Zheng Yuanjie's hot search controversy affects children's education
North Wind Snow Forest: In the childhood memories of our generation, there must be the names Shuke and Beta. Therefore, I am grateful to Mr. Zheng Yuanjie, who created Shuke and Beta, and it was he who brought me the joy of my childhood.
Today, I saw on the hot search that Teacher Zheng Yuanjie was looking for a young reader from 37 years ago, and he wrote back to this young reader and apologized to her. I was immediately attracted to the past, and I also wanted to see the story between this young reader and Teacher Zheng Yuanjie.
Presumably 37 years ago, Zheng Yuanjie had not yet become famous, this is definitely a good memory for the post-80s Shuke fans. However, when I saw the hot search content and a large number of online marketing accounts, I felt that the taste of this event was a little wrong.
Although this method of "creating topics for profit" is common, the target audience of this hot search includes many minors. This "manipulation" can mislead generations of young people.
First of all, Zheng Yuanjie packaged his litigation rights protection through "readers' replies". He said on the hot search that he wanted to "write a letter" to a young reader 37 years ago, and also apologized**.
This reader's name is "Zhang Ke" and he is from a county in Henan. The reason for Zheng Yuanjie's apology was that "37 years ago, there were too many letters from readers, and I couldn't reply to them one by one, and now I'm really sorry to reply to you."
The best way to build an image of "forgiveness and kindness" is to choose a reason for not apologizing and apologize sincerely. In the 80s of the last century, handwritten letters were very popular, and in the face of thousands of letters from readers across the country, it was difficult to reply to them all as long as the writer's readership was large enough.
Don't apologize for what you can't do, everyone's life has endless possibilities. Thirty-seven years ago, a little girl was in a county in Henan, and today, she may have become an undergraduate or graduate student in Beijing or Shanghai, living a happy life.
However, what is surprising is that Henan local TV station carried out a "network-wide search" activity, and finally found this ** named Zhang Ke in Luohe, Henan, who is now working in the high-profile medical frontline.
It's a coincidence.
At present, the hottest and most touching interaction of the epidemic is to help frontline medical workers realize their dreams. Therefore, when the Henan TV reporter found the "middle-aged**Zhang Ke" with the ** of "Zheng Yuanjie apologized to the readers 37 years ago", it was not surprising that he became the first hot search when he saw the scene of the idol sincerely apologizing to himself.
Although this kind of fan interaction is somewhat deliberately dramatic, it is still worth appreciating if you put aside the private goods. But what struck me the most wrong was Mr. Zheng's Weibo, where he apologized to readers 37 years ago in a hot search, but did not mention the interaction between the two.
Mr. Zheng has a special wish in the new year, that is, to win the "rights protection lawsuit" against two companies named "Shuke" in Suzhou and Shanghai. Although Mr. Zheng stands on his own position and thinks that he is "100% reasonable", as long as the case has not yet been decided, then the behavior of using Internet hot searches to occupy the "** high ground" will be regarded as "entrainment of private goods".
If the "two lawsuits and rights protection" are placed behind the "37 years of intimate interaction incidents" with readers in Weibo, then even if there is a situation of entrainment of private goods, everyone can understand it.
The story of Mr. Zheng and Zhang Ke tells us that rights protection is not only a right, but also a responsibility. However, wrapping litigation disputes in warm interactions, using "loving expressions" and "loving hugs" to hide one's desires or intentions in "interactions with parents or relatives and friends" may mislead children's values.
And as a "fairy tale dreamer", it is even more undesirable to plant "such scheming" skills in children's early childhood. Mr. Zheng's rights protection lawsuit, whether it is involving the rights protection of the cultural and creative fields in the past few years, or the continuous protection of the rights of a children's clothing brand in Jiangsu with the name of "Shuke", shows his professionalism and determination.
We should respect his rights, but we should also be careful not to mislead the children in his actions.
Mr. Zheng encountered a problem from Germany in the "brand and company name" rights protection case in the field of machinery manufacturing. The company, called Schuck Pipeline Equipment***, claims to have a history of 100 years in Germany, so when it set up a wholly-owned Chinese company in Shanghai in 2008, it used the Chinese translation name "Shuke", which is decades earlier than "Shuck and Beta" created by Mr. Zheng.
This company was named after the German Schuck, which led to the registration of the "Shuke" trademark in Suzhou and other companies. Mr. Zheng is now defending the company name of the Shanghai company and the trademark rights of the Suzhou company.
Although the folk have long been called "Shuke Ball Valve", it is not clear whether it was named because of the cartoon. The final verdict of the court or regulatory authorities is the final basis, and any packaging or inciting public opinion to defend one's position is the old way.
In fact, Mr. Zheng has been hard steel, a wholly foreign-owned enterprise of German valves, for more than half a year, but the company has not responded. This year's rights protection controversy is already the most gentle and scheming way in reader interaction, and last year's rights protection declaration is very strong.
The first measure is to let the fairy tale protagonist Pipiru divorce his German wife Yanni to express his dissatisfaction with Germany. The second measure is a set of ten books in "The Biography of Schukbeta", one of which is "Adventures in Germany", which cuts the entire German plot and changes it to other countries to punish Germany for its actions.
When announcing these "punitive measures against Germany", Mr. Zheng mentioned that some German employees posted on his Weibo, saying that it should not affect all German and European companies because of this company.
In addition, there are many children who go to Germany to study because they watched "The Biography of Shuke Beta". If these people do not want to affect all "Germany and German companies", they will have to force the German company to change its name in order to solve the problem.
Mr. Zheng announced that if he did not succeed in defending his rights, he would stop publishing the "Schukbeta" series of books in China, although the name of the German company would not change.
In Mr. Zheng's press release, he emphasized the number of books published by his company every year, the profits and taxes paid for the state, and his determination to copyright protection and respect for national interests.
However, if the name of the company cannot be changed, the "Shuke Beta" series of books will not be published in China, which may result in a loss of tax benefits.
Mr. Zheng's rights protection method has always been very intense, and it seems that he believes that the protection of intellectual property rights in China is still at the stage of making judgments. However, whether it is kidnapping or inducement, the routine of "scheming wrapping" and the justice of "judgment according to trouble" should not be passed on to minors, so that they can maintain their childlike innocence and enjoy their childhood for as long as possible.