Rakuten on January 10
Xiaomi Su7, the first work of Xiaomi Automobile, was "pre-released" at the end of last month, and details such as exterior design, performance, battery life, and safety were unveiled for the first time. It is positioned as a "C-class high-performance eco-tech sedan".
Lei Jun, the founder of Xiaomi, released a Q&A with users today, talking about saying that there is no opponent within 500,000 Xiaomi cars, is it a joke or serious, Lei Jun said, this is a sentence that replied to netizens in the comment area at that time, although it is a joke, but it is also serious.
We took Porsche Taycan Turbo at the press conference, Tesla Model S to make a number of comparisons including design, performance, battery life, vehicle safety, etc., the actual comparison results are very clear to everyone, and the pricing of these two cars is also very clear to everyone, we are more pragmatic and will not set up those outrageous flags, so we are still very confident that Xiaomi Su7 currently has no opponent within 500,000. β
Lei Jun also said that Xiaomi is still focusing on Xiaomi cars, and even specifically, it is to do a good job in the whole chain of production and sales of the first car - Xiaomi Su7, and there are no plans to launch Redmi cars at present.
In March 2021, Xiaomi announced its official entry into the smart electric vehicle market, with an estimated investment of US$10 billion over 10 years, with an initial phase of 10 billion yuan. Ten years ago, Lei Jun entered the smartphone market, when he was just 40 years old, and when he announced that he would make a car, Lei Jun was already 50 years old.
Lei Jun said at the time, "This is the last major entrepreneurial project in my life. I am willing to bet on all the reputation of my life, personally lead the team, and fight for Xiaomi Auto! β
In order to make Xiaomi cars, Lei Jun made a lot of money, saying that he had test-driven more than 150 cars, and made a lot of notes on the experience of test driving.
The following is part of Lei Jun's Q&A:
Question: A lot of rice fans have reported that there have been so many rumors about Xiaomi cars recently, do Xiaomi's legal counsel really do their work? When will the next progress be announced?
A: This time we just held an automotive technology conference, and the heat was so high that it exceeded our expectations. On the one hand, the huge popularity represents the expectations of users for Xiaomi cars, and we are really happy. On the one hand, a large amount of false information, rumors and malicious smears have also flocked to us, and we will clarify them in a timely manner, and we will also resolutely pursue the legal responsibility of those who spread rumors and smears.
What is the approximate pricing of the Xiaomi car su7? When will it be announced?
A: We don't really have a final pricing yet. I also introduced it at the Xiaomi car technology conference, it is indeed a bit expensive, but it will be "expensive for a reason".
It won't be 990,000γIt won't be 14.90,000, it won't be 1990 thousand. The final pricing will be announced at the official launch of the Xiaomi Su7.
Question: There is a lot of news about the price of Xiaomi cars on the Internet now, is it true?
Answer: The price of Xiaomi cars on the Internet is all fake news, and we have not yet determined the final price. The final price will be announced at the official launch of the Xiaomi Auto.
Question: Will Xiaomi make a "beggar-in-beggar" version in order to reduce the starting price?
Answer: Please rest assured that Xiaomi Auto has fully consistent product project approval guidelines within the car, and "experience first" is always put first. The Xiaomi Su7 is the standard version.
Question: Why is the first car called Xiaomi Su7?
Answer: "SU" is the abbreviation of Speed Ultra, and "7" is the series positioning determined according to the usual cognitive habits of the domestic model positioning, and the size of the model is about the same as that of the BMW 5 Series. High performance is Xiaomi's genes, Tesla said not to build slow cars, and we did the same. As for how to pronounce it, we also discussed it seriously internally, and in the end everyone felt that it was still called "Su 7", just like calling a friend's name, which was more cordial.
Question: Will Redmi cars be launched in the future?
A: There is no such plan, at present, we are still focusing on Xiaomi cars, and even specifically, to do a good job in the whole chain of production and sales of our first car, Xiaomi Su7.
Question: When will I be able to see the actual car of Xiaomi Car in the Xiaomi Home next to me?
Answer: After the official release of Xiaomi Su7, we will provide you with a real car experience at Xiaomi Home in key cities across the country, and we are actively preparing for this work, and please wait patiently for a while.
Question: Mr. Lei said before that there is no opponent within 500,000 Xiaomi cars, is it a joke or serious?
A: This is a sentence I replied to netizens in the comment area at the time, although it was a joke, but it was also serious. We took Porsche Taycan Turbo at the press conference, Tesla Model S to make a number of comparisons including design, performance, battery life, vehicle safety, etc., the actual comparison results are very clear to everyone, and the pricing of these two cars is also very clear to everyone, we are more pragmatic and will not set up those outrageous flags, so we are still very confident that Xiaomi Su7 currently has no opponent within 500,000.
