When it comes to the cross-border e-commerce market, the first thing that comes to everyone's mind is definitely the European and American markets, and I think that only the United States has money, then I can only say that you are out, after several years of rapid development, although Europe and the United States are the main markets in the hearts of cross-border e-commerce sellers, today, let's talk about a very potential emerging market-Mexico
Mexico's cross-border market is in the ascendant
Customs data shows that in the first nine months of 2023, China's exports to Mexico reached 7496525$960,000, a year-on-year increase of 45%。
In the past few years, the value of our exports to Mexico has been presentLast**This makes many sellers begin to focus on this near-American country.
The market development trend is improving
Economic situation: Mexico is one of the richest countries in Latin America, with a total GDP of 181 trillion US dollars, a year-on-year increase of 2721%, GDP per capita is estimated at 1$380,000, year-on-yearAn increase of 20%.The economic growth rate is still very impressive.
Demographics: The total population of Mexico is about 12.8 billion, more than 50% of whom are under the age of 30. The demographic structure is comparativeYoungThe consumption potential is very considerable, and it can even be said to be the consumer group structure that e-commerce people dream of.
Internet penetration: Internet penetration in Mexico is around 808% or so, of which,The penetration rate of e-commerce users is as high as 48%., this proportion is still quite high.
This shows that the importance and penetration of e-commerce in the Mexican retail market is self-evident.
Mexico becomes a cross-border merchant
A springboard for entering the European and American markets
Someone once said: "If you want to succeed in the North American market, you must pay attention to Mexico, because Mexico is 2A springboard to the $23 trillion American e-commerce market. ”
Geographical advantage: Mexico is located in North America, close to the United States, and close to Europe. This makes Mexico a link between the United States and EuropeBridgesIt can provide convenient logistics and first-class chain conditions for entering the European and American markets.
Cultural and market similarities: There are certain similarities between Mexico and the United States in terms of culture, language, and consumption habits. This advantage can be fully leveraged for market testing and product adaptation in the Mexican market.
Low barriers to market entry: Compared to the U.S. and European markets, the Mexican market is relatively less competitive and has a relatively low barrier to entry. By establishing brand awareness and market share in the Mexican market, we can accumulate experience and capital for entering the European and American markets in the future.
Independent stations are becoming a blue ocean in Mexico
A more navigable boat
The Mexican e-commerce market already existsSeveral big players, like Mercado Libre, Amazon, Walmart, Liverpool....
This makes it difficult for overseas sellers to enter the Middle East market on their own.
And Mexican consumers are generally rightBrandsThere are strong cognitions and preferences. Once they have a good impression of a brand, they will tend to get the brand's products in a faster and more convenient way during the shopping process, and are not willing to spend time searching on public e-commerce platforms.
ExactlyIndependent stationIt is the best tool for sellers to build brands, such as brand promotion, pricing strategies, marketing activities, etcTailor-made, not only to meet the brand needs of consumers, but also to provide sellers with more operational flexibility, lower barriers to entry, and competitive advantage.
Moreover, Mexico's e-commerce market has not yet fully established barriers, the structure has not been stabilized, and the number of independent stations is not largeThere will be a great opportunity to cut in with an independent station
So, the Mexican market is nothing lessThe cradle of independent station ambitions
It seems that the Mexican market has great opportunities for cross-border merchants, but it will definitely face various challenges, such as import customs clearance, strict inspection, cumbersome industrial certification, long cargo turnover and distribution cycle, and expensive freight. However, opportunities always coexist with challenges, and if you want to seize the opportunity and ride the wind, you must face the pressure brought by the headwind.
Are you ready for the attack on the Mexican e-commerce market in 2024?
Adlink has rich experience in the Mexican market, and has done independent stations and overseas marketing projects in Mexico for many overseas brands, if you are interested, you can contact us! 】