In recent years, new energy MPVs have become more and more popular among consumers, and many car companies, including BYD, GAC, and Great Wall, have begun to lay out and occupy a place.
On January 31, the JAC Ruifeng RF8 Zhiling Edition was officially launched, and the new car is positioned as a new Guochao intelligent electric hybrid MPV, with an official price range of 16990,000-23990,000 yuan. At the same time, the JAC Ruifeng RF8 Hongmeng Edition launched pre-sales, and a total of 2 models were launched, with pre-sales** of 20 respectively990,000 yuan and 25990,000 yuan.
As a blockbuster product of JAC Refine in the field of new energy, Refine RF8 has opened a new stage for JAC Refine with Huawei's intelligent cockpit, 3DHT, and six scenario cockpit modes, and also opened up a new situation in the hybrid MPV market.
Mid-to-high-end hybrid MPVs have become a new consumption hotspot
The MPV market has always been an important segment of the domestic automobile market, and with the upgrading of consumption and the diversification of family needs, MPV models have also shifted from a single business use to the household market. The data shows that with the blessing of new energy, the MPV market continues to improve, and in 2021, the penetration rate of new energy in the MPV market is only 41%, and now, in just two years, that number has exceeded 20%.
It is worth noting that under the trend of consumption upgrading, the low-end MPV market continues to shrink, and the proportion of sales of mid-to-high-end MPV models above 200,000 yuan continues to increase. Among them, hybrid MPV models have become the fastest growing segment. According to the data, hybrid MPVs have accounted for 22With a market share of 3%, it is still maintaining a rapid growth trend. With the trend of increasing penetration, hybrid MPVs have become a new blue ocean market.
Compared with traditional fuel MPVs, hybrid MPVs are favored by users mainly because hybrid vehicles have no range anxiety, and have the advantages of intelligence and low driving cost, which is a more suitable technical route at present.
Specifically, first of all, the power performance is strong. Hybrid MPVs can give full play to the synergy of the engine and electric motor, and can provide stronger and smoother power delivery under low fuel consumption, bringing a better driving experience.
Second, the cruising range is sufficient. The hybrid MPV can meet the needs of daily urban commuting and short-distance travel in pure electric mode, and can switch to hybrid mode or extended range mode during long-distance travel, without worrying about charging difficulties and range anxiety.
Third, it is more economical. Hybrid MPVs can not only achieve low fuel consumption, but also enjoy preferential policies such as purchase tax exemptions when purchasing a car, making them more economically competitive.
It is the insight that the hybrid MPV can meet the multiple needs of family users in terms of power, energy consumption, battery life, etc., and has higher cost performance and market potential, and the birth of JAC Refine RF8 can be said to be timely.
The muse architecture is fully empowered
In the promising new energy MPV market, BYD, GAC, Great Wall, etc. can be described as pioneers, and their products such as Denza D9, Trumpchi E9, and Wei brand Gaoshan have a good reputation. In the face of a number of pioneers, JAC Ruifeng, which is backed by JAC Group, is also full of confidence.
As a comprehensive state-owned automobile enterprise group integrating research, production, sales and service of a full range of passenger cars, commercial vehicles and powertrains, covering many fields such as automobile travel and financial services, Jiangqi Group has accumulated a profound foundation in the fields of new energy and intelligent networking. It is worth noting that as a subsidiary of Jiangqi Group, Ruifeng brand has been deeply involved in the MPV market for more than 20 years since its birth in 2002, accumulating a user base of more than 1.5 million.
In the face of the new needs of consumers in the era of electrification and intelligence, JAC Refine released China's first MPV-specific architecture, MUSE Co-created Intelligent Electric Architecture, in April 2023 with the help of JAC Group's R&D technical strength. This architecture is unique in that it has been developed entirely on the basis of electric drives, which enables the optimization of hybrid and pure electric performance with a more rational electrical layout. In addition, it also supports the dual-mode power mode of hybrid and electric, which can solve the core pain points of the current MPV market.
Based on the MUSE architecture, the product performance of Refine RF8 is remarkable. The biggest highlight of the new car is the 3DHT intelligent electric hybrid system, which adopts a high thermal efficiency of 1The 5TDHE+3DHT+ dual-motor solution solves the user's demands for battery life, power and energy consumption in different usage scenarios through the transformation of different modes.