Question: Is Mr. Lei focusing on car building later? Do you still have the energy to build a good phone?
A: Mobile phones are still Xiaomi's core business, and the core foundation of our people, cars, and home ecosystem strategy, and I still pay great attention to the technology research and development of the mobile phone business. At this stage, my time and energy allocation is roughly as follows: at least 1 4 time is still spent on mobile phone research and development business, 1 4 time is focused on group operation and management, and 1 2 time is spent on automobile business.
Question: Recently, many netizens have reported that some manufacturers are frequently maliciously rubbing the popularity of Xiaomi cars, and even attacking Xiaomi cars, how do you respond?
Answer: The wind knows the grass, the road knows the horsepower, and time will tell. We believe that healthy competition is the right exchange of products, technologies and experiences, and only healthy competition can effectively promote the healthy development of the industry. We believe that communicating with the utmost kindness can resolve the vast majority of disputes among our peers.
Of course, when necessary, we will also protect our own rights and interests with the law.
Question: Is the drag coefficient an IQ tax? Only racing is useful?
Answer: the wind resistance coefficient is not IQ tax, wind resistance is science, when the speed reaches a certain level, a large amount of energy consumption will be consumed in the fight against wind resistance, and reducing wind resistance, can significantly reduce energy consumption, for example, for new energy vehicles, the wind resistance coefficient is reduced by 10 count, the mileage can be increased by 7-8km, and the wind noise will be reduced while reducing the wind resistance, which can provide better riding comfort.
At the press conference, we introduced an air resistance formula, the drag coefficient is something we can try to reduce, the Xiaomi Su7 has a drag coefficient of 0 at a speed of 160km hThe 195 is the strongest performance among the world's mass-produced sedans, which will bring extremely low energy consumption and excellent range performance.
Question: The speed of 200+ is not really useful for ordinary people, so is the speed of new energy vehicles really useful?
Answer: The so-called "new energy vehicle speed is not important" is a big misunderstanding, speed performance is an important touchstone for vehicle performance and quality.
Higher revs provide acceleration and top speed, while higher rpm also provides a better and wider efficiency range at medium and high speeds. In addition to the top speed, we should also focus on the energy efficiency of the electric drive system.
So the SU7 all-wheel drive version, in 0-100km h 2With 78s acceleration and a top speed of 265 km, the CLTC range of 800 km is still achieved, which fully proves that both performance and efficiency can be achieved.
Question: What is the difference between the Xiaomi SU7 standard version and the MAX version in terms of intelligent driving capabilities?
Answer: Regarding intelligent driving, our goal is very clear is to enter the first echelon of the industry by the end of 2024, Xiaomi SU7 MAX is equipped with LiDAR, so it will give priority to more cutting-edge advanced new functions in intelligent driving, giving users a more advanced choice, of course, the intelligent driving ability of the su7 standard version is also very powerful, which can fully meet the needs of daily travel, and we will also keep up with the industry technology trend and continuously improve our intelligent driving capabilities.
Question: How many city NOAs will be opened by Xiaomi Auto?
A: Xiaomi's goal is to enter the first camp of the intelligent driving industry by the end of 2024. NOA is one of the core directions of the current intelligent driving focus of various brands, and Xiaomi will catch up with the first echelon of the industry in terms of the number of urban NOAs in 2024.
Question: Will Xiaomi Auto cooperate with third-party car companies to launch similar "smart selection" cars in the future?
A: We don't have such a plan. From the very beginning, Xiaomi decided to develop its own car in the whole link and full stack of design, R&D, and manufacturing, and it was wholly owned by Xiaomi at its own risk. This is not only Xiaomi's determination to build cars all in, but more importantly, we believe that only by wholly owning cars and controlling the whole stack can we control the quality and user experience of every aspect of the car.
Question: Will the Xiaomi Surging OS car machine system be open to third-party brands?
Answer: Xiaomi Surging OS is a closed-loop operating system for people, cars and homes. Taking Xiaomi SU7 as an example, the real-time status of the vehicle can be displayed without delay on the vehicle side; Mobile phones, tablets and other devices can seamlessly flow with the car and machine, all of which require the blessing of software, hardware, ecology and other comprehensive capabilities.
We have also reserved a wealth of standard software and hardware interfaces, and welcome third-party applications, ecological accessories and other brands to join the whole ecology of Xiaomi's people, cars, and homes.
Question: Xiaomi auto products are benchmarked against Porsche Tesla, and who is the benchmark for after-sales service?
Answer: Entering the automotive industry, we maintain a sense of awe for all links in this industry, among them, the sales and service system is one of the links we pay the most attention to, and strive to provide the most reassuring and intimate service.
