This Spring Festival, a little lion dance girl from Jieyang, Guangdong Province became completely popular because of a short **. Seven-year-old Lin Xiyue practiced lion dance in front of her shop, and the professional lion dance team passing by banged the gong and cheered for her while waiting for the red light, and put on a wonderful performance together. After this scene was posted on the Internet, countless netizens were touched, and people sighed at the skillfulness of the "little lion" movements, and they were all relieved that the traditional culture has been inherited.
Also in the Chaoshan area, the British song and dance during the Spring Festival every year also frequently appeared on the hot search. This traditional dance, which originated from the ancient Wu culture and played by one hundred and eight heroes of Liangshanbo, shocked the audience with its vigorous and majestic momentum, and was known as the "Chinese War Dance". During the Spring Festival this year, British singing and dancing crossed the ocean to London, England to "bomb the streets", and thousands of people were empty everywhere they went.
Lion dance and English singing and dancing are both national intangible cultural heritages, and they have become "Internet celebrities" during this Spring Festival, which shows that there are many successful cases of intangible cultural heritage, but at the same time, we must also see that there are still many intangible cultural heritage items that are unknown and waiting for us to inherit and promote.
Intangible cultural heritage is our shared responsibility
As defined in the UNESCO Convention for the Safeguarding of the Intangible Cultural Heritage, intangible cultural heritage ("ICH") refers to traditional cultural expressions (TCEs) that have been passed down from generation to generation by people and are considered part of their cultural heritage, as well as objects and places associated with TCEs. Intangible cultural heritage is the most dynamic and important part of cultural diversity, the crystallization of human civilization and the most precious common wealth, carrying the wisdom of mankind and the civilization and glory of human history.
According to the Intangible Cultural Heritage Law of the People's Republic of China, China's intangible cultural heritage includes: (1) traditional oral literature and the language that is its carrier; (2) Traditional arts, calligraphy, dance, drama, opera and acrobatics; (3) traditional skills, medicine and calendars; (4) Traditional etiquette, festivals, and other folk customs; (5) traditional sports and recreation; (6) Other intangible cultural heritage.
Intangible cultural heritage is an important component of the excellent traditional Chinese culture, the crystallization of the wisdom of our ancestors and the precious wealth of the nation, which plays a very important role in promoting the traditional national culture, promoting social harmony and enhancing national self-confidence.
Digitalization is an important way to pass on intangible cultural heritage
In recent years, with the rapid development of digital technology, it has provided new possibilities for the inheritance of intangible cultural heritage, making the protection and inheritance of intangible cultural heritage more effective and in-depth.
The use of digital technology has made the transmission of intangible cultural heritage more convenient and efficient. Traditional methods of intangible cultural heritage transmission often rely on oral transmission and hand-to-hand teaching, which is not only inefficient, but also easily limited by time and space. Digital technology, on the other hand, can record and preserve intangible cultural heritage in various forms such as images, audio models, etc., so that the inheritance of intangible cultural heritage is no longer limited by time and space. At the same time, digital technology can also digitally restore and reproduce intangible cultural heritage, so that those intangible cultural heritage that has been lost or are on the verge of being lost can be revitalized.
The application of digital technology has made the inheritance of intangible cultural heritage more extensive and in-depth. Through digital platforms, the dissemination of intangible cultural heritage can cover a wider range of people, allowing more people to understand and come into contact with intangible cultural heritage. At the same time, digital technology can also provide new possibilities for the innovation and development of intangible cultural heritage. For example, through virtual reality (VR) technology, people can experience the production process and historical and cultural background of intangible cultural heritage in an immersive way. Through artificial intelligence (AI) technology, intangible cultural heritage can be intelligently analyzed and processed, providing new perspectives and methods for the research and protection of intangible cultural heritage.
Longlian digital platform serves intangible cultural heritage
Based on the platform, combined with multi-terminal display and interactive transaction methods such as cultural digital collection production lines and small programs, Guangzhou Longlian Technology Co., Ltd. has independently developed a digital digital management, display and trading platform for intangible cultural heritage dissemination institutions, intangible cultural heritage inheritors, and intangible cultural heritage collectors, so as to make it easier for intangible cultural heritage to be inherited and disseminated.
Through the digital production and identification of Longlian, intangible cultural heritage can be protected and utilized for a long time. The digital production line of Longlian cultural resources can collect and identify intangible cultural heritage, establish digital archives in the form of text, audio, and three-dimensional, and then associate and confirm rights through blockchain and ISLI logos, so that it is globally unique. Digitization can not only preserve intangible cultural heritage works permanently, but also allow the relevant cultural elements of intangible cultural heritage to be developed and utilized around the world.
Longlian Technology can combine intangible cultural heritage culture with digital applications such as the metaverse to increase users' participation and experience, and promote the dissemination and promotion of intangible cultural heritage. Longlian Technology has developed a variety of cultural VR metaverse applications, including traditional calligraphy, painting, Go, etc., through VR to achieve the whole process of "from real to virtual and from virtual to real" interaction, which is the perfect embodiment of the combination of virtual and real in the metaverse. Intangible cultural heritage, such as lion dances and paper-cutting, can be developed into VR experiences to attract young people's participation.
Through the digital platform of Longlian, it can also carry out copyright transactions related to intangible cultural heritage, and sell digital collections and products. After the digital collection and creation of intangible cultural heritage, digital copyright registration, blockchain confirmation and issuance of NFT digital collections can be carried out on the platform, so that intangible cultural heritage digital products can be circulated through the platform to achieve value increase. Physical commodities such as paper-cut works and lion dancing dolls can be directly sold through the trading platform, so that intangible cultural heritage can be inherited and realized.
The Longlian platform is an open international platform, through which overseas Chinese can see the traditional intangible cultural heritage from their hometown, can buy the intangible cultural heritage products of their hometown, and through the family's words and deeds and digital assistance, the traditional intangible cultural heritage culture can take root and sprout in the world.
It is the trend of the times to vigorously promote the deep integration of digital technology and intangible cultural heritage, and realize the digital transformation and upgrading of intangible cultural heritage. It is believed that through the efforts of digital service providers of cultural resources such as Longlian Technology, there will be a qualitative leap in the digitization of intangible cultural heritage, more people will fall in love with intangible cultural heritage, inherit intangible cultural heritage, and there will be more and more "little lions" like Lin Xiyue. Publish a collection of dragon cards to share millions of cash