Xianglong celebrates the New Year and posts an article to win the grand prize, is it to deeply cultivate the township, or to bravely go overseas? In the field of catering in 2024, these two directions have sparked a heated discussion. January 29th, in"New Forces, New Opportunities, New Growth and the 6th Annual Meeting of Zongjia Catering Alliance"Veteran catering professionals have shared their unique insights on the strategic choices of catering companies in 2024, and let's take a look at the unlimited opportunities in the township market and the fierce competition in overseas markets. 
When exploring the potential of the township market, the success story of Wuli Township Old Hot Pot is not only an accidental success, but a model worth emulating and learning from. The brand's success is due to several key factors: first, a deep understanding of the township market and accurate positioning. Through the accurate grasp of the needs of local consumers, Wuli Township has successfully created products and services that meet the characteristics of the township market, attracting a large number of customers. Second, the low-cost operation strategy is also an integral part of its success. Low rents, meticulous cost control, and an efficient operating model allow the company to maintain high profit margins even in the relatively less competitive township market. Finally, the unique marketing strategy has made Wuli Township stand out in the township market, and has established a strong brand influence through ground promotion and community interaction.
In the exploration of overseas markets, the experience of throbbing and burning fairy grass shows us the complexity and challenge of going overseas, and also emphasizes the existence of opportunities. Overseas markets are both a new challenge and a huge opportunity for Chinese brands. Through unremitting efforts in overseas markets, Throbbing Burning Fairy Grass has not only overcome various initial obstacles, but also occupied a place in the overseas tea market. Among them, in-depth research on the target market, compliant chain construction and effective brand support strategies are the keys to its success.
In today's fast-changing F&B industry, the choice faced by brands is no longer the pursuit of a single path, but the flexible use of diversification strategies. Choosing the township market, the overseas market, or both, first requires the brand to have a clear understanding of its own resources and advantages. This includes the financial strength of the brand, the adaptability of the product, the operational ability of the team, and the acceptance of the market. On the basis of a comprehensive assessment of their own conditions, brands need to accurately grasp the changes in market demand and formulate a strategic plan in line with their own development.
For the deep cultivation of the township market, brands need to have an in-depth understanding of the living habits and consumption psychology of township consumers, and refine every detail of the operation to ensure that products and services can meet the actual needs of the local area. For example, increase the visibility and affinity of the brand through community activities and localized marketing strategies, and win the trust and support of consumers with more intimate and convenient services. At the same time, the relatively low investment cost and competitive pressure in the township market also provide greater room for trial and error and growth potential for brands.
In the process of bravely entering overseas markets, brands need to face more complex and changeable challenges, such as cultural differences, laws and regulations, and chain management. This requires brands not only to have an international perspective, but also to have the ability to communicate across cultures, and to be able to flexibly adapt products and services to the needs of different markets. In addition, building a stable and reliable global first-class chain system to ensure the quality and continuity of products is the key to the success of overseas expansion. In the process of brand internationalization, it is also necessary to pay attention to the global consistency of brand image and values to build brand loyalty across borders.
From the perspective of small businessmen, in the face of the different characteristics of townships and overseas markets, brand strategies should also be flexible and changeable, skillfully combining their respective advantages. In the township market, we build close consumer relationships through community penetration and innovative services and products, and strengthen the local roots and market share of the brand. At the same time, in overseas markets, pay attention to brand internationalization, adapt to cultural differences, and establish a global chain to improve the international competitiveness of the brand. In this process, brands need to continuously learn and adapt, and achieve sustainable development in different market environments through innovation and improvement.
So, in the face of the catering field in 2024, do you choose to deepen the township or go overseas? Or is it possible to make a breakthrough in both directions and start a new chapter of your own? Feel free to leave your thoughts in the comment area.