What makes a good car brand promo video? Or in your memory, what are some good car brand promotional videos? In my memory, I am particularly impressed by the Audi RS station wagon series, which has temperature and depth, and one car strings together the experiences and emotions of two generations.
In fact, I always wondered why independent brands couldn't make similar promotional videos. It wasn't until 23 years ago that I began to have excellent brand promotional videos that surprised me again and again and moved me. For example, in April 23, looking up at U8, the "Record of the Summiting of Bilutu Peak" made me enthusiastic, excited and proud.
Later, it was BYD's "Together, Chinese Cars", which was full of patterns, standing in a higher dimension to look at Chinese cars and examine themselves. Later, some time ago I saw a "Long Song Xing", which is a unique romance for Chinese.
Today, I saw BYD's latest brand film "Hand", this time at the rational level, I think the most powerful thing is that there are almost no cars in the whole **. There is no car in the promotional video of a car brand, but the hands that create excellent car products are praised with unique copywriting, and this height and thinking dimension has indeed risen several levels.
From an emotional point of view, I think that as a Chinese person, it is easy to empathize, emotional, moved and proud. The story begins with an artifact in the museum that records and leaves the marks and traces of our ancestors' hands more than 6,000 years ago. From the hands of the ancestors who opened the world, to the hands of the ancients who invented paper, to the hands of the ancestors who held pen and ink to write poems and songs and paint landscapes and splashed ink, to the hands of farming, the hands that picked up precision instruments in the laboratory, and then to today we Chinese have created excellent new energy vehicles with a pair of hands.
We Chinese have stepped into modern civilization and modern industry with a pair of industrious hands, which are the hands of our ancestors, the hands of scientists, the hands of our parents, and our own hands. Chinese believe in hard work to get rich, believe that diligence can make up for clumsiness, believe in down-to-earth, and China's new energy vehicles are a good verification at the moment. This one**, I highly recommend everyone to take a look.