2024 is the 75th anniversary of the founding of the People's Republic of China, a key year to achieve the goals and tasks of the 14th Five-Year Plan, and a year to build a brand power to a new level. In order to implement the national strategy of "brand power", CCTV's "Brand China Tour" column team went to the front line, went into all parts of the country to collect research, tell the story of high-quality development of enterprises, and write a new chapter in the rise of national brands for Chinese-style modernization.
Professor Shao Xin, a famous designer.
In China's civil aviation industry, there is a legend who has lit up the visual image of China's civil aviation with his outstanding design talent and unremitting efforts, and he is Shao Xin. From Air China to major airports, from Olympic bidding reports to the emblem of the Palace Museum, his design works are ubiquitous and far-reaching.
Shao Xin's design journey began at the beginning of Air China's founding. When Air China was founded in 1988, President Xu Bailing admired his design talent and commissioned him to design the fuselage image for Air China. Shao Xin lived up to expectations and completed this important task in just seven days. He painted the national flag and fuselage by hand, showing his profound artistic skills and keen sense of the times. This design not only brings a new image to Air China, but also sets a new benchmark for China's civil aviation industry.
Over time, Shao Xin's design talent has been more widely recognized. He continues to work as a visual designer for Air China and other airlines, as well as for major airports in China. His design philosophy is to combine traditional culture with modern elements to create a visual identity that is both Chinese and international. Under his leadership, the visual image of China's civil aviation has gradually matured and become internationalized.
Mr. Shao Xin delivered a speech at the unveiling ceremony of the new logo of Shenzhen Airlines in 2006.
Shao Xin's design achievements are not limited to the field of civil aviation. He has been responsible for the brand design of many well-known enterprises in China, including China Mobile, China Post and other well-known domestic logos. His design style is unique and deeply rooted in the hearts of the people, and has established a strong brand image for these enterprises. In addition, he led the design team to complete the Beijing 2008 Olympic Games bid report and the Palace Museum emblem design, which have become the shining jewels of his design career.
Today, Shao Xin is nearly seventy years old, but his creative enthusiasm is still undiminished. He is still active in China's civil aviation industry and is committed to creating a more perfect visual identity. His design legend is not only his personal achievement, but also a testimony to the development of China's civil aviation industry.
In 2021, Mr. Shao Xin and Chairman Huang Chubiao of Donghai Airlines.
Shao Xin used his design talent to light up the visual world of China's civil aviation and set a new benchmark for China's design industry. His works are not only a visual expression, but also a kind of cultural inheritance and promotion. His life is a life of design legend, and he will continue to lead China's civil aviation industry to a more brilliant future.
Beijing Evening News interviewed Mr. Shao Xin, a "city brick" knocked on the door of the world.
Shao Xin's profile: member of China Artists Association, member of China Book Binding Artists Association, China's top ten CI planning experts, founder of Beijing Ideal Design Art Company, representative design works: Beijing 2008 Olympic Games bid report binding design; In 2005, he led the company's team to the first place in the overall score and served as the chief designer of the image landscape of the Beijing Olympic Organizing Committee; In 2014, he led the company's design team to once again take the first place in the overall score to design the bid report for the Beijing 2022 Winter Olympics; In 2011, he was responsible for the binding design of Beijing's application report for the World Design Capital submitted to the United Nations, and in 2012, Beijing was awarded the title of World Design Capital by UNESCO.
The "Brand China Tour" column is to implement the national strategy of "brand power", adhering to the spirit of "tracing back to the roots", and carry out the large-scale financial and professional activities of "Brand China Tour" for a long time, looking for representative national enterprises in various industries that adhere to quality, promote ingenuity and innovation, record the road of enterprise growth, show the achievements of enterprise style, and jointly broadcast a comprehensive brand culture column with "national brand" special documentaries on CCTV, high-speed rail TV and other authoritative projects.
In the current era of financial integration, the "Brand China Tour" column makes full use of the rich resources of CCTV and disseminates it authoritatively through multiple channels such as TV and the Internet. In the process of communication, we pay attention to diversity, and through all-round diversified three-dimensional communication methods such as "long** + medium** + short**", "CCTV + high-speed rail + network", "text", etc., it not only expands the influence of the brand, but also provides a broad communication space for the brand.
Brand China Tour" column group Written by.