ford
bronco
The Ford Flame Horse, in fact, is already a model that is not too unfamiliar. In recent years, it has appeared at several auto shows, or it is brightly colored, or wild and open, but it is not released in the domestic version. Some people say that good things are grinding, but this time it's 2024. In the cold winter of the wax moon, when the snow has not melted, the domestic version of the Ford Lie Horse finally appeared in front of several editors-in-chief in a complete evolutionary form. Looking at the long-lost smiles on their faces, the group swiped the screen "Buy, buy, buy!" This fierce horse will take the old ones with them when the spring flowers are blooming, and rush to the field of infinite yearning.
Deputy General Manager of the Automotive Division of Grace Magazine.
Liu Hongcang
Almost everyone has a heart that yearns for nature and devotes themselves to the outdoors, but due to various work and life ties and responsibilities, it is impossible to achieve such a lifestyle. Of course, such a life is also indispensable for a fun and all-round car - such as the Ford Flame Horse - with it, you can better explore and play.
The first generation of Liema was launched as early as 1966, and it has been almost 60 years since then, during which time it has gone through six generations of models and led the trend of SUVs. The latest sixth-generation has arrived in China, where it is locally produced by JMC Ford and will be available soon. Just a few days ago, we had the opportunity to experience the car in Beijing statically.
What attracted me the most about the Ford Spirit's attitude to "play": all doors can be removed, the roof can be removed, and the whole car can be flushed. In other words, before you go to play in the sand or mud, you can wrap yourself from head to toe, remove all the doors and roofs, and you can harness the fierce horse to become one with nature. And after you return from the crossing, no matter how dirty the car, the floor of the car will be washed with a water gun, and you will immediately look new, bathe, change into a suit, and you can return to the city again.
From the sketch stage, the Lema was modular, and all the body panels and modifications you can think of, from the roof and door fenders to the bumper tire wading hoses, can be replaced or modified. This allows the horse to transform at any time, anywhere, and at will, not only adjusting its performance according to changes in the environment, but also changing its "outfit" according to preferences, and each horse is unique.
Of course, the original model is not a blank slate, and our static experience has two versions with distinct personalities, which I call the "landscape combination". The mountain, which is the version of the Burning Horse Wasteland, the contour lines that we can often see on military maps are engraved on the inside of the car, and this is the "pattern" of the mountain, plus the black high-highlight grille and silver wheels, majestic and heroic. The water, a version of the Everglades of the Burning Horse, imprints the lines of the water flow into the car, as well as different water level scales on the fenders, with the third level specially named "Sasguatch" to highlight its wading ability of more than 900 mm.
The strongest thing about the horse is its off-road ability, with three locks, a disjointable anti-roll bar, a 45-degree approach angle, and a go.a.t.The all-terrain intelligent management system is the industry's leading equipment, coupled with the intelligent driving assistance and interconnection system deeply customized for the Chinese market, it can be said that the Liema is an all-round car, and it is difficult to find out where it can't go.
Whether off-road or modified, up the mountain or down to the sea, its ultimate goal is freedom, which is also the essence of the Ford Horse as a fierce horse. To go to the farthest places, see the coolest scenery, and live the most sassy life, a Ford Flame Horse is indispensable.
Style Car Review" Producer.
Cui Jun
Nowadays, with an increasing proportion of the new energy vehicle market, people have a new definition of travel, but in the more vertical off-road vehicle market, new energy vehicles are also constantly exploring, striving to get a share of the traditional off-road vehicle.
New energy off-road vehicles do have certain technical advantages, such as environmental protection, and electric drive technology can also provide strong horsepower and torque, to achieve better acceleration performance and off-road escape ability, and electrification also makes these models have a better level of electronic control technology. However, this kind of off-road vehicle does have shortcomings that cannot be ignored for cross-border scenarios, such as battery life, although there are many models in the Chinese market that use plug-in or strong hybrid technology, with a total mileage of more than 1000 kilometers, but this kind of car still needs to be improved in the state of high-speed power loss, and the most important thing is that for off-road scenarios, the extreme use of batteries and off-road enhanced protection have put forward higher requirements. In addition, when the off-road is out of trouble, the motor is in a high-output state for a long time, and the durability has yet to be tested, and the instantaneous attenuation when the motor is overheated will also cause certain dangers to the extreme off-road.
Ford's launch of the domestic hard-core off-road vehicle Liema in the Chinese market can be seen as the brand's positive response to market trends and consumer needs. The Ford Spirits have a clear market positioning, and it's a hardcore off-road vehicle with a storied history. As consumer enthusiasm for off-road vehicles increases, especially in the context of the growing popularity of new energy vehicles, Ford's move may be to meet the needs of consumers who want both new energy and environmental characteristics and are unwilling to give up off-road performance.
Liema emphasizes extreme off-road ability, equipped with a high-torque 23T fuel powered, rear axle 4Professional equipment such as 7 final transmission ratio, 35-inch off-road mud tires, nitrogen shock absorbers, etc., all focus on improving the vehicle's off-road performance. This performance-focused approach may appeal to professional users who value off-road performance.
The launch of self-owned brand hard-core off-road vehicles in the Chinese market has changed the market pattern and brought a great impact on the market. Ford may hope to occupy a place in the competition by localizing the horse, and at the same time expand more consumer groups with the strategy of "breaking the circle". In the process of promoting the localization of Liema, Ford Zongheng has shown long-term thinking by reshaping the Ford Zongheng system, taking into account the relationship between users returning to the store to enjoy services and dealer profits. This shows the importance that Ford places on brand building and customer relationship building.
In general, the launch of Ford's domestic hard-core off-road vehicle Liema is a supplement to the existing market demand and a prediction of future market trends. Considering the popularity of new energy vehicles and consumers' pursuit of off-road vehicle performance, Ford's move is expected to bring new growth points to the brand and may have a certain impact on the domestic off-road vehicle market.
Kick the Car Gang" host and producer.
Xia Dong
As a person who loves cars, I have an original desire to own those models with professional standards. This is probably also "the normal feeling of men" - love all kinds of professional machinery. Mechanical watches, mechanical cameras, hot and cold weapons, and of course, off-road vehicles and sports cars, pure kind. Off-road vehicles among other things. The main thing is a tough. It can go, does not rely on "infrastructure", and is always full of desire to conquer those places where there is "no way out". The point is, it's not too expensive, it's easy to obtain, and it can be used as a toy as well as a practical means of transportation.
And the reason why I have not been an off-road vehicle owner so far is entirely because of tariff barriers. Because the ultimate taxpayer of import taxes is the buyer, not the seller. This is equivalent to paying a fine for the consumption of imported cars for oneself. I really don't have the will and the financial strength to do so. But pure off-road vehicles have always been imported.
When I first heard the news of the domestic production of Ford Spirit, I was both happy and couldn't believe it. Until it appears in front of it for the real thing. Now I think that in terms of cars, it is the closest I can get to my dream.
Producer and editorial director of Famous Car Chronicles.
Zhang Liwei
For lovers of off-road vehicles, the domestic production of Ford Lie Horse is definitely a happy news. Many times you will find that off-road enthusiasts will own many cars of the same type at the same time, so the Ford Stronghorse must be a big toy that has been lying in the shopping cart for a long time and will soon be realized.
The first time I saw the Ford Horse, I couldn't walk on the road, and I didn't know anything about off-roading. The domestically produced Liema is a perfect and authentic introduction to the American Everglades and Badlands versions. The manufacturer's front installation is well matched with the original factory data and the strength test of the vehicle, and it has been improved and tuned for the Chinese market. The most important point is that it complies with China's road traffic law, and it is time to say goodbye to illegal modifications.
My favorite version is the Everglades, with a raised suspension system with 35-inch MT tires, a stout high-mounted air intake and a luggage rack, which has everything I need to use a car, which can also meet the needs of 99% of off-road enthusiasts.
If anything's short of a dirt bike list? That's the official listing.
Investor of Haichuan Car and Roadside Parking.
Song Haitao
In 2024, the hottest car in the off-road circle should be none other than the Ford Liema. This real hard-core off-road vehicle, with its strong and uninhibited, to the current domestic popular pseudo-off-road culture head-on, not the shape of the top box is called hard, nor is there an electronic four-wheel drive system called off-road vehicle, the real hard-core off-road, has to be the bones of the strong blood, from the inside to the outside of all aspects (including but not limited to styling, engine, transmission system, four-wheel drive system, chassis structural parts, electronic systems, suspension and tuning, etc.) are born for off-road, so, It can be called: pure-blooded hardcore.
Ford Fierce Horse, is this pure-blooded hardcore, and it is the purest kind, it seems to be purer than the Jeep Wrangler, don't believe it, you just look at the sales situation of this car in the United States, the popularity and sales of steady pressure Wrangler. Of course, in China, there is no comparison between the two, one is imported, one is domestic, and it will naturally be distinguished, but, it is not that there is no opponent in the country, or rather, there is an "opponent" who is similar to the **, yes, it is the guy with the bull's head mark, as for the others, it is completely out of the law, but any hesitation is a blasphemy against the horse.
As the owner of three hard-core off-road vehicles, the Liema can indeed whet my appetite, especially the domestic top version - the Everglades Edition, which is an off-road oriented modified car with the original guarantee, HOSS 20 suspension + Bilstein three-stage nitrogen damping, anti-roll bar disconnect function, heavy-duty DANA44 rear axle +47 rear axle speed ratio, Dana front and rear electronically controlled mechanical differential lock, EMOD intelligent full-time four-wheel drive system, and with 35-inch large pattern mud tires, the strength of this chassis, will make Lu Xun and big G cry and say "I won't play with you", basically with the swamp version, you can smooth 99% of the domestic off-road conditions.
What's this good Han Slope, that Luohan Slope, driving the Burning Horse Everglades version, you just have to step on the accelerator. Therefore, if you want to play off-road, and don't want to bother to change the car yourself, just buy a strong horse, and it also has the original warranty, so that you can have a down-to-earth car, you say that it is not annoying.
A fiery horse that inspires editors-in-chief eager to go outdoors. And an authentic Ford Fierce Horse, it is Ford's courage in the face of the Chinese market and its uninhibited heart for the Fierce Horse. In the wild, the deeply customized intelligent configuration allows the Lie Horse to calmly cope with any road conditions, better understand off-road, and better understand your daily life. It is not the "poor jeep" that has not climbed mountains or crossed rivers in the city. When it comes to the field, relying on the strong off-road configuration, the fierce horse will not panic and hurry. The mission of Forte Lie Ma is to "open the door to outdoor exploration for all mankind", and this door has finally been completely opened in China.
Ford Horse