She has sent the clothes to the company's after-sales service department, and the reply she received is not a quality problem, but caused by her improper cleaning. ”
Recently, a netizen in Shandong released **I spent more than 2,000 yuan in the physical store to buy a Bosideng goose down jacket, and after washing it once, I found that the down in the clothes was broken. The incident sparked heated discussions on the Internet.
Bosideng: It's not an after-sales issue
The ** posted by the netizen shows that there is a note on the down jacket, which states that "the whole body is artificially washed down". The down jacket is labeled "Bosideng", and someone takes a tool to disassemble it and pinch out the flocculent and powdery filling from the clothes.
The netizen said that he bought it in a physical store, washed it once, and found that there was no down, and replied to the customer service that it was not a quality problem, but a man-made wash, and the clothes were returned. "We went to the velvet shop and opened it to see that it was powdered and broken. ”
On January 8, the official after-sales service of Bosideng was called, and the staff said that they would register for feedback. Up to now, no reply has been received.
On the afternoon of January 8, ** contacted the Bosideng Shunshi Pedestrian Street store, and a staff member said that the woman had come to the store with a down jacket to defend her rights. "She said she bought it from our store, but she couldn't get a receipt. And this is a model from several years ago, and we haven't sold this one in our store for two years. And this one was discounted at the time, not that expensive. ”
The staff member saidShe has sent the clothes to the company's after-sales service department, and the reply she received is not a quality problem, but caused by her improper cleaning. If she thinks it's a quality problem, she can identify it. ”
It was once revealed that "there is no down, only cloth".
According to China Business Daily, in 2020, Ms. Wang from Hebei Province spent thousands of yuan to buy a Bosideng down jacket, but due to the epidemic situation, she has not worn this down jacket. Until the winter of 2021,When Ms. Wang went out wearing this down jacket, she felt a chill on her back and found that the back of the down jacket was not filled, only two layers of cloth. So she contacted Bosideng's official customer service, and the customer service said that the down jacket had exceeded the warranty period and could not be processed even if she paid.
According to the brand's official website, the quality problem goods will be repaired free of charge within 1 year from the date of purchaseGoods beyond the warranty period: The goods will be repaired at discretion if the warranty period exceeds 1 year from the date of purchase, and will not be sold after 2 years.
In this regard, on March 17, 2022, ** called Bosideng, which said: "The non-human quality problems of the purchased goods will be repaired within one year, and the corresponding accessories can be repaired for the clothing maintenance department that is more than one year old." At present, the matter is still being verified, and it will be properly dealt with as soon as possible after verification. ”
After Ms. Wang contacted customer service many times without success, she complained to the 12315 platform, and the official reply was even more puzzling. Officially,Due to the different personal cold resistance, it is recommended to increase or decrease the inner clothing according to the personal physical situation, because the product exceeds the return time and has been worn and used, the return appeal is not supported. As for the question of the cold resistance of -30, he replied that this sentence means that the fabric of the product can be kept intact in the environment of -30, rather than the human body wearing it in -30.
On March 21, ** called Bosideng again about the matter, and it said: "A special team has been set up to investigate the matter, and it has finally been resolved privately." ”
Nearly half of the goods are priced at more than 1,800 yuan
According to another combing, in 2017, the average price of Bosideng down jacket tags was 1,000-1,100 yuan, and by 2021, it has risen to 1,800 yuan, an increase of 63%-80% in four years. In fiscal year 2022, the proportion of down jacket products priced at more than 1,800 yuan online under the Bosideng brand has reached 469%。
In December 2023, Bosideng announced its interim results for the fiscal year 2023 ended September 30, 2023. During the reporting period, Bosideng's operating income increased by 20% year-on-year9% to 74700 million yuan, operating profit increased steadily by 30% year-on-year2% to 12300 million yuan, net profit attributable to the parent increased by 25% year-on-year1% to 9200 million yuan. The Group's revenue and net profit have reached record highs for the same period for six consecutive years.
At the earnings briefing after the release of the earnings report, Bosideng executives saidBosideng's down jacket category, which originally had an average price of less than 1,000 yuan, has been increased to 1,700-1,800 yuan。According to the plan, the main price of Bosideng will reach more than 2,000 yuan in 2024. In the future, Bosideng will continue to increase the size of mid-to-high-end products with more than 3,000 yuan. In a word, Bosideng will get more and more expensive. For consumers with a purchasing power of less than 2,000 yuan, Bosideng recommends purchasing its sub-brand Xuezhongfei.
* Xiaoxiang Morning News, Qilu One Point, National Business Daily, China Business Daily.
Editor: Xin Jiayi, Editor-in-charge: Li Gengguang, Reviewer: Sun Shijian.
Executive Producer: Yuan Changqiao.
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