Apple is secretly developing an AI tool to help employees be more productive.
On February 23, MacRumors reported that Apple had developed a ChatGPT-like tool for its AppleCare support advisors called "Ask" that can automatically generate responses to customers' technical questions. The advisor can then chat or send the information to the client.
ask" automatically takes relevant information from Apple's internal knowledge base to answer questions, and consultants can rate the answers as "useful" or "useless." Consultants can ask up to five follow-up questions for each topic. However, only a handful of advisors have access to the AI tool at the moment, and Apple says it plans to make it available to more advisors in the future after gathering feedback.
Apple encourages participating advisors to use it actively"ask", and said that the tool helps solve complex or unfamiliar problems. Because the tool is linked to Apple's internal knowledge base, companies can ensure that the information responded to is authentic, traceable, and useful.
According to ***, Apple will adopt generative AI on a large scale this year. On January 7 this year, well-known tech blogger Mark Gurman revealed that Apple plans to launch a series of generative AI tools at the Worldwide Developers Conference (WWDC) in June as part of the iOS 18 system. The underlying work for these AI tools is done on an in-house large language model called Ajax, which Apple has been testing since early last year.
At an earnings conference** earlier this month, Apple CEO Tim Cook said the company is actively developing generative AI software features. These features will be available to customers "later this year." "I think there's a huge opportunity for Apple in generative AI and AI, but I don't want to go into more details," Cook said. This sentence undoubtedly makes people look forward to Apple's future AI strategy.