Original Wang Yu.
Opening words: Recently,"Radio and Television Industry".to"At the beginning of the new year, what to do with radio and television and online audio-visual? 》The publication of a review on the topic aroused strong repercussions in the industry. But many friends in the industry left messages in the backgroundHe called the review a bit "unquenched".In this regard, "Radio and Television Industry" to"2024 Chinese New Year Series Talks".Through the combing of the key work of the General Administration and some provincial radio and television stations, it is conducive to further unifying the consensus of the whole industry.
**Cao Shumin, Deputy Minister of the Propaganda Department, Secretary of the Party Leadership Group and Director of the State Administration of Radio and TelevisionIn2024 National Radio and Television Work ConferenceOn the one hand, it highly affirmed the efforts made by the national radio and television system in 2023 in strengthening mainstream ideology, creation and production, "dual governance" work, industry development and governance, international communication, security assurance, party building and team building, etc., while on the other hand, it also talked about the current challenges faced by the whole industry,".Faced with changes in the external environment, there is also a lack of internal vitality, which needs to be carefully studied, systematically planned, and worked hard to solve it。"So,What are the current problems and challenges that need to be addressed? First, the top-level design of industry development needs to be strengthened. AboutTop-level designIn the "14th Five-Year Plan for the Development of Radio and Television and Online Audiovisual" issued by the General Administration of the People's Republic of China, as well as the development plan for TV dramas, talents, and science and technology, there are large discussions and specific measures. And this time the question is raised again,and include it in the first challenge, the key point of which lies in the General Directorate's opinion"The radio and television industry is in a critical stage of transformation and development, and there is an urgent need to carry out systematic planning from top to bottom, clarify the goals and directions, accelerate reform and innovation, and comprehensively promote development."。In other words, it is urgent to strengthen the top-level design, and it is necessary to determine the future industrial development roadmap of the whole industryThis also lays the groundwork for the next step of introducing the latest industry-related policies。How to strengthen the top-level design? It is necessary to follow a comprehensive plan, resource optimization, integration, long-term sustainability and other aspects of comprehensive considerationto form a comprehensive and systematic strategic framework and plan to ensure that the various components are coordinated and seamless. At present, from the perspective of the overall work deployment, the General Administration has officially determined the work in 2024The theme is to promote the high-quality development of radio and television and online audio-visual。In the near future, the General Administration will be introduced through systematic research and planning"Opinions on Promoting the High-quality Development of Radio, Television and Online Audiovisual".to build four beams and eight pillars for the high-quality development of the industry. Second, traditional radio and television are facing severe challenges. It should be said that this is a common problem faced by radio and television at presentThe development of the industry cannot only rely on a single branch, but to achieve more flowering until a hundred flowers bloom, which requires the joint efforts of the whole industry. fromMacro levelIn terms of radio and television stations, cable TV network companies, etc., the endogenous power of market development and model innovation is not enough, and the methods and methods are not enough, and the homogeneity and low efficiency of frequency channels are still prominent, and the end-to-end penetration of high-definition television, especially in the network and terminals, there are still blocking points. The above statement is fully explainedThe General Administration has a clear understanding of the current situation of the whole industryIn fact, there are three main points: 1. Changes in the market environment have led to a weakening of the industry's ability to liquidate; 2. Traditional radio and television stations have not yet found a better innovation and development model; 3. There is still a large space for the frequency of fine channels. And fromMicroscopic perspectiveAfter experiencing the invasion of the epidemic, radio and television stations at all levels are in a recovery periodIts subjective initiative and the ability and courage to innovate determine the speed and slowness of career development。However, judging from the current development status of radio and television in the countryThere are those who actively explore and innovate, and there are not a few who complain about the limited economic conditions in their areas and choose to pass and passThe lack of innovation vitality has led to a serious lag in content creation, management methods, and market development capabilitiesAttention needs to be paid to the uneven level of development of radio and television and online audio-visual across the country。In this regard, the State Administration clearly pointed out that radio and television stations at all levels should give prominence to their own characteristics and strengthen their own resources, do a good job in running the main channels and main frequencies of the main channels, and run the frequencies of the characteristic channels when conditions permit. At the same time, it is necessary to deepen the reform of the internal system and mechanism, and explore innovative operating mechanisms, business models, personnel management, performance appraisal and salary systems. All localities should intensify their efforts to break through some rules and regulationsEstablish a clear orientation of innovation, rewarding the good and punishing the inferior, and stimulate the vitality of innovation. In terms of channel frequency layout, the General Administration proposed to speed up the streamlining and refinement of channel frequencies. Great efforts should be made to streamline and eliminate a number of channel frequencies with small audiences, weak influence, and no development prospects。Among them, there is a new action of the General Administration that deserves attention, that isIt is planned to select some provincial stations and provincial capitals for pilot projects, research and formulate guidance documents to further promote the integration of channel frequency resources, streamlining and high-quality development. In general, it is necessary to seek truth from facts and not engage in one-size-fits-all. That is, the General Directorate will focus on the work,Put forward more specific, leading and guiding principle documents, and speed up the pace of refining the frequency of channels。