Recently, there has been a story circulating on the Internet about "Fat Donglai's profit from a down jacket is only 3 cents?" The post has attracted widespread attention. Is it true or false?
Recently, there has been a paragraph on the Internet about the "Aiyan color goose down jacket" sold in the Fat Donglai Xinxiang Life Plaza store. According to **, the purchase price of the product is 4987 yuan, the price is 499 yuan, and the gross profit margin is only 006%, that is, for every down jacket sold, Fat Donglai only earned 0$3 profit. This figure has aroused heated discussions and questions from many netizens.
In order to gain an in-depth understanding of this incident, we specially contacted the relevant person in charge of Fat Donglai Xinxiang Life Plaza Store. According to them, due to the strong seasonal characteristics of clothing products, merchants often encounter broken codes and out-of-season situations in the process of operation. In order to cope with this situation, the mall will sell these goods at a reduced price to get back the funds as soon as possible.
The "Aiyan color goose down jacket" involved this time is a broken code product at the end of the season. In order to dispose of this part of the inventory as soon as possible, the mall chose a low-margin sales strategy. Therefore, although the selling price is not much different from the purchase price, the merchant does not actually make much profit from it.
From this incident, it can be seen that the current retail industry is facing increasing operating pressure. Especially in the highly competitive clothing market, merchants often have to adopt low-price strategies in order to compete for market share. This also means that in the context of the era of low profits, how to improve operational efficiency and reduce costs has become a challenge that every business must face.
For consumers, we should remain rational in the face of similar ** controversies. On the one hand, we must recognize the many difficulties and challenges faced by businesses in the process of operation; On the other hand, we must also learn to discern the true value of commodities and not be confused by the apparent low price. Only then will we be able to make more informed consumption decisions.
Finally, we hope that the entire retail industry can find a balance between competition and cooperation to achieve healthy development. At the same time, it is also hoped that consumers can look at the relationship between quality and quality more rationally, and jointly promote the healthy development of the market. Only in this way can we work together to create a more fair and transparent consumption environment.