Chao News client correspondent rabbit.
During the Spring Festival, Wuzhen Tourist Attraction ushered in the first business peak of the Year of the Dragon, with more than 500,000 tourists purchasing tickets, doubling the same period in 2023, and the comprehensive income of Wuzhen Scenic Area exceeded 100 million yuan in eight days, creating a record high.
Under the pressure of the epidemic for three years, Chen Xianghong, founder and honorary president of Wuzhen Tourism, proposed that Wuzhen tourism must gather the integration of culture and tourism, take the road of high-quality development of scenic spots, and proposed that the future development of Wuzhen tourism should establish the strategic goal of being "three pacesetters", that is, to be a pacesetter for the deep integration of culture and tourism, a pacesetter for the high-quality development of scenic destinations, and a pacesetter for the digital management of scenic spots. At the beginning of the Year of the Dragon, the scenic spot management company and the company focused on the stage focus of "updating the format, enriching the scene, expanding the night tour, and improving the second elimination", and comprehensively sorted out the resources and business channels of the scenic spot, and a total of 508 key points for improving the size of the work were discharged.
Small bridges and flowing water are commonalities, and culture is the biggest IP of scenic spots." From the endorsement of milk tea Liu Ruoying to the rise of Mu Xinke, Wuzhen Tourism has always regarded culture as the promotion point of the value of scenic spots, and de-homogenization as the core appeal to enhance the business competitiveness of scenic spots. In the context of the "free ticket fever" in the surrounding scenic spots and the prevalence of various "Internet celebrity cultural symbols", from the company's management team to the backbone of each line of business, they have been working hard in a low-key manner, seeking a breakthrough in the implementation of the high-quality connotation development of the integration of cultural tourism in the scenic spot. In the thirtieth year of the Chinese New Year's Eve, Chen Xianghong led the company leaders and department leaders to walk the scenic spot, which is to investigate the scene of the "Wuzhen Literary Season" in the new year, as well as the theater design plan research of the "Green Snake" resident performance to be launched in the Year of the Dragon, because the cultural content of the ancient town of Jiangnan Water Town will give Wuzhen, the ancient town of Jiangnan in the Year of the Dragon, a unique charm that is new day by day, and tourists from all over the country are tired of conveying the deep immersion of culture and life to tourists in every street and corner of this thousand-year-old town. During the Spring Festival of the Year of the Dragon, Wuzhen Tourism launched the "Wuzhen Drama Celebration Spring".
In the first week of the Year of the Dragon, the average occupancy rate of rooms in Wuzhen Scenic Area reached 835%, nearly 40% of the guests are on vacation for more than two consecutive nights. "Improving the re-visit rate and reducing the proportion of ticket revenue" is one of the indicators of the high-quality development of Wuzhen tourism as a domestic tourist attraction. In the past year, the total revenue of Wuzhen Scenic Area exceeded 1.7 billion, while the ticket revenue accounted for less than 700 million. "Vacation tourism is night travel", Chen Xianghong has always warned the team, "the popularity at night must be stronger than the popularity during the day". After years of hard work, Wuzhen Scenic Area not only has an increasingly rich experience for tourists at night, a variety of hotels in the scenic area for youth consumption and parent-child consumption, but also with the unique positioning of "theme home" and ultra-cost-effective accommodation experience, attracting many guests in the medium and long-term market. During the Spring Festival, it is difficult to find a room in the 500-room "Embankment Hotel", and the newly built hotel "Daoshe Hotel" in Wucun has become the first choice for parent-child travel this Spring Festival because of the joint marketing of Wucun parent-child products.
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