The Giant Engine New Year Festival will start on January 13, and merchants want to take the lead in grasping the platform traffic dividend and user consumption demand to achieve a business explosion. To this end, Mega Engine has launched three major business tips, namely scientific cargo grouping, channel layout, and product collaboration, as well as refined and in-depth play guidelines, to help merchants efficiently coordinate traffic, create explosive products, and achieve great business growth in 2024.
Scientific group and sale of goods, global promotion & live heating to drive natural traffic
For merchants, the key to leveraging organic traffic is the selection, recommendation and combination of products. To this end, according to the consumption capacity and consumption scenarios of different consumer groups, the giant engine assists merchants in formulating scientific ways of organizing goods, corresponding outbreak rhythms and diversified gift boxes, and conducts scene and selling point tests with live broadcast and short ** as the medium to reach more consumers.
There are three core scenarios for the Chinese New Year, namely year-end gifts, hoarding and instant leisure, which require merchants to focus on their efforts. Among them, brands that focus on gift-giving scenes, such as tea, wine, etc., are very important to customize gift boxes during the Spring Festival, and product gift boxes have the advantages of high customer unit price, high ROI and high expansion coefficient, and they are the core of business necessity
During the rush period of the New Year's Festival, merchants need to focus on the big field, with the support of the popularity of celebrities, with the help of the two major products of global promotion and live broadcast heating of the huge engine, by attracting users to stay, increase the click-through rate, and enhance interactivity, so as to drive natural recommendation traffic and help business growth.
Global promotion: On the basis of grasping natural traffic such as festival hotspots and big promotions, global promotion can comprehensively regulate global traffic, drive greater GMV increment, achieve better advertising effect and sales conversion, help merchants effectively establish deep connections with users, break through traffic bottlenecks, improve the comprehensive ROI of live broadcast rooms, and achieve higher conversions.
Live broadcast heating: Combined with the product strategy and the rhythm of high-quality products, the live broadcast room can efficiently attract high-quality audience and continue to amplify traffic efficiency. At the same time, in order to further allow customers to independently express their needs for regulation in different usage scenarios, the "Heating Control Tool" function has been launched, which provides different control gears for switching depth & shallow in investment, and personalized to meet customers' different demands for obtaining more shallow scale or better deep conversion, so as to maximize the store and delivery benefits from shallow to deep.
Multi-channel collaboration and cooperation to help improve business efficiency
For merchants, self-broadcasting, broadcasting, and pan-broadcasting, these channels and products do not know how to match, and how should the rhythm of these channels be coordinated?The second is a two-step process of channels and layout. Multi-channel collaboration can optimize closed-loop efficiency, reach more different user groups, and maximize GMV. Among them, the core is to do a good job in channel group differentiation.
The first step, according to the characteristics of the category, merchants can have a comprehensive layout in the four major channels of self-broadcasting, Dabo, Daren short**, and pan-**, so as to reach mainstream consumer groups, covering low, medium, and high customer unit prices. At the same time, the potential of waist and tail talents is stimulated, and the path of placing an order for pulling weeds in the live broadcast room is realized through the KOC short ** evaluation of grass planting, so as to realize the rapid volume and outbreak of single products.
The second step is to coordinate the channel and rhythm to enhance the explosion of orders. In the rush period, the live broadcast of the top talent warms up the product and realizes the value overflow. In the official period, the self-broadcast of the large and small fields of merchants and the waist and tail talents will work together, and attract traffic for self-broadcast through the talent slice materials, and sprint to a good start in 2024. During the outbreak of the New Year's Festival, Pan** and Dabo relied on more natural traffic to explode commodities and harvest the business increment of the New Year's Festival.
The three major products strongly assisted, driving the growth of shelf field traffic
How to seize the natural traffic dividend in the shelf scene during the New Year's Festival, merchants must seize the three core channels of search, store, and guess what you like. With the help of a huge number of engine commodity card promotion, promotion and a variety of search products, merchants can hit consumer preferences in one fell swoop by optimizing store windows, improving comprehensive search and ** search, quickly increasing traffic growth, and breaking up new products.
Product card promotion: The store window is the window for users to enter the merchant and plays an important role. With the help of product selection, creative optimization, plan construction and gameplay extension, it helps merchants to achieve store elevation, covering multiple points on Douyin, so that guess you like natural traffic is greatly improved, and natural traffic drives business increment.
*Pinguang:**The product can accurately reach potential customers and greatly enhance the certainty of business operation. Among them, **Smart Selection to ensure the advantage of **, put it on multiple pages of guess what you like, product details, successful payment and all order lists, and make the goods deterministic through stable drainage and double opening of bidding contracts**.
The first show has the characteristics of high visibility on the homepage, which can help merchants fix the pit position, seize the opportunity, and lock the "shopping and buying" crowd during the big promotion in advance. The double assistance of **Smart Selection and **Debut helps merchants create popular models, accumulate intended customers, and increase the certainty of brand business.
According to the personalized needs of consumer groups, merchants can achieve a double increase in the volume and sales of big promotions through differentiated advertising and refined operation of search terms. At the same time, merchants can use search bidding for new products, relying on the advantages of keyword word packs, new product acceleration word packs, and blue ocean product word packs, master multiple types of word packs, quickly improve the efficiency of running volume, let new products get traffic support, accelerate ROI improvement, and quickly explode new products.
The New Year's Festival is approaching, and it is necessary to seize the opportunity to seize the traffic. The Giant Engine provides merchants with three major business tips, allowing merchants to master the scientific layout of goods, better grasp the rhythm of live broadcast and channel cooperation, and achieve a coordinated outbreak of traffic through a variety of products, create popular single products, and achieve great business growth in the upcoming Giant Engine New Year Festival.