A few days ago, at the Beijing headquarters, we formally signed a letter of intent with the first batch of 14 sales and service partners, which means that the new retail model of Xiaomi Auto has entered the substantive landing stage from the planning stage, and we will report to you in a timely manner if there is further planning.
Question: Will Xiaomi set up a Xiaomi car 4S store? Is Xiaomi car after-sales maintenance outsourced or do it yourself?
Answer: The construction of Xiaomi's automobile sales and service system is currently progressing smoothly, and we will report the relevant progress to you at the appropriate time regarding after-sales maintenance and other related policies.
Question: When will the Xiaomi Mi Su7 start pre-sale or blind order?
Answer: At present, Xiaomi has not officially opened various forms of pre-sale activities, and the progress of relevant information, please pay attention to the official account of Xiaomi Auto. Thank you for your expectations and love for Xiaomi Auto, and remind everyone not to be deceived by all kinds of false information.
Question: Mr. Lei said before that he tried more than 100 cars in 3 years, is this true? Which cars were test-driven?
A: It's true, I test-drove more than 150 cars and took a lot of notes about how I felt about the test drive. If you're interested, I'll share some notes with you later.
Question: When will the Xiaomi Mi Su7 be officially released? Rice noodles can not drive a Xiaomi car? Will you be attending this year's Beijing Auto Show?
Answer: At present, Xiaomi Auto is progressing smoothly, and all projects such as technology research and development, production line climbing, and sales and service system construction are progressing steadily as scheduled. When everything is ready, we will announce the official release time to you through official channels as soon as possible. Thank you all for your attention to Xiaomi Auto and your love for Xiaomi Su7. We are also preparing for the Beijing Auto Show.
Question: How is the battery life of the Xiaomi Su7? Can it really eliminate "range anxiety"?
Answer: Xiaomi SU7 Max uses a 101kWh super large battery, CLTC range up to 800km, is currently the best C-class four-wheel drive sedan in the market.
The Xiaomi Su7 standard version uses 73The 6kWh battery can also reach 668km with CLTC range, which is also very good performance.
Our goal is to achieve "one charge a week" for users, and at the same time, with Xiaomi Auto's excellent ultra-fast charging technology, we will say goodbye to "range anxiety".
Question: Isn't Xiaomi's car battery from CATL, why do you need to build its own battery pack factory?
Answer: Xiaomi SU7 adopts CTB integrated battery technology, and the self-built battery pack factory can better realize the independent control of battery pack quality and innovative technology and structure, and Xiaomi will continue to promote battery technology innovation and production innovation. In the future, Xiaomi will continue to work with battery manufacturers to jointly develop related technologies to further improve battery safety and breakthrough battery efficiency.
Question: Will Xiaomi Auto have a SU5 in the future? Is it true that Xiaomi will have a range extension model in the future?
A: We are currently focusing on the first car of the Modena platform: the Xiaomi Su7. We are determined to put ten times more dedication to building a good car and polishing it to the extreme.
There is no su5 at the moment. In the coming years, there will be no extended-range models either.
Question: What is the level of automatic valet parking of Xiaomi intelligent driving?
Answer: First of all, confirm that Xiaomi Smart Driving has an automatic valet parking function.
In 2022, we demonstrated Xiaomi's automatic valet parking technology for the first time, and after the continuous improvement of the R&D team, Xiaomi's automatic valet parking technology has also made great progress. Recently, we conducted a technical demonstration of automatic valet parking in the 7-storey Internet celebrity three-dimensional parking building in Dongguan, and Xiaomi Su7 can cope with the complex parking environment easily.
Question: Xiaomi has been in the game for a short time, and it has done what others have done for ten years in three years, is this true?
Answer: Xiaomi Auto has invested a huge amount, with more than 10 billion R&D expenses, and has gathered more than 3,000 of the industry's best engineers, including thousands of technical experts, plus the support of Xiaomi's entire R&D system. Just developing a car, that's an absolutely staggering number in the industry.
Smart electric vehicles are the integration of automobiles and consumer electronics, Xiaomi has accumulated a lot of technology and experience in the consumer electronics industry in the past 13 years, and a deep understanding of the integration of software and hardware, which can be well applied to smart electric vehicles. At the same time, in the past 10 years, Xiaomi has also had a very complete layout in the smart car industry chain, investing in more than 100 related companies, in fact, it is not a zero-based start.
In addition, Xiaomi has also had very in-depth investment and exploration results in systems, AI, and intelligent manufacturing, which has laid a solid foundation for Xiaomi's understanding of the development direction of electric smart vehicles, as well as the formation of advanced cognition and technology accumulation.
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