Not long ago, the Hangzhou-Changzhou high-speed railway (Hangzhou to Nanchang) was put into operation, which is a world-class tourist line connecting Zhejiang, Anhui and Jiangxi provinces, running through many famous cities, towns, lakes and mountains, and there are 9 5A-level scenic spots along the way. The previously opened Guinan high-speed railway (Guiyang to Nanning) connects Jiaxiu Tower, Qingyan Ancient Town, Libo Big and Small Seven Holes, Nanning Qingxiu Mountain and other well-known scenic spots. Today, high-speed rail has basically covered most counties and cities across the country, making "poetry and distance" close at hand. The traffic pattern affects the development of tourism, and the siphon effect of the high-speed rail era cannot be ignored, but the high-speed rail is not a one-size-fits-all way, which requires the tourist destinations along the high-speed rail, especially the scenic spots, to transform from the ticket economy to the comprehensive economy, and turn the "passenger flow" into "passenger stay".
High-speed rail brings scenery all the way Courtesy of Visual China.
High-speed rail strings up good scenery
When the high-speed train is speeding over Poyang Lake, don't forget to look out the window, maybe you can see the beautiful figure of migratory birds. Wu Jiangong, an outdoor photography enthusiast, is a railway fan, and recently he took the Hangchang high-speed train to Poyang Lake for bird watching, and Poyang Station and Yugan Station are his destinations. Unexpectedly, "on the road" itself gave him an unexpected surprise.
Wu Jiangong is a native of Huangshan, Anhui Province, and before that, there was only the Hefu high-speed railway from Anhui to Jiangxi. "It is very convenient to take the Hefu high-speed railway to Wuyuan and Shangrao Sanqingshan to travel, but it is more difficult to go to the vicinity of Poyang Lake. Before the opening of the Hangzhou-Changzhou high-speed railway, my friends around me made an appointment to go to Poyang Lake to photograph migratory birds, but due to the lack of convenient transportation, they have not been able to make the trip. ā€¯
In the winter of Poyang Lake, the grass island is dotted with knotweed flowers, and flocks of migratory birds are dotted among them, comfortably looking for food. Under the sunset, the tidal flats and migratory birds reflect each other, beautiful and vivid. It is worth mentioning that the builders optimized the bridge structure of the Poyang Lake Bridge on the Hangzhou-Changzhou high-speed railway, reduced the erection of piers, better protected the ecology of the lake area, and backfilled the excavation area as soon as possible, sprayed grass seeds, and returned the green to nature.
If you want to go bird watching, the 'Around Poyang Lake' train is a better choice. Yongxiu, Duchang, Hukou and other stations are good places to photograph migratory birds. Wu Jiangong said. Among them, the most well-known is Wucheng Migratory Bird Town in Yongxiu County, which has bird watching spots, visitor centers, water plank roads, convention and exhibition centers and hotels, wetland parks, etc., with complete supporting facilities and is a 4A-level scenic spot.
In August last year, the Guinan high-speed railway, known as the "most beautiful high-speed railway", was opened, and it took about 3 hours from Nanning to Guiyang. Some tourists said that the day of eating intestinal noodles in Guiyang in the morning and going to Nanning at noon to check in on old friends has finally come. With a total length of 482 kilometers, there are more than 30 ethnic minority areas along the line, one of which is Libo, which is known as the "emerald of the earth". "Libo Station is a station surrounded by scenic spots. According to the relevant person in charge of the Propaganda Department of China Railway Construction Group, Libo high-speed railway station is only 11 kilometers away from Xiaoqikong Scenic Area, surrounded by 57 large and small scenic spots such as Yaoshan Ancient Village. "In the past, tourists had to take a train to Duyun and then take a bus from Duyun for about 2 hours. After the opening of the Guinan high-speed railway, tourists can take the high-speed rail directly to Libo, which improves the convenience of sightseeing. Ms. Zhong, a tourist in Guiyang, said.
It is said that there are only a few thousand people in Guizhou Baijiaoyao, mostly concentrated in the Yaoshan Ancient Village Scenic Area. The "tentacles" of high-speed rail have brought tourists from afar to the scenic spot "raised in the deep boudoir". Mr. Li, the person in charge of the Yao Sketching Tribe in the Yaoshan Ancient Village Scenic Area, said that after the opening of the Guinan high-speed railway, there were more research groups from Guangxi and Guangdong, where children experienced the intangible cultural heritage items of sticky paste dyeing, made pottery by themselves, and challenged spinning tops. In addition, there are more students from art academies around the world who take the high-speed train to sketch.
The opening day of the Libo high-speed railway station is the 67th anniversary of the founding of Qiannan Buyi and Miao Autonomous Prefecture. The white pants Yao compatriots performed the phalanx and danced the monkey inspire, and the Miao compatriots performed the phalanx to play the reed sheng mango tube and dance the Miao dance, the momentum was huge and the scene was shocking. The people of various ethnic minorities in Libo sang and danced, and welcomed tourists from all over the world in the most distinctive performance forms of various local ethnic groups, so that tourists could experience the unique cultural charm of Libo's local ethnic minorities at close range.
