Polar Rabbit admitted! The scolding of netizens caused users to refuse to accept express delivery, and the anger of netizens continued unabated
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The arrogance of the Polar Rabbit Express causes outrage.
One sentence"There is no shortage of resources for polar rabbits"This angered a large number of users, leading them to boycott the courier service. Some users said they would stop using J&T Express, and some even emphasized rejecting express delivery on banknotes. The company's share price** has caused serious losses to the company. Although J&T Express reacted and called the police to deal with it, netizens did not relax and continued to express their dissatisfaction and boycott.
Expansion: Bunny Express has a good reputation and high reputation in the past, but this time"Bunnies don't lack resources"However, it has lost the trust of many users. Users choose express companies more to value the service attitude and behavior, a careless mantra is enough to cause public anger, which shows the high expectations of the public for the company. Not only did the company lose the favor of users, but it also cast a heavy shadow on the company overnight. This incident is not only a battle of words, but also a contest of company image and brand value. Under the guidance of **, J&T Express has to bear heavy pressure and punishment, and only timely response and correction can restore users' confidence in its brand.
The user is highly resistant.
In the face of J&T Express's inappropriate remarks, many netizens showed a strong resistance to the express company. They not only refused to accept J&T Express, but also expressed their dissatisfaction and ** in various ways, such as leaving a message to the company that refused to accept J&T Express, etc. This kind of behavior is undoubtedly worse for J&T Express, so it is difficult to restore its credibility in the minds of users.
Expansion: The cohesion of user power is huge, because the formation of a collective resistance will be a catastrophic blow to the enterprise. Because of an inadvertent word, J&T Express has aroused the disgust and boycott of countless netizens, and the sound of these boycotts is like a thunderclap, resounding throughout the Internet. The user's actions in the virtual space are like an invisible hand, which touches the nerves of the enterprise, and the enterprise can no longer underestimate the power of the user. The user's independent thinking and collective action are surprisingly influential, and the user is no longer a passive recipient, but a party with the right to speak and choose. The outbreak of the J&T email incident, while giving enterprises a wake-up call, also reminds enterprises to put users first, reputation first, words and deeds first, and be cautious, so as not to cause a backlash.
The response to the Polar Rabbit Express was mediocre.
In the face of the resistance and doubts of netizens, J&T Express's response seemed to be a little passive and slow. After the company responded to the rumors, a large number of netizens continued to express their dissatisfaction, believing that the company's attitude was not sincere enough. In response to the crisis, J&T Express should be more decisive and proactive, stand up and explain in a timely manner, and take practical measures to change users' perceptions and restore the company's image.
Amplification: Corporate response to the crisis is not only a war of words, but also a test of public relations. J&T Express's handling method is not ideal, and its attitude appears to be passive and slow, failing to calm down in time and effectively respond to user concerns. Entrepreneurs must always maintain a high sense of crisis, respond to users' questions and criticisms in a timely manner, and actively take measures to alleviate the crisis. In today's era of information, every move of the enterprise will be amplified and interpreted, and enterprises must be cautious if they want to maintain their corporate image and brand reputation at all times. Only by facing the crisis with sincerity and a positive attitude can companies turn the tide and regain the trust of users and the public.
It can be seen that the relationship between the words and deeds of enterprises, the cohesion of user power and the importance of corporate public relations crisis management. In the face of the crisis, enterprises must maintain a high degree of vigilance and sensitivity, and always pay attention to the needs and feedback of users, in order to establish a more positive and healthy corporate image. The power of ** is huge, and enterprises must be more cautious about users in order to promote the sustainable development of enterprises and the long-term development of brands.
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