In 2023, the national catering revenue will exceed 52 trillion mark, an increase of 204%, stepping onto a new historical stage; On the other hand,According to Chenzhi big data, by the end of 2023, the scale of restaurants in the country will be less than 8 millionThe competition in the industry has become more intense, and the reshuffle and restructuring have intensified.
The domestic catering market is fiercely "involuted", and many catering companies are trying to explore overseas markets and seek a new growth curve.
In March 2023, Heytea announced that it would open applications for overseas business partners, including the United Kingdom, the United States, and Canada, and the speed of going overseas accelerated;
As of November 2023, the number of overseas stores has approached 4,000;
In 2023, Yang Guofu Group has opened in more than 10 overseas countries and regions, and plans to achieve a four-fold expansion of overseas stores by the end of the year;
In March 2023, Luckin opened two stores in Singapore at the same time, and opened 30 stores by the end of the year.
In addition to Malatang, hot pot, tea, coffee and other categories with a high degree of standardization, more players in the track have also joined the "overseas army".
In November 2023, Hunan cuisine brand Nongji opened 2 stores in Singapore;
In January 2024, Xinrongji, a high-end restaurant group with the most Michelin stars in China, will go abroad for the first time, and its Tokyo store in Japan will soon open for trial operation;
In January 2024, Ziyan Food replied to investors on the interactive platform that the company will successively enter the Australian and American markets, and the store in Melbourne, Australia is being renovated.
In 2024, China's catering "overseas fever" will continue. On February 2, the live broadcast salon of "2024 How to 'Qualitative' Growth in Catering" jointly sponsored by Chenzhi Big Data and CFA Meal Alliance came to a successful conclusion. Ge Jianhui, founder of Chenzhi Big Data, and Fan Guoyin, founder of CFA Meal Alliance, talked about the new trends of the catering industry in 2024, the opportunities and risks of catering going overseas in 2024, and the following is a review of the wonderful content:
q1
In 2024, is it still a good time for catering to go overseas?
In the first half of 2023, the catering industry has seen a wave of recovery since the epidemic went to spring, and the scale of stores has increased to more than 8.6 million; However, the good times did not last long, and in the second half of the year, affected by economic fluctuations, there was another wave of store closures, the scale of stores fell back to less than 8 million, and the catering market underwent structural adjustment. The catering industry is always fluctuating and changing, any category has its own life cycle, and the fall of some catering companies is not because the catering companies themselves do not work hard, but because the track in which they are located no longer adapts to the current environment.
Looking at the overseas market, since 2023, many catering companies have made frequent moves in overseas markets, and they have shown a trend of accelerated expansion. Although everyone has repeatedly emphasized that going overseas is risky, looking back at the brands that have gone overseas in 2023, they have achieved good economic benefits and improved the brand's influence overseas.
In 2024, there is still a lot of room for growth in overseas markets, and catering companies may wish to seize the opportunity!
q2
The opportunity to go overseas is still there
How to do risk management well?
Catering opportunities and risks coexist, the differences in culture and taste of different countries, whether the best chain can meet the needs of going overseas, the training and management of restaurant personnel and other problems need to be solved. Among them, the core of catering to go overseas is to open a store, unlike most of the domestic direct sales model, the company's overseas model is more diversified, joint operation and franchise is the main business model of catering enterprises to expand overseas markets, from which channels to find high-quality investors or franchisees, how to improve the success rate of overseas stores?
In 2024, the annual schedule of the CFA Overseas Franchise Exhibition hosted by the CFA Catering Alliance has been announced, where representatives of domestic and foreign catering companies will share their experience in catering going overseas, and excellent partners will communicate face-to-face, so as to provide a one-stop solution for Chinese food to go overseas and attract investment.
q3
What is the overall trend of catering going overseas in 2024?
In the past few years, some catering companies may have opened a few stores abroad with the mentality of "giving it a try", focusing on the pursuit of marketing and advertising effects, and there are no too high requirements for economic returns. However, the core purpose of catering companies planning to go overseas in 2024 has risen to truly generate revenue for enterprises and realize the globalization of brands. Some catering companies have raised their overseas planning to a strategic level, and long-termism will become the overall trend rhythm of catering going overseas in 2024.
CFA Meal Alliance
In 2024, CFA overseas franchise exhibition is scheduled
CFA China Exhibition:
March: The 14th CFA in Shanghai
May: The 15th CFA in Chengdu
September: The 16th CFA Jinan.
CFA Overseas Exhibition:
April: CFA Philippines Franchise Exhibition
May: CFA Indonesia Franchise Exhibition
July: CFA Malaysia joinedUnfold.
September: CFA joined SingaporeUnfold.
October: CFA Japan joinedUnfold.
CFA: One-stop solution for Chinese food to go overseas to attract investment