In this regard, provincial and municipal radio and television stations need to plan and clarify the positioning and direction of channel frequencies in advance. (b).Third, the integrated development of radio and television is still being promoted. Here, the General Administration is used"Tough".This phrase shows the arduousness of the work and the importance of it. Deep integration is the winner or loser of the successful transformation of the traditional world, and it is also an important guarantee to occupy the main battlefield and achieve leapfrog development. But from a practical point of view,There is still the practical problem that "although there are many numbers, there are not enough of them with great competitiveness and influence".。"Among them, there are problems of concepts, mechanisms, and capabilities, as well as problems of weak reforms," the General Administration saidThe root causes of the problem at the subjective and objective levels are proposed。Objectively speaking, for a long time, traditional radio and television has the problem of relatively lagging concepts and mechanisms, and the management mechanism, operation system, employment mechanism and incentive mechanism are still not perfect; From the point of view of subjective consciousness,Problems such as weak innovation ability and weak reform efforts are not individual, especially the phenomenon of fear of difficulties is not isolatedThis is also one of the important reasons why the General Administration will focus on integrated development in 2024. In this regard, the General Administration will start from three aspects to promote the in-depth development of radio and television integration. First of all, in terms of increasing efforts to promote the construction of new radio and television projectsClarify the positioning and integration development priorities of radio and television at all levels, that is, to support the first radio and television station to build a new mainstream "aircraft carrier" and "flagship", and promote the global communication of the whole world; Strengthen the construction of provincial-level new platforms, encourage the gathering of resources such as channel frequencies in the province (this sentence has a strong imagination), and support powerful provinces to expand and strengthen their own platforms; Support city and county radio and television** to do a good job in news and comprehensive information services based on the local area. Encourage cross-regional joint construction of regional platforms. At the same time,Deepen the construction of the National Radio and Television New Alliance, improve the ability of radio and television stations to produce and broadcast the most advanced content, andActively expand new positions, to carry out online audio-visual program services for public electronic screens and vehicle screens, and expand the scope of mainstream sound dissemination. 
Fourth, content creation needs to be further improved and upgraded. Strictly speaking,The creation of high-quality content is the "basic skill" of the radio and television industry, and it takes a long time to work。And from a macro perspective, although high-quality programs will continue to emerge in 2023, but"There are 'plateaus' and there are still 'peaks'The ecology and environment of content production and broadcasting are not perfect enough, and there is an urgent need to further optimize policies and strengthen guidance." In this regard, the General Directorate will takeThe combination of active proposition and optional action, the combination of "grasping works" and "grasping the environment", and the combination of "grasping increment" and "grasping stock".In a way to promote the formation of a situation of high-quality products. Among them, in terms of subject matter, we will adhere to the combination of major themes and diversified themes, and promote the emergence of a number of excellent works in various fields to achieve a hundred flowers blooming and comprehensive prosperity; While"Grab the work".It is necessary to establish a high-quality cultivation system that starts from grasping the script"Grasp the environment".It is to establish a full-chain management service system; "Grab the increment".It is an inevitable requirement to provide the audience with high-quality and rich content"Grasp the stock".It is to let the audience fully feel the artistic charm of excellent classic worksThis year's "Revisiting the Classics" channel, which was launched under the guidance of the General Administration, is the finishing touch
(c).Fifth, the integration of cable TV networks still needs to be tackled. Currently,"The integration tasks of 'one province, one network' and 'one national network' are very arduous."This is an important assertion of the General Administration on the integration of cable television networks. In this regard, the General Administration will accelerate the integration of the national cable television network and the integrated development of 5GIt is listed as one of the key tasks in 2024。The General Administration believes that with the smooth development of the work of controlling the charging and complex operation of TV "nesting dolls", favorable conditions have been provided for the integration work, and the integration work should be further accelerated. At the same time, to passBuild a differentiated business system, and carry out cross-screen, cross-network, and cross-terminal comprehensive communication services；Strengthen the construction of basic network and optimize and improve user services. Sixth, the emergency broadcasting system has not yet been perfected. The General Directorate will"Speeding up the construction of a national emergency broadcasting system" is one of the key tasks of this year, the core is:Make emergency broadcasts work better。The General Administration believes that the current system of horizontal and vertical connectivity has not yet been established, and the role of "combination of ordinary and emergency" in actual scenarios has not been effectively played, and further systematic planning and effective promotion are needed. In this regard, the General Administration will coordinate the existing radio and television system and the new emergency broadcasting loudspeaker system this year, and accelerate the construction of an emergency broadcasting system of "horizontal access, vertical penetration, comprehensive coverage, safety and reliability, accuracy and efficiency", and strive to the end of this yearA national emergency broadcasting dispatching and control platform has been built
At the same time,HorizontallyStrengthen the docking with the information systems of emergency, meteorological, water conservancy and other departmentsLongitudinallyOpen up the first and local emergency broadcasting platforms at all levels, and strengthen the application, in the first day, rain, snow, floods and other natural disasters and all kinds of emergencies, emergency broadcasting should play an effective role. It can be seen that the General Administration is summarizing the problems and difficulties existing in the current industryDare to be open and honest, not prevaricating, not perfunctory, and brave to take responsibility；And when planning a solution to it,Dare to focus on problems and difficulties, and plan practical and hard measures in the emancipation of the mind, I believe that in the work in 2024, we will hand over qualified radio and television answer sheets.