I believe many people have wondered how to deal with the rice in this self-heating rice, and why can it be eaten just by adding water to heat it? It has always seemed to be a mystery about the rice in self-heating rice, but recently the topic of "self-heating rice is not real rice" suddenly rushed to the hot search on Weibo, attracting the attention of countless netizens.
According to the news report,Nowadays, the rice in self-heating rice is indeed not "real rice", but "reconstituted rice" that has undergone special treatment, which is said to be rice, but in fact, it is essentially a rice-like artificial product that has been accumulated from rice flour that has been processed multiple times. This topic has answered the doubts of countless consumers, and at the same time, consumers have suddenly realized the fact that self-heating rice, which was once popular on the streets and alleys, seems to have lost its limelight in the past two years.
Once all the rage
With the acceleration of the pace of life, convenience food has once become the "new favorite" of urban people, among which self-heating rice has been favored by consumers for a long time in the past due to its fast and convenient characteristics. is like Zihi Pot, which was established in 2019, on the day of Double 12 in 2019, Zihi Pot sold half a billion sales in 10 minutes in Simba's live broadcast room.
In the past, self-heating rice, self-heating hot pot, self-heating claypot rice and other self-heating products were simply all the rage, and they were deeply loved by many consumers. But after becoming popular, many consumers began to complain that these self-heating series are not delicious, expensive, eating foreign objects and other problems, a self-heating rice is not cheap, compared to even go to the store to eat a spicy hot, so many consumers gradually began to give up self-heating rice and other products.
There are problems with taste and health
In fact, it is not difficult to see from the consumption trends in recent years that modern consumers are paying more and more attention to food nutrition and healthIn order to have a long shelf life and easy storage, self-heating rice often adds more food additives, and most products have less vegetable ingredients, and the meat is mostly processed meat products, which is not conducive to health for a long time. This is contrary to the current consumer philosophy of pursuing a natural, healthy and balanced diet, which naturally affects popularity.
And although the convenience of self-heating rice attracts many consumers, there is still a big gap between its taste and freshly cooked rice, and the dishes are relatively single and lack of freshness, so many people are actually more inclined to choose takeout or eat in the store by themselves to satisfy their appetite. In fact, in any case, the biggest problem of self-heating products such as self-heating rice and self-heating hot pot is that it is not delicious.
Low competitiveness
After not having any advantages in terms of taste and cost performance, the self-heating series has gradually lost another major advantage, and many consumers choose the self-heating series because of convenience。However, with the gradual maturity of the takeaway industry, takeaway can now be ordered and delivered to the seat even on the bullet train, and the self-heating series products have once again lost a consumption scene.
Under the same consumption scenario, instant noodles are good and cheap, and the choice of takeaway is high and convenient.
In fact, self-heating rice, self-heating hot pot, self-heating claypot rice, these self-heating series of products from the once hot-selling products gradually lost the love of some consumers, which is not only the embodiment of consumers' health awareness awakening and taste demand, but also the inevitable result of market diversification and competition pattern. In the future, if relevant enterprises want to gain a foothold in the fierce market competition, they need to make substantial changes in product innovation and quality improvement.
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