Written by Zou Hui of the Sichuan Branch of China News Service.
On September 23, 2022, in a congratulatory letter to the 70th anniversary of the founding of China News Service, General Secretary ** pointed out that he hoped that China News Service would take the 70th anniversary of its founding as a new starting point to innovate the international communication discourse system, accelerate integrated development, improve international communication capabilities, enhance the affinity and effectiveness of reporting, and actively contact overseas Chinese**, so as to make new and greater contributions to presenting a credible, lovely and respectable image of China, promoting the great unity of Chinese people at home and abroad, and promoting exchanges between Chinese and foreign civilizations and people-to-people bonds. In recent years, the Sichuan Branch of China News Service has fully excavated the historical and cultural resources with local characteristics of Sichuan, especially to find the commonalities between China and the West in Sichuan's local historical and cultural resources, and to explore the path of using local historical and cultural resources to carry out international communication.
Make full use of the unique "IP" of Sichuan's history and culture to carry out international communication. Sichuan has a rich history and rich cultural resources, and its unique historical and cultural resources provide a steady stream of materials for the development of international communication. Such as Sichuan's food culture. Sichuan cuisine is one of the eight major cuisines in China, famous for its unique cooking methods and strong local flavors, and has a good reputation overseas. In their work, the reporters of the Sichuan branch found that the overseas Chinese and foreign friends who came to Sichuan had a special fondness for Sichuan cuisine, so they made full use of the "Taste of China" column set up by the China News Service to collect and write manuscripts on Sichuan cuisine, and issued many special manuscripts such as "The First Dish of Sichuan Cuisine Returns to the Pot: From the Rivers and Lakes and Goes to the Four Seas" and "Rong Paradise in New York: The "First Shot" of Modern Sichuan Cuisine to the Sea", which achieved very good results in international dissemination. Such as the giant panda culture in Sichuan. The Sichuan branch reports on the breeding and growth of giant pandas, and sends out more than 100 relevant articles every year, especially focusing on the topic of giant pandas that respond to overseas concerns. Such as Sanxingdui culture. Sanxingdui is known as "one of the greatest archaeological discoveries of mankind in the 20th century". In October 2020, after the launch of a new round of sacrificial pit excavation in Sanxingdui, Sanxingdui once again attracted the attention of the world. "Huo Wei: Sanxingdui is "new" again, how did the ancient bronze civilizations of the East and the West have a "space" dialogue? and many other important manuscripts.
Fully explore the commonalities between China and the West in Sichuan's local history and culture, and carry out international dissemination. In 2000, the French newspaper Le Monde selected the Millennium Heroes (1001-2000), with a total of 12 people in the world, and Su Dongpo was the only Chinese selected. This shows that Su Dongpo, as a historical and cultural celebrity in Sichuan, has values that are recognized by Chinese and Western people, which has a natural advantage for international communication. "A drop of water can see the sun, and a Sansu Temple can see the breadth and profundity of our Chinese culture. We say that we should strengthen cultural self-confidence, and China has the 'Three Sus', which is an important example. "On June 8, 2022, the general secretary walked into the Meishan Sansu Temple during his inspection in Sichuan. The Sichuan branch soon interviewed Dai Lu, deputy secretary general of the China Su Shi Research Society and deputy director of the Su Shi Research Center of Sichuan University, and gave an in-depth interpretation of the history of the Sansu Temple and the spirit of Dongpo, and issued "Dai Lu: Why do Chinese always "smile" when he is mentioned?A draft. Acupuncture is not only popular among overseas Chinese circles, but also among some local people. Focusing on the history and changes of acupuncture and moxibustion going overseas, the Sichuan Branch interviewed Liang Fanfang, vice chairman of the World Acupuncture and Moxibustion Federation, leader of acupuncture and massage in China's national key discipline, and chief professor of acupuncture and moxibustion at Chengdu University of Traditional Chinese Medicine. The international dissemination has worked very well.
The use of Sichuan's history and culture to carry out international communication must pay attention to the international perspective. To promote Chinese culture to the world, it is necessary to deepen exchanges and mutual learning among civilizations. For the reporting of local historical and cultural resources, it is necessary to pay attention to multiple perspectives and dimensions. As the hometown of the "Old Man of the Spring Festival", Langzhong, one of the four ancient cities in China, is known as the hometown of Spring Festival culture because of its unique Spring Festival folk customs. In December 2023, the 78th session of the United Nations General Assembly adopted a resolution by consensus to designate the Chinese New Year (Lunar New Year) as a United Nations holiday. Langzhong, the hometown of Spring Festival culture, has also become the focus of the Sichuan branch in the 2023 New Year at the grassroots level. In addition to visiting the ancient city of Langzhong, learning about the Spring Festival folk customs such as the Spring Festival saying spring and the blessings of the old people during the Spring Festival, and interviewing experts in Luoxiahong, we also excavated the stories of foreigners and the Spring Festival. Focusing on the "No. 1 Lamp in the World" Zigong lanterns, the Sichuan Branch broadcast the manuscript "Chen Jiaming: How do oriental lanterns light up the world?" tells the story of how oriental lanterns promote exchanges between the East and the West. In terms of sports exchanges and mutual learning, taking the opportunity of the Chengdu Universiade, the Sichuan Branch planned and wrote "How to Promote Global Youth Dialogue in the Universiade?" "Martial arts, is there a difference between East and West? and an interview with Xu Liaoyuan, the designer of the Chengdu Universiade torch, issued "Xu Liaoyuan: Why does the Universiade torch have emotional resonance across borders? How the creation of sports art represented by torch design triggers and enhances people-to-people exchanges in the world. Of course, to carry out international communication, we can also take the form of "inviting in" to strengthen cooperation and exchanges with overseas leaders and improve the efficiency of international communication. Every year, the Sichuan branch invites overseas Chinese** to visit Sichuan through the head office, so that they can experience the charm of Sichuan's characteristic history and culture.
He is good at excavating historical and cultural resources that are not well known to the public and carrying out international communication. In addition to Sanxingdui, Jiuzhaigou, Giant Panda, Sansu Temple, Leshan Giant Buddha and other well-known local historical and cultural resources at home and abroad, Sichuan also has some historical and cultural resources that are not well known to the public, which is also an excellent subject for international communication. The Han Dynasty Shique is one of the earliest and most well-preserved ancient ground buildings in China, and is known as the stone "Book of Han". At present, there are 43 Hanque in China, of which there are 21 in Sichuan, so there is a saying that "there are many Hanque Bashu in the world". The reporter of the Sichuan branch went to the Hanque Museum in Qu County, Dazhou, and witnessed the exchanges and mutual learning between Eastern and Western civilizations around the stone "Han Book", and issued a manuscript "Luo Erhu: What kind of mutual learning between Eastern and Western civilizations has been witnessed by the stone "Han Book"? 》。The flower lilies that are popular in European and American courtyards, but few people may know that almost all of the current European and American lilies originate from the Minjiang River in China; Kiwifruit is the national card of New Zealand, but New Zealand's kiwifruit is the birthplace of the world's red kiwi in China, and Cangxi, Sichuan. Focusing on the famous "plant hunter" Wilson and the lilies on the banks of the Minjiang River in Sichuan, the Sichuan branch issued a manuscript entitled "Yin Kaipu: Why does the "plant hunter" Wilson call China the "mother of the world's gardens"?has achieved good communication results.