First, the source: large-scale breeding and centralized slaughter.
First of all, we want to unravel the mystery of frozen chicken in supermarkets. In fact, these chickens are mainly used in modern, large-scale farms. In such farms, chickens are scientifically raised and managed, grow quickly and stably, and will be slaughtered intensively after reaching a certain growth period. After slaughtering, the chicken undergoes a strict hygiene inspection and quarantine process to ensure that the food safety is qualified, and then immediately enters the deep freezing process to lock in the fresh taste and nutrients.
Second, cold chain logistics: seamless docking market**.
Large-scale farming and slaughterhouses often work closely with specialized cold chain logistics systems. Once the chicken has been pre-treated and frozen, it is transported and distributed to supermarkets through the entire cold chain. This efficient logistics network ensures that frozen chicken is delivered quickly and safely to retail terminals, allowing supermarkets to replenish their supply continuously.
3. Inventory strategy: sales and production, dynamic adjustment.
Supermarkets have a unique strategy for inventory management of frozen chicken. On the one hand, based on historical sales data and consumer demand**, they regularly purchase and quantify to achieve "sales to production". On the other hand, supermarkets will also flexibly adjust the purchase volume according to factors such as seasons and activities, and strive to achieve a balance between supply and demand to avoid excessive backlog or out-of-stock.
Fourth, marketing means: diverse, stimulate consumption.
In order to promote the sales of frozen chicken, supermarkets will use a variety of first-class means, such as buying and giving activities, discounts, limited-time sales, etc., so as to attract consumers to buy and speed up inventory turnover. In addition, for frozen chicken products, supermarkets will also introduce a variety of cooking suggestions and recipe recommendations to guide customers to explore its delicious possibilities and further stimulate consumer demand.
5. Quality assurance: continuous circulation during the shelf life.
The supermarket strictly abides by the food shelf life system stipulated by the state, and conducts strict quality control on frozen chicken. Products that are close to the expiration date will be sold first in ways such as price reduction, so as to ensure that all goods are completed within the expiration date, forming a virtuous circle. So, even though frozen chicken always looks full, it's actually constantly being updated and circulating.
Behind the seemingly endless frozen chicken in supermarkets is actually the result of a combination of modern farming, cold chain logistics and refined inventory management. The continuous first-class activities and strict control of product quality are important secrets for supermarkets to ensure that the sales of frozen chicken have steadily increased and the inventory has always been reasonable. So, the next time you walk past that row of frozen chicken shelves, think a little deeper about the story behind it.