"What we are sharing today is our post-frost mulberry leaf tea, which uses local high-quality mulberry leaves, which has good health care effects, and family members who need it can place an order! ”
In winter, in a small room in the compound of the village committee of Yangjiahe Village, Dongguan Town, Ju County, Rizhao City, Shandong Province, real-time display screens, sounds, curtains, and lighting equipment are readily available. In front of the camera, Yang Anrong, secretary of the Party branch of Yangjiahe Village, was holding a teacup, showing the brown tea soup while explaining the live broadcast, and endorsing the agricultural products of his hometown.
During the two-hour live broadcast, Yang Anrong kept saying that there were all kinds of questions raised by fans, and he could answer them fluently. Approaching the Spring Festival, the number of orders placed in the live broadcast room has also increased more than usual, and millet, pink skin, stupid eggs, etc., have become "hot goods" in the live broadcast room.
In the spring, we mainly sell the mushrooms in our base, in the summer we sell the apricots in our village, and in the autumn we sell local cereals, such as pumpkin, goose eggs, eggs, fresh pepper sauce, etc. Yang Anrong introduced to reporters twenty or thirty samples on the live broadcast platform, such as a few treasures.
In the past two years, Yangjiahe Village has developed 600 acres of apricots, the variety is Dutch fragrant apricot, with high sweetness, good taste and high yield. If the fruit is of good quality, how can it be sold at a good price? After the members of the village party branch summed up, they decided to try live broadcasting.
In May 2023, the first party branch in Rizhao City led the live broadcast room of cooperatives to help farmers - "Rizhao Yangjiashan Helping Farmers Live Broadcast" Douyin account was launched. For more than 8 months, a total of more than 270 live broadcasts have been held, more than 7,000 new fans have been added, and the number of viewers has increased from more than 1,500 people per game at the beginning of the broadcast to nearly 5 per game50,000 person-times, more than 20,400 orders of agricultural and sideline products were sold, and the turnover exceeded 650,000 yuan.
In the Internet era, we also have to keep up, but I didn't expect it to be a hit. Yang Anrong said frankly that he initially started the broadcast with the attitude of giving it a try, but he didn't expect more than 100 orders to be released on the first live broadcast, which strengthened his confidence. Later, with the help of the live broadcast room, they helped the villagers sell more than 13,000 kilograms of apricots.
After the success of the live broadcast to test the waters, the live broadcast of Yangjiashan to help farmers was "unacceptable", and now, they have set up a live broadcast operation team of 10 people. After the live broadcast, Yang Anrong didn't care about drinking saliva, so he sat around with the team members, reviewed the live broadcast, discussed the selection of products for the next day, and arranged logistics and delivery.
When asked about the plans for the new year, Yang Anrong introduced that the village party branch led the cooperative to invest 400,000 yuan to establish a warehousing and logistics base, supporting the construction of 600 cubic meters of constant temperature storage, vigorously develop order agriculture, expand the scale of fresh agricultural products industry, and unite surrounding villages and towns to form a special agricultural product gathering area.
We plan to set up a live broadcast alliance to develop together, give full play to the advantages of online platforms, and sell local high-quality and characteristic agricultural and sideline products to all parts of the country, so as to drive the parents and villagers to get rich together and take the road of rural revitalization. Yang Anrong is full of confidence in the new year.
Reporter of this newspaper Zhao Qiuli, Feng Fan, correspondent of this newspaper Sun Yeyong).