Kweichow Moutai (600519SH) rose by 20% of the ex-factory price of Feitian three months later, Wuliangye (000858SZ) will also increase the ex-factory price of the eighth generation of large single products by 50 yuan.
On January 30, the Red Star Capital Bureau learned from a number of Wuliangye distributors that the ex-factory price of Wuliangye's eighth-generation Puwu has been raised from the current 969 yuan bottles to 1019 yuan bottles, and the ex-factory price has exceeded 1,000 yuan, which will be implemented from February 5.
A Wuliangye distributor in central China told the Red Star Capital Bureau that although the adjustment does not involve the suggested retail price, it still maintains 1,499 yuan bottles. But the ** he shipped will definitely rise with the ex-factory price, "otherwise the profit of the 50 will be thin again", but he said that the specific price increase of the shipment price depends on the market situation.
Wuliangye confirmed to the Red Star Capital Bureau that while the ex-factory price of Puwu increased by 50 yuan, the amount of the product should also be reduced by 20%.
Since Kweichow Moutai raised the ex-factory price of its core product Feitian by 20% to 1,163 yuan bottles from November 1, 2023, the liquor industry has discussed whether other leading liquor companies will keep up.
On December 18, 2023, at the Wuliangye Distributor Conference, Zeng Congqin, Secretary of the Party Committee and Chairman of Wuliangye Group, said that in 2024, Wuliangye will take the opportunity to appropriately adjust the ex-factory price of the eighth generation of Wuliangye, and at the same time appropriately reduce the amount of delivery.
According to Wuliangye's 2023 semi-annual report, Wuliangye's products, which are mainly based on the eighth-generation Puwu with this price increase, account for more than 83% of the company's liquor product revenue.
Red Star News reporter Cheng Luyang.
Edited by Yang Cheng.
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