** Radio and Television Station's "2024 Spring Festival Gala" presents a Chinese New Year's Eve "cultural feast" full of heart and warmth to audiences at home and abroad with ingenious song and dance creation, heart-warming and sincere program performances, and visual presentation full of a sense of science and technology and a sense of the times. As of 2 o'clock on February 10, the total number of people in the Spring Festival Gala reached 14.2 billion, an increase of 29% over last year, of which the number of young users aged 15-44 accounted for 5159%。The number of viewers and the number of people disseminated set a new record.
watched the Spring Festival Gala on full screen, and the number of real-time live broadcast viewers and broadcasters on the new domestic terminal set a new record. As of 8 o'clock on February 10, the number of new ** live broadcast users of the Spring Festival Gala reached 79.5 billion people, and the number of live broadcasts on the new ** end is 168.9 billion, an increase of 15 percent over last year13%。"Vertical screen to watch the Spring Festival Gala" live broadcast** volume 42.3 billion, an increase of 48 from last year14%, a new high for 3 consecutive years. Spring Festival Gala related**on-demand** volume 436.3 billion, an increase of 1819%。The total number of interactions in the Spring Festival Gala cooperation projects reached 5532.1 billion times.
On the TV side, the total share of live broadcast viewership in the national TV market reached 7561%。Among them, the total viewership share of the main station's broadcast channel is 4606%, a new high in the past 9 years; The general channel (CCTV-1) has a rating share of 3084%, a new high in the past 11 years.
The topic of the Spring Festival Gala continues to dominate the list, and the whole network has received rave reviews. The number of social ** topics discussed is 2677.7 billion, an increase of 49 percent over last year76%。1072 topics related to the Spring Festival Gala took turns to occupy the hot search list of various platforms, and 50 topics topped the hot list. Netizens at home and abroad have left messages affirming: "It's really a full ** joy, the Spring Festival Gala let me see the feelings of home and country, and see the national peace and security" "The dazzling fireworks in Changsha, Hunan, the prosperous scene in Xi'an, Shaanxi, the scene of harmony and harmony of many ethnic groups in Kashgar, Xinjiang, and the joy of the northeast are red, let us see the joy and hope of the Chinese" "The military songs of the people's children and soldiers are very burning and bloody" "Koi is so agile and beautiful that it shocks the soul" "Chinese culture, broad and profound, after watching "Fighting for Spring" and "Wing Chun", Hualiu is the top stream" " The traditional pattern clothing show shows Chinese aesthetics, I like it so much" "The high-quality Spring Festival Gala program will really arouse the homesickness of overseas travelers".
*: CCTV news client).
Editor: Zhang Jing].
*: CCTV news client).