On February 8, South Korea's ** "Herald Economy" published an article saying that in 2023, Apple will win the sales championship in the Chinese smartphone market for the first time. According to the analysis, this is the result of Apple's demand for high-end smartphones in the Chinese market and through third-party channels.
According to a report by IDC, an international data company, in 2023, Apple will have the highest market share in the Chinese smartphone market, reaching 173%。Second place went to Glory (17.)1%), and the third place went to OPPO (16.).7%), and the fourth place went to vivo (16.).5%), and in fifth place is Xiaomi (132%), and the market share of other smartphone brands is 191%。
Apple's success in the Chinese smartphone market is significant. China is the world's largest smartphone market, and Apple has struggled to expand its share of the market in recent years.
"Despite the repeat of competition with Huawei and weak consumer spending, Apple's number one position in 2023 is indeed a huge achievement," IDC analysts said. Apple has achieved this by implementing timely *** campaigns in third-party channels to stimulate demand."
In 2023, China's smartphone market sales hit the lowest level in the past 10 years. China's total smartphone shipments in 2023 will be 2713 billion units, down 5% from 2022.
Apple's success is also expected to change the competitive landscape of China's smartphone market. It is expected that Chinese smartphone makers will accelerate the development of high-end products to intensify competition with Apple.
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