In the past, Samsung's mobile phone, along with Motorola and Nokia, was once regarded as a representative of high-end mobile phones, and it was popular all over China. Even after the rise of Apple, those two almost disappeared, and Samsung still dominated the list for a long time.
But then Xiao Han Han had a holiday with us, Samsung as a large "central enterprise" and arrogant and rude, a series of battery ** and differential treatment of Chinese consumers incidents, so that its position in China plummeted, sales were only a fraction of the original, the company's net profit fell by 90%. You know, Samsung's sales in other countries and regions are still good, not as global as Motorola and Nokia. Therefore, it is purely the result of one's own demons.
But in fact, the main reason behind it is that the quality of our domestic brand has come up, and the Samsung brand no longer has a cost-effective advantage, or it is easy to replace.
The brand corresponding to Samsung is Apple, although its profitability is still strong, and its sales in China are still considerable, but in terms of cost performance, it no longer has special advantages, and our domestic high-end brands are also completely not lost in terms of performance, function, and quality, and even have achieved transcendence.
So why didn't Apple fall like Samsung? Now the business dealings with the beautiful country are very delicate, and it is not yet possible to pull down the face and say byebye, therefore, Apple's Chinese market is still relatively stable. However, as we gradually solve the problem of stuck necks and our own economy enters a benign state, I believe that Apple will end up like Samsung, being driven out of the Chinese market by consumers.