At this time of year, 6 words float in the sky:Someone else's company
For example, other people's year-end bonuses and other people's annual meeting ideas.
The annual meeting is a demon mirror, and someone has summarized the two most disgusting contents, ** and the program.
For example, **, I am most afraid of pumping all kinds of dirty things...
Source: Uncle loves to complain.
What is even more speechless than ** is the so-called annual meeting program creativity, which focuses on "making the boss happy".
Come today** Take a look at those outrageous annual meeting ideas, there are surprises and frightes, including the owners of the fathers: IKEA, Tencent, JD.com, Luckin, Gu Ming.
I'm not afraid of performing programs at the annual meeting, I'm afraid that it will become vulgar in the name of the annual meeting.
After all, the annual meeting of the spicy eyes in the past few years was powerless to complain about any one.
**Actress pleaseSora Aoi and Yui Hatano used to be the target match of some Internet companies' annual meetings, and it is said that a certain company invited Yui Hatano to the annual meeting site one year, and was once surrounded by male fans.
At the annual meeting of a company in Shandong, there was an outrageous scene:
An executive picked up the performer's anti-string actor and fell hard, his face was intoxicated, and the actor couldn't get up for several minutes, but there was a lot of applause from below.
There is also something like this, the 2017 annual meeting of a Nanchang company, which slapped each other at the beginning of the meeting, focusing on a wolf culture.
Source: Urban Scene.
I have to say that in the past, some companies' annual meetings were really vulgar, half-naked, unraveling, tongue kissing, one by one exploded more than the other, and it was not unjust to be scolded.
Source: Fushu.
Of course, with a little packaging, it can also be called a beautiful name:Dopamine lingerie show.
In 2015, Jingdong invited a large number of beautiful models to perform on the catwalk in hot ** underwear and present year-end eyeball benefits.
After all, the concept is packaged, and the traffic of the annual meeting can be used afterwards, with goods and sales!
Source: JD.com.
Even if a generation has an annual meeting of a generation, fashion is a cycle.
Recently they have beenGreeThe annual meeting swiped the screen, when everyone was crying poor, Gree had turned over and sang, and Gree employees performed the original sketch "My Mother Dong Mingzhu" on the spot, and the lines became popular:
"My washing machine also uses Gree, then my fan uses Gree, I am more special than you all in terms of relationship, my mother is Dong Mingzhu, my mother likes Dong Mingzhu the most, and our Dong Zong's popularity is very good. ”
Source: Xiaohongshu netizens.
I don't know how many people's mothers will give them year-end bonuses, but I recommend singing another song"Listen to Dong's mother".
It's not that the show can't afford to perform, but that Miss Dong is touted as more cost-effective.
This "mom" is indeed worth shouting, directly contributing to the first annual hot stalk in 2024, and also making Gree's stock price rise slightly.
Source: Boiling Point**.
Although this idea is not a reason for people to call Daddy Ma? Although Dong Mingzhu is a model of professional women in a certain era, it is harmless to praise a wave.
But I still can't escape the fate of being ridiculed, some people swipe the screen "If you have milk, you are a mother", and some people suspect that the Gree Gala was planned by Wang Ziru, and now there is no need to doubt it.
Source: Headlines.
I just want to ask, is it too late to go to Gree to recognize my mother now?
Let's take a look at the Gree friends of netizensBeautiful, the annual meeting focuses on an unpretentious one.
Source: Xiaohongshu netizens.
If Gree employees know how to make the boss happy, then there are companies that specifically complain about the boss's anger.
Just lookHimalayasplayed classic famous scenes such as "The Legend of Zhen Huan" and Jay Chou's Youlemi advertisement, and staged his own people and hacked his own people.
Source: Xiaohongshu netizens.
I suspect that this is related to the "originator of the annual meeting".New Orientallearned, in January 2019, New Oriental held its annual meeting, which is to walk out of the road of differentiation in the homogenization of the boss's sycophancy.
To start singing is to start singing"What independent personality? What integrity is responsible? will only sing for the boss's circle of friends. "The work is tiring and tiring, what if there are results, if you can't do it backwards, you have to ask him how his performance is, he doesn't want to work hard, and if there is a problem, he will only throw the pot at each other."
Source: Miss Dong talks about movies.
Judging from the large-scale lyrics, it can only be said that the employees really dare to sing.
Later, in the second year, New Oriental even released "Release Self 2."0" version, the lyrics are also explosive:
"Has the matter complained by the employee been resolved? Can the efficiency be improved if the boss is in charge himself? Find a boss for everything, and the boss can't **; Because that's what it's called corporate culture.
Source: Sina Technology.
When it comes to complaining about the boss, we can't talk about the earthy taste.
I don't allow anyone else to knowIKEAThe annual meeting relied on "following the local customs" marketing to frantically swipe the screen.
At first, I thought, no matter how IKEA is a Swedish brand, even if the annual meeting is not high, then it must add a Swedish filter.
I didn't expect that the moment I walked into the IKEA annual meeting, my cerebellum atrophied:Big red plastic tablecloth, big red plastic chair (Guangdong stool), sitting a bunch of blue and yellow villains.
Source: Xiaohongshu netizens.
Is this still the same IKEA I know? Isn't this the famous scene where I usually go back to the village to eat? I feel that in the next second, everyone is going to serve the plates, take out the bags, and divide the dishes.
Source: Xiaohongshu netizens.
After all, looking at this arrangement, there is no element that can be compared to IKEA.
I'm afraid that the chef who runs the rural flowing water banquet probably can't imagine that he can put the hard dishes of the wedding banquet directly on the New Year's table of the Nordic companyThe main theme is a human pyrotechnics and "Nordic madness".
Source: Xiaohongshu netizens.
IKEA is also fighting for localization, and the combination of Chinese and Western ** feels really good, at least it is better than eating pre-made dishes.
And if you think about it, it would be a good idea if IKEA could save the cost of renting a luxury venue and spend it on the prize budget, year-end bonus or red envelopes.
Sure enough, some netizens broke the news** is indeed very real, the grand prize big gold bar, the first prize big color TV, the real splash of wealth award.
Source: Xiaohongshu netizens.
I thought it was just China reducing costs and increasing efficiency, it turned out that the whole world was reducing costs and increasing efficiency, and IKEA fired the first shot of consumption downgrade at the beginning of the year.
Of course, when it comes to the most volatile annual meeting, I want to show Tencent and Gu Ming in the end, both of which have reached the concert level standard.
TencentMa Huateng sang in person, and invited singer Zhou Shen to sing.
Interestingly, I suspect that Brother Pony is secretly bringing goods in the name of singing "Bless You".
Brother Pony's sweater became popular overnight, and it was revealed that it was produced by Semir in the same style, no 999 as long as 79!
Source: Xiaohongshu netizens.
"Brother Xiaoma's sweater looks similar to Dong Mingzhu's 200 sweater! Is it worth more than 100 million yuan and still save so much? You can never see the strength of the Cantonese people! ”
It has to be Tencent, a festive sweater brings the topic traffic.
Ancient teaWhat's more, he contracted a whole Hangzhou Amusement Park to hold a national style theme annual meeting, and also danced the third subject.
Source: Xiaohongshu netizens.
Luckinis also amazing, with a full screen of Klein Blue atmosphere, this large row is not like 9 at allWhat 9 looks like.
Source: Xiaohongshu netizens.
I have to say,The annual meeting has become a marketing treasure for large companies and large factories, some people have opened the Spring Festival Gala and some have opened the village evening, everyone takes the opportunity to show the company's benefits, and also take the opportunity to show off the corporate culture.
Of course, the most important thing is that if you can go on a hot search through the out-of-the-circle program, you can save a lot of publicity costs for the company, and if you can bring the goods, it will be a big score, which is not much better than a serious speech.
However, when fighting for creativity, everyone must also grasp the marketing scale, otherwise the marketing of the annual meeting will become a crisis public relations in seconds.
After all, the annual meeting is also a highlight moment to convey the humanistic care of the enterprise, even if the year-end bonus and benefits are not in place, do not use employees as tools.
After reading some of the brand's annual meetings this year, some can only be said to be difficult to evaluate. Some of them will live a little more, I really love to watch it!