From cutting-edge home appliances and smartphone communications to e-scooters and green energy, Chinese companies unveiled a range of new tech products at the 2024 Consumer Electronics Show (CES) in Las Vegas, USA, Tuesday through Friday. CES is the largest technology show in the world.
High-tech products such as a new generation of TVs, robots, electric vehicles, and solar panels have become the new favorites of exhibition participants, providing broad opportunities for cooperation.
Chinese brands are flocking to it.
To build brands and forge global partnerships, Chinese companies from all categories of the consumer electronics industry participated in CES 2024, attracting more than 130,000 attendees and more than 4,000 exhibitors from more than 150 countries and regions.
Chinese exhibitors include well-known brands such as Lenovo, BOE, Hisense, and TCL, as well as robotics companies such as Dream and Yarbo, as well as electric vehicle companies such as U Power and AIMA.
China's leading global TV brands showcased their latest display innovations at the show.
As a leader in the global consumer electronics and home appliance industry, Hisense launched the OLED and OLED X series products in 2024 at the exhibition, opening a new era of LED TV entertainment and anticipation.
The latest lineup includes the 110 UX, a mini LED TV with industry-leading display accuracy and performance, a CES Innovation Award winner, and the 98UX, a TV that delivers superior picture quality and realism on a large 98-inch screen.
Samsung Electronics also disclosed laser displays and cutting-edge screen technologies such as automotive laser displays, 8K laser TVs, and rollable laser TVs.
"Hisense's groundbreaking OLED and OLED X products have the potential to revolutionize home entertainment, with stunning image quality, mesmerizing big-screen immersion and inspiring visuals taking center stage," said D**id Gold, President of Hisense Americas. ”
At CES 2024, TCL showcased its leading portfolio of innovative technologies across multiple categories, including the world's largest QD-Mini LED TV and one of the industry's first smart, connected mobile device entertainment solutions.
TCL's 115-inch QM891G debuts in North America with over 20,000 local dimming zones and a peak brightness of 5,000 nits.
The company's latest smart-connected mobile device entertainment solution can combine smartphones, tablets, smart glasses and other devices.
Skyworth brought its high-tech outdoor CLARUS TV and CANVAS art display TV to CES 2024. The Canvas Art Showcase provides an artistic canvas for an immersive and artistically rich experience.
Win-win opportunities.
Partnering with China is not a new topic at the annual Consumer Electronics Show in Las Vegas, and this year's show continues to show the motivation of foreign companies to seek opportunities in the Chinese market. For these companies, China's rise as an innovation engine should be seen as an opportunity for collective progress.
In an interview with Xinhua News Agency on Tuesday, Qualcomm China Chairman Meng Pu said: "Qualcomm sees the Chinese market not only as a market, but also as an opportunity for Qualcomm to cooperate with the Chinese ecosystem for a win-win situation. ”
The rapid development of China's mobile communications industry has benefited from Qualcomm; Qualcomm would not have been able to grow rapidly without a Chinese partner, Meng said, adding that it was a mutually beneficial relationship.
With the improvement of China's technological and economic and social development, Qualcomm faces more opportunities," Meng said.
Qualcomm has long been integrated into China's smartphone chain. In recent years, Qualcomm has established a close cooperative relationship with the Chinese automotive industry. The ecosystem formed by Qualcomm and many of China's ** chains is a "mutually beneficial relationship," Meng said.
John Couling, senior vice president of entertainment at Dolby Laboratories, agrees.
Dolby ATMOS FlexConnect unlocks a broader and immersive Dolby Audio experience with the ability to seamlessly pair accessory wireless speakers with a TV sound system, while unlocking the flexibility to place each speaker wherever the consumer chooses.
"We've seen that new experiences can start in China first, with our Chinese partners, and then take them globally," he said. He added: "It's not just about selling technology – it's about co-creating and pushing the boundaries of what's possible." ”
He said China's "fast-paced" innovation and receptive consumers are driving Dolby's growth and accelerating their global deployment.
In addition to tech giants, smaller companies such as German electric scooter maker Trittbrett also acknowledge the key role of Chinese innovation.
The company's marketing manager, Yassine El Hajji, told Xinhua that he sees "a lot of the latest technology" from China in the e-scooter industry.
"We wouldn't have been able to go this far in Germany without Chinese innovation, because a lot of our technologies and our collaborations with international companies have been established in China," he said. ”
We have cooperated with Chinese companies and our electric scooters are manufactured in Changsha, China. China is strong in the field of electric vehicles and always keeps up with future designs and technologies," he noted.
John Morrow, Head of Strategy & Business Development Insights at 3M, sees great potential in China's focus on sustainable innovation.
We look forward to seeing China's innovation in sustainable development and green energy," he said. "There is no single solution that can solve all the problems of the climate crisis. So I think the more ideas, the better everything will be. ”
Morrow told Xinhua that 3M works with many manufacturers in China, and China's innovation and development is fast. "China attaches great importance to innovation capacity building. It is far ahead of other countries in installing solar energy. They are driving the industry," he said.
China's rise in innovation.
In recent years, Chinese companies have been an important force for CES, impressing global exhibitors with innovative products and solutions, and showcasing the latest trends and innovations in the consumer electronics industry.
In an exclusive interview with Xinhua News Agency on Tuesday, Liu Chun, vice president of the China Chamber of Commerce for Import and Export of Machinery and Electronic Products (CCCME), expressed her confidence in China's increasingly important role in the consumer electronics industry.
She said that with the development of China's economy, the expansion of the market scale, the revolution of the technology industry, and the upgrading of the industrial value chain, China's position will be further consolidated.
She said: "From the perspective of CES, an important global industrial exhibition, in recent years, more and more Chinese science and technology innovation enterprises have participated in the exhibition, relying on quality and technology to win. "In the global consumer electronics industry chain, especially in the upstream and midstream, more and more powerful Chinese first-class companies have emerged. ”
In addition, she said, innovative consumer tech companies in China are also paying more attention to international business, localization and global cooperation.
She said: "'Made in China' will overcome obstacles with openness and eliminate confrontation through cooperation, thereby consolidating the foundation of China's industrial development, consolidating its global position and expanding international cooperation." "This is the most important foundation and the deepest root of confidence in China's consumer electronics industry. ”