According to recent relevant data, during the 2024 Spring Festival holiday, people's average daily consumption scale has increased to varying degrees, and in such a market atmosphere, it has further driven the recovery of the economic market, so that Wanda Plaza, which has attracted the attention of consumers, has shown a positive development trend, among which, Longgang Wanda Plaza has shown a unique new attitude.
The consumption scale ranks among the top three
According to a recent survey of the 2024 Spring Festival "Eat, Drink and Play" consumption data released by Meituan, the average daily consumption scale of Shenzhen's life services increased by 37% year-on-year during the Spring Festival holiday, ranking sixth among cities in the country in terms of overall consumption scale. As a result, Longgang District was successfully selected as one of the top three municipal districts in Shenzhen in terms of consumption scale, which brought new opportunities for the overall development of Longgang District.
PromoteConsumption in business districts
In order to welcome the festive atmosphere of the Year of the Dragon, the "Universiade" of the New Year of the Dragon was opened in Longgang District, where equestrian experience, hiking check-in, and "one-stop" fun of collecting "Fu" and ** intangible cultural heritage; key business districts promote consumption, and there is also the theme of "Spring Breeze Ten Miles, It's Better to Have You in the Year of the Dragon" to check in and win gifts; Cultural tourism welfare giveaway, free travel on 4 sightseeing bus routes, hotel accommodation, sports consumption vouchers for a limited time to receive ......At the same time, the "Longgang New Year Enjoyment Week" was also launched to further activate the consumption vitality of the cultural tourism market. According to statistics, during the Spring Festival in 2024 (February 10-17), Longgang District will receive 117 tourists340,000 person-times, a year-on-year increase of 3384%；Achieve total tourism income and tourist consumption121.2 billion yuan, a year-on-year increase of 10369%。Such outstanding results have ushered in rapid growth in the entire economic market and brought about accelerated new development.
Multiple sightseeing spots
Especially on February 10 (the first day of the Lunar New Year), with the launch of the "Year of the Dragon" New Year Carnival in Longgang District at the Shenzhen Universiade Center, this event was also rendered with a different New Year's flavor. What is presented in front of people's eyes is not only the heroic rider, but also the spiritual posture of Longgang's "Dragon Horse Spirit". This time, with the Shenzhen Universiade Center as the core, a number of sightseeing attractions are connected in series, and camping, trail scenery, lake view check-in, school art and cultural exhibitions, and open visits to colleges and universities are integrated along the way, so that citizens and tourists can check in good luck points along the way, and a series of supporting activities such as sports carnivals, equestrian performances, and horseback riding interactions are also set up. A total of 3More than 60,000 people, in a lively atmosphere, enjoyed the wonderful moment together.
During the New Year, there is not only the wonderful atmosphere of "ten miles of spring breeze, it is better to have you in the Year of the Dragon", but also the romantic atmosphere of the New Year in Longgang Wanda Plaza, which also attracts many citizens to come and check in. Add a boost to the fiery atmosphere of Longgang Wanda Plaza, where people can enjoy wonderful performances, and can also start their own "buy, buy, buy" during the Spring Festival, sending different blessings to themselves in the new year.