The small town circle of friends expanded
Taking the Zhengyu high-speed railway from Zhengzhou to Wushan, it takes more than 3 hours to arrive, from the Central Plains to the southwest, from Hu spicy soup to Wushan grilled fish, my heart is very shocked. Mr. Qu, a practitioner of Zhengzhou cultural tourism, said that his memory was still written in the book, "Shu Road is difficult, it is difficult to go to the blue sky", but he didn't expect that "high-speed rail has really leveled the world".
With the opening of the Zhengyu high-speed railway, the history of Wushan, Fengjie and Yunyang in the hinterland of the Three Gorges has ended, and the difficulty of Shu Road has become a thoroughfare. Taking Wushan as an example, it takes 3 hours to reach Zhengzhou and Chengdu, and 2 hours to connect the main metropolitan area of Chongqing and Wuhan, connecting nearly 30 cities along the line, and it is becoming a reality to travel to the hinterland of the Three Gorges.
When people mention Wushan, they will think of 'except Wushan is not a cloud', and Wushan is the city of poetry. In addition, the red leaves of Wushan are very beautiful, and the 'standby time' is also long, from late autumn to early winter, the river water is clear, and the mountains are red all over. With the opening of the high-speed railway, we thought of using poetry and Wushan red leaves as the theme to associate with important destination cities along the high-speed rail for creative marketing. Kang Hanwen, the creative director of the 17th Yangtze River Three Gorges (Wushan) International Red Leaves Festival, said that Wushan and Chengdu, Wuhan and Zhengzhou have carried out a fantastic linkage to create interesting topics, create the possibility of breaking the circle, and connect Wushan red leaves with the younger generation of consumers.
For example, Liu Yuxi used the score of folk songs in eastern Bayu to produce the "Bamboo Branch Ci" series. With the red leaves of Wushan as the core of the content, the four poets "Liu Yuxi", "Bai Juyi", "Du Fu" and "Li Shangyin" formed a men's group, and the new "Bamboo Branch Words" launched the theme single of the Red Leaves Festival, which brought out the beautiful artistic conception and atmosphere of the red leaves of Wushan through the melody and rhythm of **.
Liu Xuhui, director of the operation and management department of Wuxia Shennu Scenic Spot, introduced that in order to meet the era of high-speed rail and actively improve services, more than 100 staff members carried out post standardized service training before the opening of high-speed rail, practiced internal skills, and welcomed visitors from all over the world.
Some scenic spots are directly named high-speed rail trains. At the beginning of December last year, Jiangxi Ji'an Houhe Dream Back to Luling Scenic Area named the high-speed rail train, which became a landscape. "The title high-speed rail is mainly in the Ganshen line, focusing on the Guangdong-Hong Kong-Macao Greater Bay Area, which is also one of the important sources of tourists in the scenic spot, and it only takes more than two hours to take the high-speed rail from Shenzhen to Ji'an. Wang Cheng, general manager of Jiangxi Jiqing cultural tourism industry development, said that he hopes to transform the high-speed rail passenger flow into urban tourists, attract more tourists to Ji'an Houhe Dream Back to Luling Scenic Area, immerse themselves in the "Dream Back to Luling" light and shadow night tour, and appreciate the millennium Luling culture in Ji'an.
Tourists check in at Wushan High-speed Railway Station Photo courtesy of Wushan County Culture and Tourism Development Commission.
Yixian County is located in the mountainous area of southern Anhui Province, with a world cultural heritage of "one place and two places", as well as 46 traditional Chinese villages and 6 famous Chinese historical and cultural villages. The opening of the Hangchang high-speed railway has made it more convenient to reach Yixian. Within one month from the date of opening of the high-speed railway, tourists can enjoy the discount of accommodation fees for homestays and hotels in Yixian County with their tickets or online ticket purchase records and ID cards arriving at Yixian East Railway Station. At the same time, within one month from the date of opening of the Huangchang section of the Hangzhou-Changzhou high-speed railway, tourists can enjoy free tickets for all scenic spots in Yixian County with their tickets to Yixian East Railway Station or online ticket purchase records and ID cards.
In September last year, the Fuzhou-Xiamen-Zhangzhou high-speed railway (also known as the Fuzhou-Xiamen high-speed railway) was put into operation. As China's first high-speed railway across the bay, "sitting on the high-speed rail to see the sea" has become a major feature of the Fuzhou-Xiamen high-speed railway. The launch of the "Fresh Fujian" railway tourism time-counting ticket is an important measure for Fujian to strengthen cross-regional cultural and tourism cooperation, innovate and develop railway cultural tourism consumption scenarios, and realize a new model of convenient travel in the three cities with "one ticket". Xiamen, Quanzhou, Wuyishan, Fuzhou, Taining and Pingtan and other cities are connected in series, providing more travel options for passengers, and at the same time, the 5A-level scenic spots in the province are free of the first ticket for passengers who purchase railway travel time tickets. This diversified choice not only enhances the travel experience of tourists, but also further broadens the railway tourism market in Fujian Province.
