In recent years, Geely, a dazzling star in China's automobile market, has undergone significant changes. Noticeably, its logo has changed from blue to white. What's the secret behind this? Today, we will reveal why Geely has changed from blue to white.
First, let's review Geely's history. Geely Automobile was founded in 1986 by Li Shufu, a self-made entrepreneur who developed Geely from a small motorcycle manufacturer to one of China's largest automakers. As early as the beginning of the century, Geely Automobile established the concept of "building the safest, most environmentally friendly and most energy-saving car", and successfully broke the international monopoly and won the dignity of China by virtue of its self-developed CVT transmission and other technologies. With the intensification of market competition, Geely Automobile began to implement the brand upgrade strategy, from "making cars that ordinary people can afford" to "making the best quality cars", and launched "Emgrand", "Borui", "Boyue" and other high-end models, which have won the recognition of the market and consumers. Geely Automobile continues to expand overseas markets, and through the acquisition of internationally renowned automobile brands such as Volvo and Proton, it has achieved an all-round improvement in technology, brand and market, and its global market share has increased year by year. However, with the intensification of market competition, Geely Automobile began to seek to upgrade its brand image to meet the increasing demand of consumers.
1. Emotional injection: renew the brand image.
The change of Geely Automobile's logo is precisely to renew the brand image and convey a more youthful and fashionable atmosphere. White symbolizes purity, nobility and infinite possibilities, which coincides with Geely Automobile's spirit of pursuing innovation and breakthroughs.
2. Market demand: cater to consumer preferences.
Today, young consumers have become the mainstream of the automotive market. They pursue individuality, fashion, and pay attention to appearance and quality. Geely's logo has been changed to cater to the preferences of this consumer group and make the brand more attractive.
3. Design upgrade: create high-quality models.
Geely Automobile has changed its logo and upgraded its product design at the same time. The new family-style front face and smooth body lines all demonstrate Geely Automobile's pursuit of high quality. The use of white paint makes the model glow with a unique brilliance.
4. Technological innovation: leading the industry trend.
Behind the body-in-white is Geely Automobile's continuous breakthroughs in technological innovation. The exploration of intelligent driving, new energy, Internet vehicles and other fields has always kept Geely Automobile at the forefront of the industry trend.
Hotspot Engine Plan 5, Corporate Culture: Deliver positive energy.
White symbolizes positive energy, sunshine, and positivity. The change of Geely Automobile's logo is also the embodiment of corporate culture, conveying the spirit of Geely people's positive and courageous spirit.
6. Social responsibility: environmental protection and low-carbon travel.
Geely Automobile's use of white tones also hides a social responsibility behind it. The white model is relatively more energy-saving and low-carbon, which is conducive to environmental protection and meets the current society's expectations for green travel.
7. Quality assurance: exquisite craftsmanship.
In order to create a white car that satisfies consumers, Geely Automobile strives for excellence in craftsmanship. Exquisite painting technology and strict quality control make Geely Automobile's white models more beautiful and durable.
8. Service system: all-round care.
The change of the logo has also led to the upgrading of Geely's automobile service system. From car purchase to after-sales, Geely Automobile provides consumers with all-round care, so that consumers can feel the warmth of home.
9. Marketing strategy: innovative communication.
With the change of logo, Geely Automobile has also innovated in its marketing strategy. The combination of online and offline communication methods has allowed more consumers to understand the new image of Geely Automobile.
10. Partners: Grow together.
Geely Automobile's white model is also supported by many partners. They work together to grow together and provide consumers with better products and services.
Geely Automobile's change from blue to white logo is not only a change in appearance, but also a sublimation of the company's inner spirit. It conveys Geely Automobile's young, fashionable and positive brand image, catering to the needs of current consumers. In the future, Geely Automobile will continue to uphold this spirit and provide consumers with better products and services.
Blue represents stability, while white symbolizes vitality and innovation. Geely Automobile's transformation is undoubtedly a brave attempt to transform and upgrade the enterprise. Let's look forward to this brand that has the courage to innovate and pursue excellence, and will bring us more surprises in the future.