Why is there a huge gap between the sales of Huawei Auto Intelligence and Wenjie? The technology is the same
The sales gap between intelligence and questioning.
Huawei's "Ask the World" and "Zhijie" are both members of Huawei's "Intelligent Car Selection", although they are both Huawei products, but the sales volume is far apart. Wenjie has been widely recognized, and sales have been rising, while sales in Zhijie have been relatively sluggish. There are three reasons for this discrepancy.
1. The difference between brand recognition and market reputation accumulation.
One of Huawei's earliest products, "Wenjie", has been on the market for two years. The company has gradually established its own brand image and won the recognition of many users. Huawei's CEO Yu Chengdong, in the previous advertising campaign, made a strong effort to ask the world, so that it won the praise of consumers. From "Wenjie 5", "Wenjie 7" to "Wenjie 9", it is getting higher and higher every year, and it is sold every year. However, Zhijie S7 is a product that has only recently been launched, and its popularity in China is not high, so it has not attracted much attention.
2. Differences in vehicle types.
If Wenjie is an SUV, then the Zhijie S7 is a mid-size SUV. At present, the mainstream new energy vehicles are mainly SUVs, while the sales of pure electric vehicles are relatively sluggish. The Zhijie S7 is positioned as a pure sedan, so it does not have much influence overall. Therefore, Zhijie S7 occupies an absolute disadvantage in the market, whether it is in the market or in the competition, which also causes its sales performance to be not good.
3. Fierce market and eye-catching competitors.
Xpeng Motors, BYD Motors, SAIC Motors, all have their own cars. The Zhijie S7 has to face strong competitors such as Tesla Model 3 and compete with it. Although some people have doubts about the Tesla Model 3, it is undeniable that the Tesla Model 3 has a leading position in market share and sales among the 200,000 or so pure electric vehicles. Therefore, the reputation of the Zhijie S7 is not big, and because it is a pure electric car, it has suffered a great impact. So, it doesn't sell very well.
Zhijie S7: Problems and solutions.
Zhijie S7 is a very competitive pure electric vehicle, its sales performance has not been satisfactory, which does not mean that its quality is not good, nor does it mean that its market environment is very bad, this is just a severe test. In order to reverse this situation, the Zhijie S7 must break through from the following directions.
First of all, it is necessary to increase the publicity of the brand and increase marketing efforts. Compared with "Wenjie", Zhijie has much less investment in marketing, and it is also much inferior in product awareness. Therefore, you must make greater efforts in marketing, increase the awareness of the product, and improve the awareness of the product, so that more people can notice you and be willing to buy.
Secondly, the automotive brand strategy has been repositioned. Judging from the current situation, smart cars can choose to be closer to the needs of users according to their actual conditions, such as developing a pure electric SUV that focuses on SUVs. Zhijie can continue to improve the characteristics and competitiveness of Zhijie S7, and continuously improve its quality and function, so as to enhance its competitiveness in the industry.
Fourth, strengthen scientific research and development. Zhijie Auto is a Huawei car that can make full use of Huawei's abundant resources in the automotive field to continuously improve the intelligence of the car and innovate in technology, so that users can enjoy a more comfortable riding experience. Through the promotion and innovation of science and technology, it has stronger competitiveness and charm, and then expands market share and sales scale.
Conclusion. On the whole, the sales volume of Zhijie and Wenjie, both Huawei brands, is far apart. This difference is due to the difference in brand recognition, market reputation, car type and other aspects in the automotive industry, but also due to the strong competitiveness of its products in the domestic market and the high popularity of its products. In order to reverse this situation, it is necessary to make greater efforts in brand promotion and marketing, reposition the model strategy, and strengthen technological research to improve its sales ability in China. In the future, if you want to stand out in the fierce market, you must find a suitable development path.