The domestic mobile phone market in 2023 is relatively sluggish, and according to statistics from a number of authoritative institutions, the total annual shipments are only 2700 million, a new low in nearly a decade. However, in this context, there are still many brands that have achieved eye-catching results. For example, Apple, data from Canalys shows that in 2023, Apple will top the domestic market with a market share of 19%, and OPPO will also win the third place in terms of market share. 
And according to a report by Wall Street Insight, with the hot sales of Find N3 Flip, OPPO also won the first place in the market share of small folds in 2023; At the same time, with the help of the RENO series, it has won the first place in the mid-to-high-end market share of 400-600 US dollars, and its performance is very good. 
In the case of the overall market is relatively sluggish, OPPO still has achieved excellent results, and the main reason is that the core technology is hard enough, so that the experience of the product has been improving, so as to attract consumers. Take OPPO as an example, according to statistics, as of December 31, 2023, OPPO has more than 98,000 global patent applications and more than 54,000 global authorizations, ranking 6th in the world in terms of the number of patents for two consecutive years. 
What's even more rare is that many of OPPO's patents are also used in products, which greatly improves the user experience. For example, OPPO Find N3 Flip, this model is the industry's first small fold equipped with super light and shadow triple camera, especially the addition of 32 million pixels 2X professional portrait lens, combined with OPPO super light and shadow image engine, you can shoot a portrait blockbuster with light and dark and a strong sense of three-dimensionality, which is popular with female users. 
OPPO Find N3 Flip**) In addition, the Find N3 Flip comes with a 326Inch large secondary screen,This screen can not only preview information,It is also adapted to WeChat、Weibo、Douyin、Xiaohongshu and other mainstream applications,Users can take pictures through it、Chat WeChat、Brush Weibo、Brush Douyin,And its interactive logic is no different from the inner screen,White users can also quickly grasp it。 
OPPO Find N3 Flip Large Outer Screen) In addition to the folding screen, OPPO also launched the annual flagship Find X7 series not long ago. The biggest highlight of this model is concentrated in the image part, such as the Find X7 Ultra rear camera combination of dual periscope and four main cameras, including two periscope telephoto lenses, plus OPPO's new generation of super light and shadow image engine, whether it is shooting people or objects, the imaging effect is first-class in the industry, meeting the daily shooting needs of users. 
find x7 ultra）
Find X7 Ultra portrait sample) Not only that, the OPPO Find X7 series is also the industry's first mobile phone to use a large model with 7 billion parameters on the device side, and at the same time, it has added practical AI functions such as OPPO AI elimination, OPPO AI call summary, and the new "Xiaobu Assistant". Take OPPO AI elimination as an example, its biggest role is to save waste films. If you find that extra people or clutter suddenly appear in the background when taking a photo, you can use the OPPO AI elimination function to "eliminate" them, and the effect is comparable to that of PS. 
Find X7 series AI elimination) Overall, with their excellent innovation capabilities, the three major brands of Apple, Huawei, and OPPO have achieved impressive results in 2023. Especially OPPO, Find N3 Flip, Find X7 series and other models have been recognized by consumers for their excellent imaging strength and a number of practical functions, all of which are closely related to OPPO's emphasis on patents and technology research and development over the years. It can be seen that in the increasingly competitive mobile phone industry, only innovation can bring core competitiveness and ultimately ensure product experience.