March.
It is the season of revival.
It is also the last month of the first quarter of 2024.
And the marketing in March.
Determines the marketing height of the first quarter.
How can brands make the right marketing moves?
Xiaoye has compiled a calendar of marketing hotspots in March, including:offkeyWordsTopic references, attachedMarketing playwithInspiration caseto help with the March marketing campaign!
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Marketing key nodes
Women's Day, Arbor Day, Consumer Rights Day.
Marketing keywords
Goddess, green, environmental protection, anti-counterfeiting, outing.
[Important Tips]:
Through the inventory of the festival hotspots, industry hotspots, and major marketing nodes in 2024, we have carefully compiled a list for you"2024 Marketing Hot Calendar Collection"., covering the whole year531 high-frequency borrowing hotspotsHelp brands seize the "time-limited" marketing window.
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Dragon's luck
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Seize the opportunity and plan ahead!
Out of the circle of creative inspiration in March
Hot Gameplay |Marketing Node |Comparison Collection.
March 8 Women's Day
Women's Day is celebrated to celebrate women's achievements in the economic, political and social spheres. Although it has basically become a routine for the brand to speak out on Women's Day, and women's issues seem to have been explored a lot, there are still many places to discuss and improve in terms of content depth.
Marketing keywords
Feminine, pampered, girly heart, her power, shopping spree.
Social media interaction topics
Girl's Heart 30+ Girls Light Mature Women's Day.
Suitable for taking advantage of the industry
All categories. The brand takes advantage of the direction
Visually: More brands are no longer limited to using the stereotype of pink that "suits" women or women "like", but adopts a variety of other colors, such as more neutral and equal blue, vibrant yellow, fresh and serene green, etc.;
Special public welfare activity - "Men's Men's Menstrual Pain Challenge", allowing men to experience "women's exclusive" aunts, focusing on reality and attracting topics;
Carry out festival marketing according to homophonic words, such as "Dishi" Ni "welcomes you";
Do **Challenge activities, guide everyone to shoot with stickers, encourage users to play with filters**, and be their own cover girl!
Inspiration case
Jiang Xiaobai
Those labels that are attached to women, "women should be married, white and thin, female protagonists, poor in mathematics.......""One by one, restrictive, stereotyped, all say no. Jiang Xiaobai respects every real woman and rejects gender labeling.
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Durex
It's not just that, it's not there. ”“not only for today.Respect for women and concern for women's rights should not only exist today, but also exist every day yesterday, tomorrow, and in the future. Throw away the heavy shells, and more importantly, we can all be ourselves.
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March 12 Arbor Day
Arbor Day is a festival to publicize the protection of trees and organize and mobilize the masses to actively participate in afforestation. When planning activities, stores can start from the dimension of public welfare, with the theme of caring for nature and protecting the environment, and convey the brand's public welfare values.
Marketing keywords
Green plants, kites, outings, forests, energy saving, green, travel, spring, new energy.
Social media interaction topics
Discover the green, let's plant trees together with Naoki E.
Suitable for taking advantage of the industry
Outdoor, food and beverage, public welfare, automobiles.
The brand takes advantage of the direction
Through tree planting activities, people's enthusiasm for afforestation and the importance of environmental protection are stimulated;
From the perspective of "public welfare" and "environmental protection", plan some answering activities, popularize environmental protection knowledge, and enhance brand image;
You can use endorsement posters to help environmental protection together.
Inspiration case
Lenovo
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Golden Classics
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March 5 Sting
Sting, the ancient name of "Qi sting", the so-called "spring thunder frightened insects", immediately to the sting, the spring thunder moved, woke up the stinging insects that hid in the ground for wintering. And "the spring thunder sounds, everything grows", that is, the weather warms up after the sting, the rain increases, and everything recovers, presenting a vibrant scene.
Marketing keywords
Solar terms, mid-spring, spring thunder, green, and the revival of all things.
Social media interaction topics
The sting is the third solar term of spring, and the stinging of all things revives and the spring wakes up.
Suitable for taking advantage of the industry
Industry-wide, outdoor, food and beverage, beauty.
The brand takes advantage of the direction
Solar terms posters can be posted;
Focusing on the key words of spring awakening and blooming, spring thunder, the growth of all things, and health preservation strategies, we will extend and play them, and link them to our own services or products;
Visually: Cool colors can be used in the stinging thunderstorm, but the overall use of low saturation and warm tones to present the sense of renewal and rejuvenation of the earth.
Arrange a series of animated popular science solar terms customs throughout the year.
Inspiration case
Red Bull
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Under the banana
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March 20 Vernal equinox
Vernal equinox, the fourth solar term of spring. "As soon as the golden sun at the equator shines on the face, day and night are evenly divided" describes the characteristics of the equinox of day and night. After the vernal equinox, the days become longer, which is suitable for going out, outing, and kite flying. There are also customs such as eating spring vegetables and standing eggs.
Marketing keywords
All things recover, sow hope, live up to spring, work hard, go green, camp, spring outing.
Social media interaction topics
Divide the spring into half of you, the spring equinox is ten miles not as good as you, the spring day opens, and the spring equinox is vigorous.
Suitable for taking advantage of the industry
All categories. The brand takes advantage of the direction
Visually: Warm colors such as pink, light yellow, and tender green are used to render the spring atmosphere, and with essential spring activities, such as hiking, camping, spring outing, and kite flying, the picture presents a bright, warm and warm scene of spring, bringing vitality and hope to people.
Associate the common folk activities and customs of the spring equinox with their own products;
Spring is blooming, and everything is recovering. It is a good time to travel, and it is not bad to promote regional tourism;
Grasping the word "spring" and considering the use of traditional Chinese elements can make a big difference in inspiration.
Inspiration case
Beijing Hyundai
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Luckin
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March 30 Earth Hour Day
"Earth Hour", also known as "Lights Off Hour", is a global energy-saving activity proposed by the World Nature** in response to global climate change on March 31, 2007, calling on people to turn off the lights for one hour between 20:30 and 21:30 on the last Saturday of March every year, in order to show the importance of global warming and inspire people's sense of responsibility to protect the earth.
Marketing keywords
Global warming, lights off, energy saving, environmental protection, ecological environment, low carbon, green.
Social media interaction topics
Protecting the earth, green travel, new energy, energy saving.
Suitable for taking advantage of the industry
All categories. The brand takes advantage of the direction
Cause-related marketing. Focusing on elements such as lights out, energy conservation and environmental protection, and ecological protection, the voice is spoken.
From global disasters and climate change to green and low-carbon, topics related to the ecological environment can be explored to achieve a sobering and resonant effect.
Inspiration case
Changhong
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Takeaway
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The above is the marketing hotspots and inspiration cases in March compiled by Xiaoye for everyone!
In addition, other festivals should also be arranged, but pay attention to find the meeting point between the brand and the festival, and don't blindly follow the trend!
Let's say goodbye to the rainy February and the spring flowers in March!
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