As a veteran fresh milk bar entrepreneur, I have been in the industry for five years.
In the past five years, I have witnessed the changes in the marketing of community stores, and I have also accumulated some experience on how to attract and retain customers. Today, I'd like to share with you some of the core essential ingredients for customer retention. (You can like and collect it, so that you can check it at any time in the future).
As the saying goes, positioning is fixed. Community stores have a very large customer base, and they are all long-term stable groups, your products need to reach more age groups, and there must be a high repurchase rate.
Therefore, my store is a combination of fresh milk bar + yogurt shop, and the products cover people of all ages. This positioning allows us to meet the needs of different customers in the community. By gaining a deeper understanding of our target customers, we can better provide them with valuable products and services.
Social** is one of the important channels of modern marketing.
We can do this through platforms such as WeChat, Xiaohongshu, Douyin, Meituan, and Dianping. Publish store updates, new product information, promotions, etc., to attract potential customers.
At the same time, actively respond to customer reviews and feedback, and establish a good interactive relationship with them.
No matter which channel the customer is attracted, it must be precipitated into the selfish traffic pool, so that there will be a steady stream of interaction and repurchase.
In a highly competitive market, featured products and services are key to attracting customers.
My shop offers a variety of flavors of yogurt and fresh milk, such as purple rice yogurt, hand-cranked yogurt, osmanthus rice stuffed yogurt, etc. These unique products make our store stand out from the crowd of fresh milk bars.
In addition, we pay attention to the details of our service, such as pasteurized milk and warm yogurt when the cold winter comes, so that customers can drink it as much as they want, even in the cold winter.
Campaigns are an effective way to increase customer loyalty.
We can hold regular online interactive activities, or various types of offline interactive activities, so that customers can feel the warmth and fun of the store in the process of participating in the activities.
Not only will these campaigns attract new customers, but they will also make existing customers more loyal to your store.
Word-of-mouth marketing is an important means of attracting and retaining customers.
Quality products and services will make customers happy and willing to recommend your store to friends and family. Therefore, we need to focus on the customer experience and provide services that exceed expectations.
At the same time, encourage customers to share their shopping experience on social ** and expand your store's visibility.
Establishing a membership system and a point system is an effective way to retain old customers.
By providing members with exclusive offers, points redemption and other activities, we can strengthen their sense of belonging and loyalty.
At the same time, it collects members' shopping information and preferences to provide us with a more accurate marketing basis.
Community store marketing needs to be constantly innovated and improved. In the days to come, I will continue to explore new marketing trends and methods to provide customers with better products and services. I hope my experience can inspire and help you, let's work together to create a better entrepreneurial future!