A set of data publicly released by Natural Sunshine has attracted widespread attention in the industry: in January and July 2023, its live broadcast performance achieved a rapid growth of 56% year-on-year. A person in charge of the company said that Natural Sunshine's differentiated products and increasingly perfect digital tools have provided a solid and reliable support for anchors, and every "amazing anchor" of Natural Sunshine has uniqueness that cannot be replicated. According to Natural Sunshine, its live broadcast system has entered 20 Broadcaster Era.
The exploration of the new operation model of Natural Sunshine is inseparable from the live broadcast drainage of anchors to disseminate health knowledge through major platforms, as well as the company's original "omni-channel strategy with service providers as the core" and "digital octopus" model. The integrated closed-loop of intranet and extranet effectively helps service provider partners to acquire customers, repurchase and expand new partners who are willing to start a business. As early as six years ago, the management of Natural Sunshine began to cooperate with the head service provider ** "the feasibility of acquiring customers through live webcasting and short**", and actively opened the official Douyin account of Natural Sunshine.
In 2019, Natural Sunshine upgraded the original "Natural Sunshine" APP to the "Anti-Aging" APP, creating a social e-commerce layout of "Fun, Enjoyment, Show, Push, Shopping, and Searching", and the "Anti-Aging" APP has also become a direct port for Natural Sunshine to provide personalized products and services to entrepreneurs and consumers.
During the past three years of the pandemic, face-to-face customer communication, which traditional social business models rely on, has become a luxury, and the entire industry has been greatly impacted. The Natural Sunshine anchor team, which has been in the field of online live broadcast for a long time, seized this opportunity, began to embrace the traffic dividend and accurate passenger flow brought by online live broadcast, and embarked on a road of its own success. Natural Sunshine has proved with practical actions and market feedback that the promise of "service providers are in the best place, and the support of Natural Sunshine will follow" is not a lie.
This new model of Natural Sunshine solves the traditional problems faced by social commerce such as hoarding at the root, making sales as easy as breathing. More importantly, the retail profit of live streaming can enable every serious live broadcast service provider to obtain a stable income, so that they have stronger confidence to continue their business, which will help promote the healthy and sustainable development of the enterprise. Nowadays, Natural Sunshine has opened up the business model of "live broadcast drainage + private domain operation", and with the continuous maturity of this model, many service providers will be more empowered.