Recently, Lotu Technology announced the sales data of tablets in the Chinese market in 2023. According to the data, the sales of tablets for the whole year last year were 28.18 million units, a year-on-year increase of 18%。Among them, the sales proportion of the online market (excluding Douyin, Kuaishou and Pinduoduo) is 433%, that is to say, more than half of the users buy tablets or go to the offline market. 
Specific to the mobile phone manufacturer level, Apple with 37The market share of 3% ranked first, ahead of the second-place Huawei (15.).1%), and its sales increased by 5%. It can be seen that although the iPad is expensive, it is still the first choice of many consumers. The third place is Xiaomi, with a share of only 95%, but up 362%, which is the fastest growth among the top five manufacturers. Clause.
The fourth and fifth places are Glory and Lenovo, of which the latter is limited to 345%。
In other data, more than ninety percent of these tablets on sale still use LCD screens, and only a small number use OLED screens. And most of the tablets are 10-12 inches, accounting for 75%, followed by 12-14 inches, it can be seen that consumers still like large screens when buying tablets, and small screen tablets are becoming more and more unpopular. In addition, more than 9 percent of tablets have screen resolution of more than 2K, and two-thirds of them have a resolution of 2K. 
In terms of battery life and memory, among the tablets sold in 2023, the proportion of products with a battery capacity of more than 1000mAh is 73 percent, four percentage points more than last year. At the same time, the proportion of tablets with a starting configuration of 8+256GB has reached 183%。This also proves that on tablets, large screens, large memory, and long battery life are a trend. Finally, Lotu Technology also carried out ** on tablet sales in 2024, indicating that omni-channel sales will increase by another 64%。