Compared with the powertrain of other hybrid MPVs, this system has obvious advantages. The comprehensive power of the whole power system reaches 310kW, the comprehensive torque reaches 745N·m, and the pure electric range is 252km, and the comprehensive range is 1250km. While providing strong power, the thermal efficiency is as high as 44The 26% dedicated DHE engine is able to keep fuel consumption at a low level; Compared with single-speed DHT, 3DHT can effectively solve the problems of high fuel consumption and high noise when driving at high speeds. At the same time, the integrated P1+P3 motor has leading performance, which can optimize the speed ratio structure according to the travel scenario of MPV users, achieve optimal power output and energy consumption control, and bring better driving experience and economy.
In terms of battery safety, which users are more concerned about, Refine RF8 is equipped with a 0 thermal diffusion honeycomb battery. This is JAC's patented honeycomb battery technology, which is combined with a dual-sided water-cooled thermal management system to completely solve the safety problem of battery packs. Battery capacity 445kWh, ranking first in mass production plug-in hybrid MPV.
Seize the opportunity of intelligence
At present, the competition in the automobile market has entered the second half of intelligence, and the competition of car companies has also been derived from the fields of intelligent cockpit and intelligent driving. Enabled by the R&D system of JAC Group, the industry's top partners walk with JAC Refine Style. In terms of building a software ecosystem, Jiangqi Group continues to expand its circle of friends and continues to deepen strategic cooperation with Huawei, iFLYTEK, and Horizon. Specific to the product Refine RF8, the empowerment of Huawei's two major partners, Hongmeng and iFLYTEK, ensures a good experience of its intelligence.
In terms of intelligent cockpit, after the in-depth cooperation between JAC Refine and Huawei, the Refine RF8 became the world's first MPV model equipped with Huawei's intelligent cockpit. The HarmonyOS system brings a massive open software ecology to the car machine, covering 18 application categories such as smart home, sports and health, smart travel, audio-visual entertainment, education and office, etc., and has put on the shelves 100+ high-quality applications, and continues to iteratively upgrade and expand, which has more advantages than other brands.
In terms of intelligent voice, JAC Refine RF8 is empowered by the iFLYTEK Xinghuo cognitive model, and has 19 highlight functions such as chatting and empathizing dialogues, smart car experts, and immersive scene services, creating a truly intelligent "third living space".
On the whole, the new generation of HarmonyOS system has a silky smooth in-vehicle experience, and with the super intelligent language control function, it presents a truly immersive cockpit interaction experience.
At the level of intelligent driving, Refine RF8 is equipped with an L2+ intelligent assistance system with up to 19 functions such as highway piloting, assisted automatic lane change, and full-speed adaptive cruise, plus HUD configuration, making driving easier.
In terms of intelligent technology, JAC Refine and Refine RF8 focus on "user needs" and "user experience", create intelligence that users can feel, and anchor intelligent technologies that users can feel, know, use, and enjoy.
The brand value has evolved in an all-round way
In the face of the development trend of the new era, JAC Refine focuses on the two dimensions of "user needs" and "user experience", and comprehensively transforms into a user-created brand. JAC Refine knows that only by insisting on user value first and ensuring that the product meets the core demands of users is the right way to create in-depth co-creation with users.
In the birth of Refine RF8, user co-creation played a key role. Previously, JAC Refine and more than 1,500 senior MPV users and 200 product co-creator users from 20 cities collided with inspiration around the mass production of the concept car RF-M. Through 2000+ quantitative research, 100 brainstorming on open topics, and 24 in-depth discussions, JAC Refine conducted in-depth interviews with users, and quickly promoted the mass production of concept cars.
From the concept car RF-M at the Shanghai Auto Show to the launch of the production car Refine RF8, in the process of user participation and co-creation, the brand connotation of JAC Refine has also undergone profound changes, and the brand value has been fully evolved.
As an important part of the rejuvenation of the JAC Refine brand, JAC Refine is also carefully building user experience centers and experience spaces with new images and new functions in the first batch of 127 cities in the country, providing users with convenient services and peace of mind throughout the life cycle of vehicles.
Write at the end
As a veteran player who has been deeply involved in the MPV field for many years, JAC Refine not only has accurate insight into the changes in the market segment, but also captures the needs of users in place. Through the comprehensive transformation of the user co-creation brand, JAC Refine combined the MPV manufacturing experience accumulated over the years with the core needs of users, and handed over the blockbuster product of Refine RF8.
From product technology research and development to the brand's co-creation with users, to co-creation and sharing with top partners such as Huawei and iFLYTEK, the development path of JAC Refine users to co-create the brand provides a model for the new form of MPV development in China.
According to the plan, in the next three years, JAC Refine will launch a variety of products in the MPV segment, and comprehensively build a comprehensive layout of MPV product series from electric hybrid to pure electric, from medium to large, from household to business. The comprehensive product matrix will undoubtedly become the most powerful tool for JAC Refine in the new era of MPV.