Seeing half of the Spring Festival Gala, Brother Xing couldn't help but complain, there are too many advertisements for this year's Spring Festival Gala.
Everyone looks at the set of Shen Teng's sketch, and it feels like being in the warehouse.
In previous years, there were also advertisements for the Spring Festival Gala, but they were not so naked, and without any embellishment, so low.
There are a few feelings that you see if it's ha:
The main job of the host of the Spring Festival Gala is to report advertisements, not programsIt only took 5 seconds to report the program, and it took 2 minutes to report the advertisement, which was very direct and hard, and the experience was too poor.
Every time I thought that the host's oral advertisement was the show, I didn't expect it to be followed by a long soft advertisement.
The host's newspaper advertisement is also a full-screen advertisement, and each time not only one brand is exposed, but multiple brands are crowded on one screen, which is a bit too exaggerated.
Brother Xing will give you an eyesight question to do:
Excuse me, how many advertisers' names are revealed in the following **?
Answer: a1 pc; b.2 pcs. c, 3 pcs. d.4 pcs.
Excuse me, if it's to see commercials, why don't I just go to see commercials, why do I watch the show?
This ** is the program interspersed with advertisements, and it is advertisements interspersed with advertisements.
Among the many advertisements, there is a ** very eye-catching, which is an advertisement for AD calcium milk, please take a look:
The two actors behind the magic queen drank milk really hard, Liu Qian had been playing cards, and the one on the right had been drinking milk.
I seriously doubt, is there any milk in the bottle?
However, the crux of the problem is that the performances of the two actors do not seem to be in place, and there is no feeling of enjoyment in the advertisement.
It is recommended that under the review of AD calcium milk, expulsion can be considered.
AD calcium milk is laid out nakedly, and it is also given a close-up, which is a lot of recharge and charge.
Also exposed two at a time. **10,000 Fans Incentive Plan
Of course, complaining is complaining, let's look at the problem a little deeper.
Why are there not only many advertisements for this year's Spring Festival Gala, but also completely unadorned?
Brother Xing sees it this way, right?
First, CCTV is short of money.
The changes in advertising all know that in the past, it has undergone multiple stages of evolution from paper to TV, to the Internet, and then to today's short and social platforms.
The advertisements of the TV station have long been declining, and the advertisements cannot be pulled at all.
Finally, there is another trump card program: the Spring Festival Gala.
Of course, we have to take advantage of this node to make a lot of money, after all, CCTV needs money to support so many employees, but this year's lack of money is a bit ruthless.
Second, the discourse power of television has weakened.
Why is the advertisement of the CCTV Spring Festival Gala so unadorned, so naked and low-level.
Because in the past, advertisers had to listen to TV stations completely, but now TV stations can't pull ads, advertisers must be respected, in the game, as long as the money is in place, the advertiser's father's requirements will naturally be listened to, and there will naturally be such a low set.
In my opinion,The essence behind it is the gradual lack of the right to speak on TV.
After all, now a short ** platform such as a certain sound is a big advertiser.
Third, all walks of life are also short of money, and there are not many advertisers who can place ads.
You can pay attention to yourself, which industries can advertise in the Spring Festival Gala this year?
These industries are necessarily rich and still on the cusp:
Liquor companies led by Wuliangye and Langjiu.
New energy vehicle companies led by Wenjie and Xiaomi Automobile;
Even the GAC Trumpchi car was moved to the stage.
Consumer beverage companies led by Wahaha.
4.Internet enterprises led by WeChat** account, Jingdong, and Xiaohongshu.
Now that all walks of life are in such a recession, those who can still afford to place such expensive advertisements are basically rich owners, and they are also industries that everyone can focus on for employment.
Otherwise, can you still see advertisements for real estate companies?
Liquor new energy vehicle No. 1 Xiaohongshu these have their own development dividends.
Speaking of liquor, liquor has always been a high-profit evergreen industry, and it is also a sauce-flavored technology that we have always been proud of, after all, China can't get Coca-Cola Wal-Mart.
The * number in 2024 is obviously overtaking a certain sound in the corner, and a certain sound is going down, and the ** number will inevitably rise in 2024, which is also a preemptive bonus period.
As for new energy vehicles, they have already entered the stage of fierce competition, and they will inevitably continue to fight this year.
In fact, you don't need to **, we all know that only these industries can advertise, most other industries are now worse than the other, CCTV can still catch these industries to generate income, and naturally there is a phenomenon of the above Spring Festival Gala with an astonishing amount of breadth.
What do you think?