Recently, the topic of Fat Donglai earning only 3 cents for a down jacket has attracted the attention of many netizens. It is indeed unbelievable that such an expensive clothing as a down jacket only earns 3 cents, and it sounds like it is less profitable than the vegetable market in the vegetable market, which inevitably arouses the question of netizens: Is this really the case? Isn't there anything greasy? Or is it a myth?
When some netizens visited Fat Donglai, they saw the price list about down jackets, and the yellow table clearly stated the purchase price and selling price.
The product name is: Aiyan color goose down jacket, the fabric is polyester fiber, the purchase price is 4987 yuan, the price is 499 yuan, only 0$3. The purchase price is also indicated in detail, including the purchase cost of less than 2%: excluding personnel costs, rent, utilities, wear and tear, and various expenses incurred in operation.
The selling price is indicated below: gross profit margin 006%, direct source mining.
At the bottom right of the yellow table is also written: Produced by the Xinxiang Municipal Administration for Market Regulation, and stamped with a seal.
Netizens who often visit Fat Donglai will actually find that it is their usual routine to indicate the purchase price and selling price on the clothing at the same time. Previously, Yu Donglai, the founder of Fat Donglai, also said: "Fat Donglai's clothing must be marked with the purchase price, and the price cannot be increased casually, so that customers can buy with confidence." ”
I have to say that Fat Donglai's completely transparent pricing method is indeed very popular with consumers. At the time of purchase, consumers are psychologically relieved.
A reporter contacted the staff of Fat Donglai to ask about the down jacket with a profit of 3 cents, and the staff bluntly said that it was true, and the goods were purchased by Fat Donglai, and the purchase price and selling price were directly marked for the customer's reference. He also said that the yellow label belongs to the ** commodity, and the white label is an ordinary commodity, which will make appropriate profits.
Some netizens believe that the manufacturer has a rebate according to the sales volume, and Fat Donglai may also have this situation, so there is no profit on the surface, but it does not mean that there is really no profit. Of course, this is just the speculation of netizens.
I think the reason why Fat Donglai has a good reputation is because of transparency and sincerity, not any gimmick, as for the profit of 3 cents, Fat Donglai has its own set of pricing mechanisms, and there will be no greasy and gimmicks. How to balance profit points, Fat Donglai has its own mature business strategy, and the visitors don't have to worry about it, just support it.