In today's domestic mid-range hotel market, Lavande Hotel is a presence that can never be ignored, the brand has always maintained high-speed and high-quality development for 10 years, and has reached the opening of more than 1,000 stores, 2,000 signed stores, and has taken root in 324 cities across the country. Its unique brand tonality, high standard of hardware and meticulous service impress every guest, and behind all this, Lavande Hotel's efficient and mature management system provides strong support.
In fact, if you want to promote the high-quality development of hotel brands, you must rely on efficient management. One of the efficient management orientations here is the systematic control of reducing costs and increasing revenue. On the one hand, it is backed by the platform advantages of Jin Jiang Hotels (China), with a huge membership base, mature technical support and perfect supply chain, which greatly reduces investment costs and reduces the pressure on investors; On the other hand, Lavande Hotel has a direct effect on the hotel's revenue in terms of operation and marketing.
The second direction of efficient management is the fine management of the investment cycle. Mr. Miao, a senior hotel investor, said frankly in an interview with **: "The earliest investment in Lavande Hotel was because of the professionalism of the brand investment consultant and the support of the headquarters. During the 2021 May Day holiday, the regional management of Lavande Hotel in East China counted the room status every two hours and guided the store to adjust the price in real time until 2 a.m. Mr. Yang, who invested in Lavande Hotel during the mask period, encountered problems such as shortage of funds in the process of investment and operation, and the person in charge of Lavande Hotel East China Region actively connected with him and solved the problem after learning of the situation to help investors tide over the difficulties. It can be seen that in the era of new thousand stores, larger-scale hotel brands can bite and stagger each other like gears to accelerate their operation, and a mature brand management system is an indispensable lubricant.
According to the relevant **, Lavande hotel investors generally have a fairly clear business thinking, which makes them more willing to look for the longevity of the business, rather than short-term costs or benefits, and this is actually the key to the development of mid-range hotel brands. Mr. Wang, who was engaged in the production of electric vehicle accessories in the early years, had to stay in many hotels due to his work, "I have seen that the hotel market is getting hotter and hotter, and the experience of the past three years has also made me more determined to do a business with no account period." Mr. Wang emphasized.
In recent years, mid-range brands have sprung up and are dazzling, but good product design, excellent management model and innovative marketing methods are the foundation for a brand's long-term survival, and any brand that has lost its soul will exit. We also clearly see that Lavande's management model has become a system, and we rely on this system to continue to empower the brand and products, and also inject the unique purple energy of Lavande into the prosperity and development of the domestic mid-range hotel market.