In the current catering market, Shu Shihuo Tongbao hot pot has successfully broken through the situation with its unique market positioning and innovative model, deeply excavating and meeting the needs of young consumer groups for food experience and social scenes. As a brand that combines the two popular categories of hot pot and barbecue, Shu Shihuo Tongbao Hot Pot has quickly emerged in the highly competitive catering industry with its complex format of hot pot + barbecue and creative culture of fortune.
With the growth of consumers' demand for diversified and personalized catering, the emerging field of shabu-shabu hot pot is gradually expanding its market share. Shu Shihuo Tongbao Hot Pot keenly captures this trend, and through the complementary characteristics of hot pot and barbecue in the off-peak season, consumers have more choices in the same store, thus realizing a win-win business model of one store and effectively absorbing a wider range of consumer groups.
Shu Shihuo Tongbao hot pot not only deeply integrates the characteristics of hot pot and barbecue in products, provides a variety of flavors and ingredient choices, but also makes great efforts in the dining experience. The exclusive design of the "Shu Food Tongbao Pot" symbolizes the treasure of fortune with a copper coin baking plate, and the hot pot fountain symbolizes the rolling of wealth, which transforms the simple dining process into a "fortune" experience full of rituals, which is deeply loved by young consumers.
In the face of the current economic downward pressure and depressed mood of the C-end consumer market, Shu Shihuo Tongbao Hot Pot starts from the brand culture level, actively creates a hopeful and positive atmosphere, and skillfully combines food and good wishes through all-round implantation of the culture of getting rich, creating a "rich house" integrating catering, entertainment and socialization. Whether it's a gathering of friends, a family dinner or a business dinner, you will find a unique atmosphere and a rich interactive experience here.
The fountain hot pot design of Shu Shihuo Tongbao hot pot subverts the traditional hot pot eating method, which not only maintains the healthy circulation of soup and locks in food nutrition, but also gives customers a new fashionable and healthy eating concept, which further enhances the market competitiveness of the brand. At the same time, focusing on the fortune culture of "Tongbao Hot Pot", Shu Shihuo Tongbao Hot Pot has fully implanted unique elements in dishes and services, such as exclusive fortune dishes such as "Tongbao Family Portrait", as well as pot-opening and fortune services, bringing consumers a unique dining experience.
As the star brand of Chengdu Dingweifeng Catering Management, Shu Shihuo Tongbao Hot Pot adheres to the spirit of ingenuity, adheres to quality first, and is committed to building a high-quality catering brand with Chinese characteristics. Based on characteristic management, the company constantly pursues the values of innovation, sincerity and responsibility, bravely acts as a pioneer in the industry, and strives to create a model of catering chain brands in China and even in the world.
With its precise market positioning, unique business integration, creative brand culture and high-quality service experience, Shu Shihuo Tongbao hot pot has successfully opened up a differentiated development path in the shabu-shabu hot pot market, which not only leads the new wave of the industry, but also provides consumers with a refreshing food enjoyment and social space.