At the beginning of the new year, good luck abounds. The Giant Engine New Year Festival will be grandly opened on January 13, which is an important node for merchants. How to seize this opportunity and make full use of the platform traffic dividend to meet the shopping needs of consumers to achieve a good start to business in 2024?In order to help merchants seize the opportunity in the Giant Engine New Year Festival, Giant Engine has specially launched three business tips: scientific cargo grouping, channel layout, and product collaboration. These tips provide refined and in-depth strategic guidance, aiming to help merchants more effectively coordinate traffic, successfully create popular New Year products, and make GMV take off in the new year.
Scientific group of goods to sell goods, global promotion & live heating to leverage natural traffic.
For many merchants, the selection, recommendation, and combination of products are key. According to the consumption capacity and consumption scenarios of different consumer groups, the giant engine assists merchants in formulating scientific ways of organizing goods, corresponding outbreak rhythms and diversified gift boxes, and conducts scenarios and selling point tests with live broadcast and short ** as the medium to reach more consumers.
Year-end gifts, hoarding and instant leisure are the three core scenarios, which require merchants to focus on their efforts. Among them, the gift-giving scene accounts for a high proportion, and the product gift box has the advantages of high customer unit price, high ROI and high expansion coefficient, which is the core of the business's must-have
In the rush stage of the New Year's Festival, merchants should focus on large-scale live broadcasts, with the help of the popularity of celebrities and talents, and at the same time combine the two major tools of global promotion and live broadcast heating of the huge engine. With these strategies, merchants can drive more stays, increase click-through rates, and increase engagement, which can further leverage organic referral traffic and drive business growth.
Global promotion: On the basis of grasping natural traffic such as festival hotspots and festivals, global promotion can comprehensively regulate global traffic, leverage more natural GMV increments, bring better advertising effects and sales conversion, help merchants effectively establish deep connections with users, break through traffic bottlenecks, improve the comprehensive ROI of the live broadcast room, and achieve higher conversions.
Live broadcast heating: Combined with the product strategy and the rhythm of high-quality products, it can quickly attract high-quality spectators for the live broadcast room and amplify the traffic efficiency. At the same time, in order to further allow customers to independently express their needs for regulation in different usage scenarios, the "Heating Control Tool" function has been launched, which provides different control gears for switching depth & shallow in the projection, so as to meet the different demands of customers for obtaining more shallow scale or better deep conversion, and help maximize the benefits of stores and delivery from shallow to deep.
The rhythm of multiple channels is coordinated to help improve business efficiency.
Optimizing the multi-channel collaboration strategy can effectively improve the efficiency of the closed loop, so as to reach a wider user group and maximize GMV. The key to achieving this goal is to do a good job in the differentiation of channel grouping.
In the first step, merchants need to comprehensively lay out the four major channels of self-broadcasting, reaching, and short-term and pan-broadcasting according to the characteristics of different categories. Through these channels, it can effectively reach mainstream consumer groups and cover the needs of low, medium and high customer unit values. At the same time, explore the potential of waist and tail talents, use KOC short ** evaluation to plant grass, guide users to place orders in the live broadcast room, and realize the rapid increase and outbreak of single products. Through such a strategy, merchants can better integrate resources and improve marketing effectiveness, thereby improving the overall business level.
The second step is to match the channel with the rhythm to strengthen the order explosion. In the rush period, the live broadcast of the top talent warms up the product and realizes the value overflow. In the official period, the self-broadcast of the large and small fields of merchants and the waist and tail talents will work together, and attract traffic for self-broadcast through the talent slice materials, and sprint to a good start in 2024. During the outbreak of the New Year's Festival, Pan** and Dabo relied on more natural traffic to explode commodities and harvest the business increment of the New Year's Festival.
The three major products are strongly assisted, driving the growth of shelf field traffic.
Douyin**As a strategic place to undertake business operations, merchants must seize the three core channels of search, store, and guess what you like if they want to achieve business explosion. With the help of a huge number of engine commodity card promotion, promotion and a variety of search products, merchants can hit consumer preferences in one fell swoop by optimizing store windows, improving comprehensive search and ** search, quickly increasing traffic growth, and breaking up new products.
Product card promotion: Mega Engine's product card promotion is a great way for merchants to display and promote their products on Douyin**. As the first window for users to understand the business, the importance of the shop window is self-evident. Through product card promotion, merchants can display products more accurately, optimize creativity, and build efficient promotion plans. This promotion method not only fits the business scene of the first, but also can improve the weight of the merchant's store and cover multiple points of Douyin. With the help of product card promotion, the amount of "guess what you like" organic traffic** of merchants will be greatly improved. This way of synergizing natural traffic will effectively drive the business growth of merchants.
*Pinguang:**The product can accurately reach potential customers and increase the certainty of business operation. Among them, **Smart Selection to ensure the advantage of **, put it on multiple pages of guess what you like, product details, successful payment and all order lists, and make the goods deterministic through stable drainage and double opening of bidding contracts**.
The debut has a high position and high visibility on the homepage, which provides a fixed pit for merchants to get a head start. Through the first show, merchants can lock in the "shopping and buying" crowd during the big promotion in advance, which is very beneficial to creating popular products and accumulating intended customers. Combined with the double assistance of ** Zhixuan, the brand business of merchants will be more certain, and they will be able to better achieve growth and expansion.
In response to the personalized needs of consumer groups, merchants have helped to increase the volume and sales of big promotions through differentiated delivery of search terms and refined operations. At the same time, merchants can use search bidding for new products, relying on the advantages of keyword word packs, new product acceleration word packs, and blue ocean product word packs, master multiple types of word packs, quickly improve the efficiency of running volume, let new products get traffic support, accelerate ROI improvement, and quickly explode new products.
The massive engine provides merchants with three business tips to help them master the scientific layout of goods, grasp the rhythm of live broadcast and the cooperation of channels. Through these tips, merchants can easily achieve a coordinated burst of traffic and burst a single product. At the beginning of the New Year in 2024, let's turn the business around together, and usher in the festive moment of the explosion of orders in the New Year's Festival of Huge Engines!