teamed up successfully.
A few days before the Spring Festival, they began to discuss in the group how to arrange this Chinese New Year's Eve. "Sitting together at home for the New Year is a lot of the time playing with mobile phones, it's too boring. "Some people are tired of the bland process of the New Year, and want to find the strong flavor of the New Year in their memory, so they hit it off. "We booked the Chinese New Year's Eve dinner, and also prepared icebreaker games and board games, everyone ate together, chatted, played games, this Chinese New Year's Eve must be very lively." Zhang Yan was excited when he mentioned their plan. "On the first day of the Lunar New Year, we are also going to go to Qianfoshan together, and if we have time in the next few days, we will also make an appointment to play together, and we also want to let the family rest assured that we will be accompanied by someone for the New Year. ”
In the view of Zhang Yan and his "partners", "partners" can break through the original social circle, meet some new friends, accompany each other and warm each other, and are no longer alone in this huge city. Even if some people are hard to see in the future, it is worth making a good memory.
Come to Citywalk
Traveling alone for the Spring Festival
At the age of 30, I want to live a different life! Xiaoxue, who had just received the holiday notice, excitedly "calculated" her Spring Festival holiday. Born in Chongqing and working in Shenzhen, she is an authentic "southern girl", and has always wanted to have the opportunity to go to the north to see the snow scene and feel the scenery of the north.
There are so many cities in the north, where to go? Xiaoxue opened the social platform and began to look for the destination of this trip, remembering the "Winter in Jinan" mentioned in the textbook when she was a child, Xiaoxue then booked a ticket from Chongqing to Jinan on February 8.
I didn't make a plan, and the hotel was only booked for two nights, so I wanted to go as I wanted and take my time. Xiaoxue bluntly said that she tentatively scheduled four cities for this trip, Jinan, Tai'an, Qingdao and Weihai, to have a "lying flat" trip without planning and not being a special soldier. Going to the mountains to see the sea swept away the troubles of work and life, and at that moment she enjoyed the comfort of only "being herself".
Over the years, the step-by-step New Year's process has also made the hard-won holiday a little more boring. The "holiday anxiety" of "being closer to home" has become the helplessness and annoyance of many young people when they approach the Spring Festival. According to the "2024 Spring Festival Youth Social Media Trend Insights", 60% of people plan to take a short trip during the Chinese New Year this year, and 20% plan to take a long-distance trip.
"Electronic New Year's goods" are selling out!
Young people are starting to live a very "new" year
It's not that traditional New Year's goods can't afford it, but electronic New Year's goods are more cost-effective! "In this year's New Year's goods market, a very new kind of New Year's goods - electronic New Year's goods have become a new trend.
Different from traditional digital products, electronic Chinese New Year goods refer to virtual goods that can provide emotional value during the Spring Festival. For example, ** platform members, New Year's theme mobile phone wallpapers, New Year's greeting emojis, AI customized New Year's greeting text messages, AI photo avatars, etc.
It is understood that New Year-themed mobile phone wallpapers, New Year's greetings, and auspicious words have replaced perms, nail art, and eyelash treatments, becoming a new "New Year's three-piece set" for the post-00s, featuring a "Cyber New Year flavor".
*In the live broadcast room of the platform, electronic New Year's goods are also quite popular with fans in the live broadcast room. AI auspicious words that can solve the problem of "word poverty" for the New Year, and AI aunts with high emotional intelligence sell hundreds of orders in minutes. "New Year's wallpaper for the New Year, picture a festive and auspicious. Xiao Qian, a college student who just finished ordering New Year's themed mobile phone wallpapers, said that he also prepared a lot of interesting emojis, which were sent to relatives and friends online during the New Year.
*Data from Roadside News also shows that in the past week, the search volume of digital virtual goods for the Spring Festival, including New Year's greetings, wallpapers, copywriting, etc., increased by more than 160% month-on-month. During the Tmall New Year Festival, digital virtual commodities such as electronic red envelope covers, film and television memberships, and all kinds of trendy AIGC goods were quite popular, among which the scale of transaction orders for AI photos and paintings increased by nearly 100% month-on-month.
Xiao Wang, a post-00s "worker" who is ready to go home for the New Year, has purchased film and television members for "electronic New Year's goods", and has prepared enough "electronic mustard". "My parents usually like to watch TV dramas at home, and I don't want to open a membership and I can't operate it. Just take advantage of the Chinese New Year to go home and open it for them, and they can see enough for the next year. In addition to the annual card VIP of the ** platform, the sales of TV large-screen members and short-term seven-day cards have also increased significantly, and going home on vacation to chase dramas around the TV may be the warmest moment for every homecoming.
From complaining about the New Year, understanding the New Year, to leading the New Year, many young people are bringing the Spring Festival back to the happy appearance in their memories in their own way.
*: Most in Jinan).
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