2024 marks the 75th anniversary of the founding of the People's Republic of China, and it is a crucial year for the goals of the 14th Five-Year Plan. Under the development concept of seeking progress while maintaining stability and promoting stability through progress, as an important part of the road to building a new development pattern, promoting high-quality development and comprehensively deepening reform and opening up, Chinese enterprises have also made remarkable progress in going overseas and deepening globalization. In the positive trend, the globalization of Chinese enterprises has also shown a new attitude of thousands of industries blooming and innovation leading in advantageous fields.
In this context, the "IOC Brands Brand Global List", the first Chinese brand globalization list to introduce brand evaluation and brand overseas data certification, focuses on these highly representative key overseas industries encouraged and promoted by the state, and is divided into the brand global list section covering 11 major lists, which is in line with the new trend of high-quality overseas needs to be highlighted. (The selection and application channel will be closed on January 31, and the keyword [ioc] can be replied to in the background of *** "Application Guide" and "Application Template").
The situation is improving, the structure is optimal, and high-quality going overseas is inseparable from advantageous industries
On the eve of the New Year of 2024, the New Year's message issued by ** is still in my ears, arousing the pride of people from all walks of life and the beautiful hope for the future. The congratulatory message mentioned: "Domestic fashion brands are widely popular, new domestic mobile phones are hard to find, new energy vehicles, lithium batteries, and photovoltaic products have added new colors to Chinese manufacturing." ”
The rise of Chinese enterprises on the road of globalization not only reflects the overall trend of going global, but also highlights the advantages of specific industries. The development of these industries has become an important support for high-quality overseas expansion. From consumer electronics to industrial manufacturing to energy, each field presents unique innovation and competitiveness, driving Chinese companies to go global.
The "Global Brand List" selected by the first IOC Brands covers ten high-innovation industries: cultural tourism, consumer electronics, industrial manufacturing, energy, automobiles, home appliances, platform e-commerce, clothing and beauty, food and wine, and games and entertainment. IOC Brands' Global Brand List focuses on and explores these industries, and will provide an in-depth analysis of the characteristics and advantages of each industry, its performance in the international market, and its contribution to China's high-quality global strategy. By digging deep into the cases and successful experiences of overseas brands in various industries, we will learn how to better leverage the power of advantageous industries to promote Chinese enterprises to win more opportunities and advantages in global competition.
Looking for new breakthroughs, providing new impetus, and looking forward to new power brands with high quality
The wind rises at the end of Qingping. The "new power brand" is the new driving force for Chinese enterprises to go overseas with high quality. These up-and-coming brands are constantly innovating in their respective fields, breaking with tradition and offering new perspectives and solutions to the global market. They not only represent the vitality and innovation of Chinese enterprises, but also the new hope in China's overseas strategy.
IOC Brands' "Global Brand List" also launched the "Global Brand Power List", which highlights not only their performance in the international market, their innovation strategies, and their contribution to opening up new paths for China's high-quality overseas expansion. IOC Brands also provides a platform to explore the experience and stories of these new brands, so that all brands committed to going overseas can work together to better explore new momentum, find new breakthroughs, and promote Chinese enterprises to shine more on the global stage.
Introducing an exclusive evaluation model based on international standards and data certification
IOC Brands Brand Global List is the first Chinese brand global list to introduce brand evaluation and brand overseas data certification.
The "Brand Globalization Achievement Index" model used by it is based on the BAQ model of Guoxin Brand Evaluation Institute, and the actual data generated by the brand's actions and achievements in the development of globalization are used as the measurement index, and the brand globalization achievement is divided into three core dimensions that can be digitized and measured according to international standards: "brand awareness radiation", "brand identity participation" and "brand momentum excellence".
The IOC Brands global list has entered the countdown to filing
The application for the "IOC Brands Global List" has officially opened on October 10, 2023, and will close on the 31st of this month, with 21 days left before the deadline. All Chinese independent brands that are chasing the wind and waves in the international market are welcome to actively participate, share the successful experience of brand development, and jointly build a high-innovation brand community with Chinese characteristics full of competitiveness and cooperation spirit.
Declared object--
Chinese self-owned brands or their service providers registered in China.
Brands that have officially gone overseas before January 1, 2023.
In the past one year, the brand's overseas revenue has been growing or in a leading position in its subdivided industry.
It has a certain reputation in overseas markets and industries, and has a good brand image and social evaluation.
For specific requirements for declaration, please refer to the application requirements and application template.
Reply to the keyword [ioc] in the background to ** "Application Guide" and "Declaration Template").
Schedule--
Application deadline: 202401.31
Online Preliminary Examination Period: 202402.17-02.26
Offline final review period: 202404.12-04.14
IOC Brands Awards Ceremony: 202406.06-06.07
How to declare -
*Declaration + email = full version of the declaration content.
Use a computer to register and log in to the **declaration system: