The Spring Festival movie has come to an end.
The total box office and the number of moviegoers have hit a record high.
Of course, this is also related to the fact that this year's Spring Festival holiday is one more day than in previous years.
The average score of Douban in the TOP4 exceeds 75。
It can be described as a slam d'être.
In addition to "Bear Infested", I watched the top3 plus "Mr. Red Carpet".
Wrote three articles. If you haven't seen it, take a look at it again:
It's hot and piping hot. Flying Life 2
Mr. Red Carpet. Overall, I was slightly disappointed.
One is because the subject matter is too simple.
What can and can only win the market is inspirational comedy.
Even the realistic theme of "Article 20" has to rely on gags to win the favor of the audience.
This is not a good sign.
"Mr. Red Carpet", which is a little more satirical, and "Let's Shake the Sun Together", which has a good quality of film, are both miserable.
There was not even a sound of scolding.
One more thing to say here, many people blame the theater for not scheduling these two films, which is putting the cart before the horse. It was because the attendance rate of these two films was not good, that the theater downgraded the film schedule for them.
Last year's Spring Festival stalls, this was not the case.
"Man Jianghong" is a costume suspense, "The Wandering Earth 2" is a hardcore sci-fi, "No Name" is a distinctive personal style, and "Deep Sea" is a tragic theme.
Each has its own target group, and they have all achieved good market results - even "Deep Sea", which is called "born at the wrong time", has also won 900 million box office.
But this year's Spring Festival stalls are too one-sided.
The bigger problem than the single type is:Create conservatively.
That's my biggest dissatisfaction with several films.
The plot is simplified, the protagonist is perfected, the villain is face-painted, and the inspirational is emotional.
Eliminate all elements that might offend the audience.
In other words, it can be summed up as: sketching.
The protagonist of "Flying Life 2" is perfect, as if living in a vacuum, and there are only two character labels: I don't give up, I am aggrieved.
The protagonist of "Hot and Hot", before she lost weight, she only saw the world bullying her, but she didn't see what she did for the world, and she didn't see her true inner appeal. There are only two character labels: I am very wronged, and I want to be myself.
So, I said, "Flying Life 2" and "Hot and Hot" are essentially the same movie, the same sketch.
One focuses on men, one targets women, one in the name of racing, and one borrows the momentum of **.
The good guys and the bad guys with faces, to push and pull the emotions that are most suitable for the Spring Festival stalls:
Inspirational, burning, counterattack.
If "Flying Life 2" and "Hot and Hot" are well-made shouting sketches.
Article 20 is a little bolder, there are some sensitive elements that others dare not mention, Zhang Yimou is very serious about doing social **.
But the whole movie is still an old-school satirical sketch, a little higher, but it's not better.
Lei Jiayin's final shouting sensationalism, the Spring Festival Gala sketch, the final counterattack battle with "Flying Life", the final boxing battle with "Hot and Hot", and even the final recitation poem of "Man Jianghong", the techniques and appeals are the same.
It is necessary to smash the emotions into the hearts of the audience, not for you to experience it - for fear that the audience will not experience it.
I have to admit itAt the technical level, all three directors succeeded.
It's just that I think it's a pity that such good technology and such a big investment are used to shoot sketches.
There are always people who say, don't be too harsh on Spring Festival movies, everyone goes to watch movies during the New Year, and it's enough to have fun, encouragement, and moving.
That's right. As I wrote before, the Spring Festival movie is equivalent to a New Year's message message, and year after year it is Wishing you prosperity and everything is like this. Who really wants to be literary in the blessing text message?
But did you find out?
Han Han and Jia Ling have become directors born for the Spring Festival.
Every few years, give everyone a well-made clockwork, open only "Wishing you prosperity, all the best" New Year's greeting text messages.
Especially Han Han, it is very likely that his next film will be the Spring Festival.
Or with the inspiration and passion he is good at, Wishing you prosperity and all the best.
This is not what I expect from a 10 billion director.
I hope that next year's Spring Festival stalls will have more diverse viewing options. Martial arts, war, sci-fi, suspense.
At the very least, not all well-made sketches.
2024 Spring Festival stalls