Author: Qian Hongbing, Director of the Integrated Development Department of Kunming Financial ** Center.
Promoting the deep integration of the mainstream is the general requirement for the mainstream to build a full-scale communication system and then build a new type of ecology. Since its launch in June 2014, it has completed the integration of newspapers, multi-production, and full-release "small integration"; Realize the "Chunrong Cloud" technology platform to serve the "integration of cities and counties" and news + government services in Kunming. To promote the integration in depth, it is necessary to fundamentally realize the integration and build a new profit model. The key is to promote the "great integration", establish a full-scale communication system based on content construction, supported by advanced technology, and guaranteed by innovation management, and improve cross-border service capabilities and create new sustainable development space by creating an integrated technology, user, and data platform.
Realize the "great integration" of the core platform. The mainstream ** independent and controllable platform should shoulder the responsibility of user experience integration and make the content supply faster, more refined, more and more accurate. The Pocket Spring City client will be completed in 20230 upgrade, the most significant change is to complete the "double hundred" goal, that is, to achieve "100+ Spring City, 100+ service functions"; Complete the construction of the user interaction platform for the "Ask" section of the government; Complete the integrated presentation of various vertical comprehensive service systems, and initially build a new communication platform of "news + government service business". The first is to lead the upgrading of content platforms with "great integration". Through 100 Chuncheng accounts, it integrates Kunming's mainstream, county-level financial and government affairs release platforms to solve the production capacity problem of "platform-level" new ** and expand the influence of users in the circle. The second is to lead the aggregation of comprehensive services with "great integration". Through the upgrade of the "Ask" section of the government, the key services and interactive bridges of the party newspaper have been built, the UGC (user production) of some clues and life content has been improved, and users have been guided to actively participate and interact, greatly extending the comprehensive services beyond information services.
Promote the "great integration" of the digital ecosystem. In order to achieve new development, the mainstream must promote "great integration" with "integration" in the first integration. With a unified technology platform, user platform, and data platform as the carrier, the "boundary effect" of integration is realized. The "Chunrong Cloud" financial technology platform independently developed by Kunming Press Media Group has participated in the construction of 18 county-level financial centers in Kunming. Through the continuous integration and upgrading of the technology platform, the "great integration" of overall interview, release, management and assessment at the municipal level has been initially realized. The first is to establish a unified database of Kunming through the output of municipal platform technical services. Second, through the construction and operation of 18 county-level financial center release and management platforms, the "linkage planning", "joint live broadcast" and "integrated communication" of major themes and daily publicity will be realized. The third is to extend the service capacity through the publicity system, continuously expand the "government affairs +" and "service +", and realize the interconnection and integration of the main platform of the city and county in the service function and interactive platform. On this basis, a series of unified technology, unified users, unified data functional platforms have settled in the palm of the spring city client, these platforms rely on standardized technology, can not only be promoted independently, but also can be seamlessly linked to all levels of the platform. While forming tens of millions of clicks, it also provides a new model of first-class services, which has become a vivid case of promoting the "great integration" of the first-class digital ecology.
Build a "great integration" of cross-border services. Pocket Spring City 80 upgrade, by broadening the breadth and breadth of integrated development, building a comprehensive service platform of "city partners sharing and win-win", which provides a direction for reconstructing the mainstream new influence and new profit model. The first is to provide "cross-border" platform output services. The financial technology platform will be standardized and designed to provide "cross-border" services for radio and television integration, digital economy, smart services, and comprehensive governance. The second is to provide "cross-border" activities and project services. It has launched online comprehensive solutions for various activities, and has successively developed a number of standardized activity platforms such as conference affairs platform, online cultural festival aggregation platform, and online knowledge competition platform, which has strongly supported the development of various major theme reports and important activities in Yunnan Province and Kunming City. The third is to provide "cross-border" industry project services. Actively promote the integration of newspaper radio and television data centers and publishing ports; Build a cooperation platform, build a "city partner" collaboration system for the whole country, and form a joint service provider; Integrate provincial and municipal new industry associations to create a new communication matrix; Build a "school-enterprise cooperation platform" to form a first-class talent project reserve system in think tanks, teaching, entrepreneurship and employment; Carry out cross-border cooperation, jointly build table tennis training centers and other platforms, and create a series of mass sports events.