After nearly two years of rapid development, the emerging new energy vehicle market is bound to usher in a reshuffle in 2024. The market advantage of the leading companies will continue to expand, as can be seen from the recent sales figures. According to the data of the China Passenger Car Association, the sales volume of 21 manufacturers with new energy sales of more than 10,000 units in December 2023 accounted for 92% of the total monthly sales of new energy passenger vehicles4%, and the proportion in January is estimated to reach: 928%。
In terms of the performance of car companies, BYD sold 201493 units in January, a total increase of 331% absolute advantage, continue to dominate the list. Among them, the two networks of Dynasty Ocean jointly contributed 185096 vehicles, which are still the absolute main force. Qin, Song family, Seagull and other models continue to lead their respective category markets by virtue of their hard-core product strength and precise positioning.
Compared with the continuous iteration and innovation of the classic models of the previous two Dynasty Nets, the Seagull is a proper new force of the Ocean Net. After harvesting more than 280,000 units in 2023, the new generation of mainstream scooter Seagull ushered in a "good start" in 2024, with 36,447 units sold in January and a total of 316664 units sold. With leading product strength and outstanding market performance, we will reshape the new benchmark of A00 market value.
The A00 segment market once met the demand for entry-level transportation at that time with low-priced electric models, and its market share once reached 82%, but with the upgrading of consumption concepts and the attention to driving experience, the original models in the market seriously lag behind consumers' demand for car purchase in terms of battery life, configuration and safety. The once glorious A00 market as a whole is also weak. By the first quarter of 2023, the market share slipped to 26%, where is the A00 market going?
At this time, with the need for accurate insight into market development trends, BYD launched the "new generation of mainstream scooters" Seagull at the Shanghai Auto Show in April. With Platform 3With the technical blessing of 0, it has 12 standard configurations of the whole system, and has no shortcomings in safety, intelligence, comfortable driving, etc., and its leading product strength has been recognized by the market as soon as it was unveiled.
Space, battery life and safety are the three most important points for consumers to buy pure electric scooters. The 2500mm long wheelbase has a shaft-to-length ratio of 661%, the rear flat floor design can bring users a comfortable space comparable to that of an A-class car; The Seagull is available in a 305 405km CLTC mode, which can be charged from 30% to 80% in 30 minutes. "Safety is the greatest luxury of electric vehicles" exclusive high-strength body architecture, all standard blade batteries, 4 airbags, EPB electronic parking brake and other configurations, so that the safety of the Seagull stands out from the crowd in the same class of models.
In 2023, the Seagull will be born, which will promote the continuous improvement of the A00 market in terms of high-quality products and driving quality. In 2024, the new generation of mainstream scooter Seagull has made a good start, and I believe that Seagull, which has the strength of high-energy products, will bring a new green travel experience to more consumers.