Huawei's sales are the first, and Apple's official website has dropped its price! The myth of value preservation is completely shattered
Apple*** plummeted, and the legend of commodity value was shattered.
At the beginning of the year, there was a rare big price cut on Apple**. A limited** event during the Spring Festival is now being launched, and you can save up to 800 yuan. This news is surprising, and generally Apple will lower ** through the channels of three companies, and it is difficult to see such ** on the official **. This official ** reduction has attracted widespread attention, and it also shows the sales difficulties faced by Apple.
As can be seen from Apple's all-time price cutting record, its price cutting rate is accelerating. The iPhone 13 will only be at the end of July 2022, while the iPhone 14 will be from February 2023. The most surprising thing is that the iPhone 15 will be officially launched in January this year, and this time** will be announced in 4 months. This means that in order to boost sales, Apple has to lower ** early.
This year, the domestic mobile phone market is also thriving. New products will be launched every month, such as Huawei's Mate60, Xiaomi 14 series, Red Magic 9 Pro, Nubia Z60Ultra and so on. In addition, oppofindx7 and magic6 are also very noteworthy. There are more and more flagship models in China, and the competition in the market is becoming more and more fierce, which poses a lot of pressure on the 15 models.
Apple's official price cut and the rapid decline of its sales channels have completely shattered the legend of Apple's ability to preserve. Before that, Apple's value had become its biggest selling point in the minds of customers. But now, with the price reduction of the first and the fierce competition between domestic manufacturers, the ownership rate of the iPhone has been greatly reduced.
Domestic machines are facing huge competition, and Apple's sales have dropped sharply.
The Chinese-made iPhone puts a lot of pressure on Apple. According to the figures for the last quarter of the previous quarter, Apple's new mobile activity rate in the United States fell by 10 percent from the same period last year6%。On the contrary, local manufacturers like Xiaomi and Huawei have achieved rapid growth through their strong product strength. For example, Xiaomi's Crystal Dragon Crystal and Lycra Camera can allow users to have a better operating experience.
For example, the magic6 launched in January has significantly improved its service life in low temperature and low battery environment. In the winter, apples often run out of power. Falling from 32% to 20% is a very scary thing. So, in order to attract more customers, Apple has to lower**.
Thanks to Huawei's Nova 12 series models, the first week of sales of the Chinese version of the iPhone 12 this year has surpassed Apple's and jumped to the top of the world charts, which forced the company to reduce China's ** early. This move is not just a propaganda ploy, but more of a sign that Apple's competitiveness is declining. In conclusion, being in a leadership position in business is very crucial. If it weren't for the fact that there was too much competition in the market, they wouldn't have made such a decision.
Apple's competition and restructuring.
Innovation and performance are key in a product line. If it can't regain the market through technological innovation, its market share in China will also follow in the footsteps of foreign brands and will soon be lost.
Apple's recent experience with Tesla is quite similar. At the beginning of this year, Tesla's 12% of its total assets shrank by $96 billion. Although Tesla has made a very large adjustment in **, the result is unsatisfactory. Apple, on the other hand, made such a decision because it lost the world's largest market share. Of course, there are also elements of quick success and quick profit, and price reduction is the most intuitive means of promotion. However, in the long run, this will be an adverse blow to Apple's competitiveness.
The verdict: at the moment, Apple is facing a growing challenge. The rise of local brands, coupled with fierce competition in the high-tech industry, has forced Apple to make changes. The strategy of cutting prices in advance and reducing prices not only promotes sales, but also reduces its competitiveness. In order to regain its recognition in the market and lead its leadership, Apple needs to make strategic changes and innovations.
This is a good thing for users. In the fierce market competition, users will have more choices and better cost performance. In addition, domestic manufacturers are facing more and more opportunities and challenges. If enterprises want to occupy a place in the fierce market, they must improve their quality and carry out scientific and technological innovation.
In a word, in a fierce technology market, companies must adapt and innovate. This adjustment is not only to meet the needs of consumers, but also an increasing competitive pressure. If enterprises want to survive in this increasingly fierce market, they must continue to develop and improve.