On February 22, the 2024 National Consumption Promotion Month and Beijing-Tianjin-Hebei Consumption Season opened in Blue Harbor, and the new trendy sub-brand Zhima Health Store of the time-honored Tong Ren Tang has become one of the most popular "check-in places" in the business district. The century-old brand explores the transformation of new retail in the field of big health.
The picture shows the Tongrentang Zhima Health Store located in Blue Harbor, Chaoyang District.
The picture shows the innovative drinks sold at the Tong Ren Tang Zhima Health Store in Blue Harbor, Chaoyang District. Walking into the fashionable and bright store, the design of mirrors, lights, and metal elements brings a sense of trend. Photo "check-in" areas can be seen everywhere, and the traditional impression of "Chinese medicine shops" adds more social attributes. Look carefully at the menu, monk fruit osmanthus chamomile tea, avocado almond bird's nest, tangerine peel hawthorn American ......An unusual health drink, revealing the health heritage of a time-honored brand that has been inherited for a hundred years.
In addition to afternoon tea in the beverage area, consumers can also enjoy a business meal in the beautifully appointed dining area, or enjoy a facial and body treatment at the Age Shaping Center. The trendy shop of the time-honored brand has become a place for young people to gather and relax.
At the Tongrentang Zhima Health Store in Blue Harbor, Chaoyang District, the staff is making herbal coffee such as wolfberry latte and tangerine peel latte. "Build a social space to display the culture of Chinese medicine and the concept of health preservation of Chinese medicine in the form of new retail stores. Han Lu, director of the channel division of Beijing Tong Ren Tang Health Pharmaceutical, introduced that the store will also invite members to participate in a variety of offline activities from time to time, including 24 solar terms health preservation, Baduanjin experience, coffee tasting, sachet making, Chinese medicine health lectures, etc., so that more people can experience Chinese medicine culture up close.
The exploration of the new retail transformation path of Zhima Health has driven the century-old store to achieve "younger" transformation. Since 2019, Zhima Health has successively opened 12 stores in Beijing, Shanghai, Chengdu, Suzhou and other places. On the basis of following the century-old ancient motto of "although the production is complicated, we must not dare to save labor, and although the taste is expensive, we must not dare to reduce material resources", the new store has created a new way to play healthily, and "circled fans" many young people through novel styles and trendy products.
At the Tongrentang Zhima Health Store in Blue Harbor, Chaoyang District, customers shop in-store. In August last year, the CP Center store in the core area of Beijing's CBD opened, becoming the brand's first lifestyle experience store. For the first time, the store integrates car culture into the big health scene, where consumers can sit on the seats of real supercars, and the transparent and visible super track is under their feet. The cool sports car full of futuristic technology is integrated with elements such as traditional Chinese medicine halls, herbal drinks, and healthy meals, attracting many "hipsters" to experience.
Tongrentang is a century-old brand, and it should continue to uphold integrity and innovation in the new era, provide great health services in a way that young people like to see, spread the traditional culture of traditional Chinese medicine and the concept of health preservation, and further promote the high-quality development of traditional Chinese medicine in China. Han Lu said.