As an e-commerce boss, if Amazon wants to succeed on this platform, it is not enough to just display its own products, but also to master Amazon's rules and move forward synchronously, so that its company's products and brands are always ahead of competitors. Today, Wangdian Technology will study the seven elements of the success of large sellers through Amazon data analysis, and teach you how to run a good store on Amazon?
1. Optimize keywords and product listings
First of all, from the perspective of consumers, what do they want? How to find? Far more than half of these consumers' product searches start on Amazon, nearly twice as many as Google. It's the first way for Amazon shoppers to find products, so the closer the product you upload to their search preferences, the better your chances of success.
The Amazon selling platform can provide five search terms for products, so it is necessary to spend time and effort to identify the core keywords, and the following methods should help you:
1) Survey
Search for similar products, see what's at the top of the search results, and find valid keywords that you haven't used.
2) Use words without phrases
Using phrases means that you have to search for exact long phrases to find your product.
3) The core keywords do not duplicate the content of the product title
In fact, Amazon has included these contents in the search category.
4) Use only words that describe a specific product
Amazon does not allow third-party brands or trademarks as search terms.
5) Increase the usage rate of hidden keywords
Use "hidden keywords" to give shoppers the opportunity to find your products using synonyms, acronyms, and other alternative methods.
2. Use overseas warehouses and participate in the Prime program
Amazon Prime members are the largest consumer group, with 80 million consumers spending twice as much as non-members due to the ability to enjoy privileges such as free two-day delivery, storage and streaming, and more. Through the Prime program, Amazon has created a buy-more-more-benefit consumer relationship, and in order to maximize the use of the $99 annual membership fee, members will find themselves ordering more and more often. When you find yourself surrounded by Amazon's overwhelming rivals, increasing your chances of ordering your company's products by participating in the Prime program is a decisive factor in helping you win the market. Of course, you can also operate together with overseas warehouses (and bundle US warehouses). From domestic stocking to overseas warehouses, they can be transferred to FBA warehouses according to demand (which can solve the problem of expensive Amazon warehouse rent), and at the same time, they can also be sent to buyers.
3. Choose the right option for order refilling
Both options allow sellers to use Amazon Prime's ** shelves: FBA and Seller Fulifilled Prime. This service allows retailers to increase sales without worrying about the increased cost of shipping their boxes. You can store the goods in the FBA warehouse until the purchase is successful, and then it will be packaged by Amazon and delivered to the consumer. In addition to packing and shipping, FBA is also responsible for managing customer support and returns, keeping inventory safe and applying for insurance for any possible loss or damage, and of course the biggest selling point of this service is that you don't have to worry about running out of warehouse space, as long as there is a market demand, you can greatly increase the sales of your products. If you prefer to manage your inventory yourself, you can opt for Seller Fulifilled Prime, which allows you to ship your products using your own warehouse and fulfillment network, while also taking advantage of Amazon's vast Prime membership network.
Fourth, preempt the buy box
There can only be one shopping cart per item on Amazon, resulting in extremely high competition. **The shopping cart is on the product page, where the consumer starts shopping, and is most likely to be noticed by the consumer.
If you want to grab a buy box, you have to meet Amazon's requirements in many ways, and while Amazon is tight-lipped about the precise formula for calculating the ** shopping cart, it should be nothing more than the following:
Advantageous**.
Customer feedback metrics.
Efficient delivery.
Inventory levels. Low return and refund rates.
While it takes time for a new seller to create a sales history to help them win the shopping cart, it's important to see what you pay for, because the shopping cart not only helps you increase sales, but also increases customer satisfaction.
5. Global coverage
Buyers around the world have turned to Amazon for their diverse shopping needs. In the face of the rising e-commerce market in the UK, France, Germany, Italy, Spain, Canada, Japan and China, the global retail e-commerce sales volume is expected to exceed the $4 trillion mark by 2020. Amazon Global Selling is a great entry point for you. The program will open up your Amazon Marketplace listings to international consumers who have shopped on Amazon, and is the best way to "test the waters" across borders**. You can gain insight into which regions are in high demand and where your company's consumers are predominantly located, and then use that knowledge to decide whether it makes sense to expand into those markets. In addition, because your products are sold through Amazon, you can save yourself the hassle of translating or localizing your listings in other regions. If you're thinking about selling cross-border, then signing up for the Amazon FBA Export program is a great option. This program will help you ship your products from Amazon's distribution centers. Like the FBA, the program is also available for domestic orders, saving you valuable time and the hassle of the overseas shipping process.
Sixth, maintain the competitiveness of the best
When you're selling the same type of product on Amazon, you're competing with hundreds of other sellers, and one of the best ways to create an edge is to offer a competitive price while maintaining a good margin.
7. Improve customer indicators
Customer satisfaction scores are critical to retaining existing customers, as well as winning new customers who are checking product reviews before making a purchase. Amazon Analytics shows that 84% of consumers trust** reviews. Customer reviews are important to sellers, and your response to them is just as important. In fact, even products with negative reviews sell better than products without any reviews.
The Amazon Account Health Report provides a wealth of data on customer satisfaction performance, and these reports cover a wide range of performance, including:
Order Missing Rate (ODR), which represents the percentage of orders that received negative feedback.
Late Shipment Rate, which represents the percentage of orders that are shipped by sellers after the expected ship date expires.
The Return Dissatisfaction Rate (RDR) represents how satisfied the customer is with the processing of the return.
These are extremely important for your reputation on Amazon, where customers exchange opinions with each other, which directly affects your bottom line. It's important to keep an eye on customer metrics to ensure that customer requests are processed quickly and efficiently.