The Spring Festival holiday is about to begin, consumers' shopping enthusiasm continues to rise, and the New Year's goods market presents a new atmosphere. On February 7, Suning Tesco released pre-holiday consumption big data showing that during the New Year Festival, the customer flow of Suning Tesco's stores nationwide increased by 206% year-on-year, and trade-in became a new proposition for consumption, and the order volume increased by 153% year-on-year. Quality upgrading, housework burden reduction, and trendy smart home appliances and digital products are favored by consumers and have become the "face responsibility" of new New Year's goods.
According to the relevant person in charge of Suning Tesco, as an important node of "bidding farewell to the old and welcoming the new", many consumers choose to upgrade their major appliances before the Spring Festival, refrigerators, washing machines, and color TVs have become popular categories for trade-in, among which large-size, large-capacity, and multi-functional upgraded products are particularly popular. For example, the sales of large-screen color TVs over 85 inches, side-by-side refrigerators, washing and drying sets and other products increased by % and 103% respectively month-on-month.
At the same time, the surge in demand for house cleaning and removing old cloth during the Spring Festival has also led to the fire of "home appliance nanny", and the sales of cleaning appliances such as sweeping robots, floor scrubbers, and intelligent window cleaning robots have become hot, with a month-on-month increase of more than 221%. As the most Chinese New Year fireworks kitchen appliances, it has also ushered in the tide of upgrading, the sales of micro-steaming and baking all-in-one machines increased by 162% month-on-month, and the sales of more than 8 sets of dishwashers increased by 105% month-on-month, saving worry and effort from serving meals to washing dishes for Chinese New Year's Eve. At the same time as the purchase of products, the demand for household appliances cleaning during the New Year Festival also grew rapidly, with household appliances cleaning orders such as range hoods and air conditioners increasing by nearly 100% year-on-year, and orders for door-to-door glass cleaning and deep cleaning services doubled.
It is worth mentioning that driven by the preferential activities of the New Year's Festival, digital products such as mobile phones, computers, and tablets have also continued to be hot, and the number of digital 3C trade-in orders has increased by 56% year-on-year, and an average trade-in order can save users 859 yuan; Post-95 consumers accounted for 30%, and Huawei, OPPO, and vivo became the most popular mobile phone brands during the New Year's Festival. The demand for entertainment for Chinese New Year reunions has also driven the popularity of trendy entertainment equipment, with the number of orders for PS5 game consoles doubling, and the recent sales of trendy toys such as Singba Arena and Fujifilm Polaroid mini12 have increased by 120% year-on-year.
During the Spring Festival, Suning Tesco stores across the country will operate normally and deliver goods normally, and will continue to carry out large-scale trade-in, home appliance set purchase full reduction and other discounts, providing 7-day no reason to return and exchange, 7-day price guarantee after receipt, and compensation for expensive purchases. **On the Internet, Suning Tesco will also launch four major service commitments of "Spring Festival does not close", namely merchant late payment, delivery delay compensation, 0-second review of unsent returns, and worry-free refund of freight insurance, so as to enhance the purchase experience during the Spring Festival holiday.
In terms of service fulfillment, Suning Tesco has arranged nearly 10,000 Spring Festival delivery vehicle groups, and will coordinate personnel and transportation capacity to ensure the timeliness of performance during the Spring Festival holiday. Consumers buy home appliances, 3C, small household appliances, wine and other products in Suning Tesco on both lines, and the nationwide distribution is normal, and the coverage rate of the next day is over 9%. Suning Tesco will also cooperate with Meituan and other instant retail platforms to provide mobile phones, computers, digital, and household electrical appliances such as OPPO, vivo, and Honor, and "citywide delivery" can be delivered in as fast as 30 minutes. Data shows that since the New Year's Festival, Suning Tesco's instant retail orders for smartphones have increased by 6% year-on-year.