The siphon effect needs to be paid attention to
If you want to get rich, you must first build roads. High-speed rail pass, **10,000 taels. Transportation is the key to the smooth flow of logistics and the development of a region. Some people say that the manufacturing speed of high-speed rail, "the world is flat", but tourism cares about differences, "uneven polymorphism is the source of happiness", and the two are dialectically unified.
Some people in the tourism industry believe that high-speed rail is not a one-size-fits-all connection. High-speed rail is equivalent to the aorta of the human body, and urban transportation is equivalent to capillaries, if the arteries are unobstructed and the microcirculation is not smooth, it is difficult to call it a healthy body. After the high-speed rail brings the best, how to send these tourists to various scenic spots and other public stations in a fast and comfortable way is a problem that must be solved.
Fuliang East Station of Hangchang High-speed Railway is located near Yaoli Scenic Area. Yaoli Ancient Town is famous as the birthplace of Jingdezhen porcelain, and tourists often compare the atmosphere here to "azure and other smoke and rain". In conjunction with the opening of the Hangchang high-speed railway station, the Fuliang bus station has opened two special lines from Fuliang Bus Station to Fuliang East Station and Fuliang East Station to Yaoli, providing convenience for tourists. In addition, there are shuttle buses, charging piles, rental cars, etc. outside the station.
High-speed rail brings a large number of tourists to the destination, but it can also take tourists with them quickly. Liu Qianlu, a cultural tourism practitioner in Beijing, believes that if the quality of reception facilities and services cannot keep up, it cannot be ruled out that a few scenic spots may not be able to retain tourists or even be marginalized.
For lesser-known tourist destinations, the arrival of high-speed rail has activated the dormant market, thereby revitalizing tourism resources or bringing development opportunities for local overtaking. However, for other places with a good transportation foundation but not outstanding tourism resources, high-speed rail may bring the hidden worry of "coming in a hurry, going in a hurry".
In 2019, when the Hangzhou-Huangshan high-speed railway from Hangzhou to Huangshan was opened, the relevant person in charge of the Culture, Radio, Television, Tourism and Sports Bureau of Chun'an County, Hangzhou mentioned that the growth of the first volume and tourism revenue in the summer was lower than expected. This may be related to the high hotel room prices, the lack of rich tourism projects, and the convenience of high-speed rail has led to the overflow of tourists, some tourists come to Qiandao Lake during the day, and stay in Jiande, Tonglu and other cities with slightly lower accommodation costs at night.
Nowadays, high-speed rail is connected to a network all over the country, and the speed of high-speed rail and the wide spread of short ** make the distance no longer out of reach. With the opening of high-speed rail, multiple cities are competing on the same platform and the tourism industry needs to be laid out on a larger chessboard. "The world is flat, unless the resource is unique, such as famous mountains and rivers. However, the overall convergence of cultural tourism products is acquiring, this scenic spot is doing Hanfu immersive performances, and that scenic spot is almost taking the national style route. Therefore, the competition between different destinations and scenic spots is more important about temperament and the emotional value it provides. Liu Qianlu thinks.
If it simply becomes a 'passing-through' city, coupled with the siphon effect of other cities along the high-speed railway, some small cities and scenic spots may be left far behind. Liu Jiewu, a researcher at the Tourism Development Research Center of Shenzhen University, said that at present, the way of travel is becoming more and more personalized and diversified, and a tourist destination is not only because of the attraction of scenic spots, but also because of the life scene and lifestyle that are widely recognized. He believes that a city or scenic spot must be "fun and happy", and have a warm emotional connection with tourists.
Taijiang County, Qiandongnan Miao and Dong Autonomous Prefecture, which is popular because of the explosion of "village BA", has not yet had a high-speed railway, nor has a particularly well-known scenic spot, but it has been out of the circle on the whole network because of the basketball game that is down-to-earth and full of local flavor. The "Village BA" competition is not professional, the important thing is that people are easily infected by the atmosphere of the game - this is the important emotional value.
Liu Jiewu believes that the local flavor of "Village BA" is its core competitiveness. The explosion of "Village BA" and Zibo also reflects the transformation of scenic tourism to urban tourism.
Fireworks and warm services can better stimulate tourists' sense of belonging and happiness, and release the potential of cultural tourism consumption. As soon as the Hangchang high-speed railway opened, Kang Hanwen noticed that food was used as a local cultural and tourism promotion point in various places. Nanchang's fried noodles and crockpot soup, Yugan's fried meat with chili peppers, and ...... stinky mandarin fish and edamame tofu from HuangshanThe taste of a city has always played an important role in the medium of happiness and traffic. In the promotion of Wushan's high-speed railway, Wushan grilled fish has also been pushed to the front.
This is also reminiscent of Zibo, where last spring, the railway department opened a high-speed rail "barbecue train", which can reach Zibo from Jinan in about 40 minutes at the earliest. And people take the barbecue train to Zibo, not only because of the barbecue, but also because of the temperature of the city. (Author: China Tourism News reporter Cao Yan; Editor: Song Yuqiu).
Original topic: "Between fast and slow, there is a way to keep guests".